How to make money as a beauty specialist in Romania: practical steps

Where paying customers come from

Most paying clients come from places you can reach personally and online without expensive advertising. The most common sources are neighbours and people in your building or neighbourhood, colleagues at work and people you meet through workplaces and schools, word of mouth from friends and family, local social media and messaging groups, and online search when people look for a service in their town.

For many routes you control the approach: bring cards or a link, ask for referrals after a booked appointment, and be visible in the platforms people use to search locally. Visiting local groups on Facebook, Instagram profiles for local hashtags, and local business listings helps people find you when they search for the service and place.

• - neighbours and local community
• - workplaces and schools where people spend time
• - word of mouth and referrals
• - social media and local search
• - listing pages and marketplaces where people post tasks

How to set a first price and talk about money

Setting a first price is about covering your costs, your time and testing demand rather than aiming for a perfect final figure. Add up consumables, travel time, and the time for the appointment. Consider a starting price you can justify and adjust after the first weeks. Do not promise specific income levels to customers.

When you talk about money, be straightforward. State the price before you start, list what is included, and say what extra services cost. If you accept deposits or require full payment upfront for bookings, explain the cancellation and refund terms clearly. Written confirmations in messages or the booking system reduce misunderstandings.

• - list inclusions so customers know what they pay for
• - state cancellation and refund terms up front
• - accept card or bank payments and confirm who will receive them

What the first ten customers usually look like

Your first ten customers will often be people who already trust you or are easy to reach. Expect family, friends, neighbours and colleagues to make up a large share. You will also get a few clients from social media posts or someone who found your page through search. The mix will vary depending on how much you promote locally and whether you are present on a listing or marketplace.

Treat these early clients as testers: ask for feedback, encourage honest reviews, and make small operational improvements. Early repeat customers matter more than a large number of one-offs, so focus on giving a clear, consistent experience.

• - family and friends
• - neighbours and community contacts
• - colleagues and workplace referrals
• - early social media or local listing responses

What to sort out before taking money as an independent person in Romania

You should sort administrative and tax questions before you take regular payments. In Romania, start by checking with Registrul Comerțului about the forms of legal activity (for example a sole trader setup) and with ANAF (the tax authority) about tax registration and declaration obligations. Ask ANAF which tax regime applies to you, whether you must register for VAT, how to issue invoices or receipts, and how to declare and pay social contributions.

Also check with the local Public Health Directorate or relevant health authority for hygiene or sanitary rules that apply to your specific services. If you are unsure about permits, ask Registrul Comerțului what registration type fits your work and ask your local city hall about any required local authorizations. If you need professional certifications for certain procedures, confirm which qualifications are required and recognised where you work.

• - ask Registrul Comerțului which registration fits your activity
• - ask ANAF how to register, declare income and what taxes and social contributions apply
• - check the Public Health Directorate for hygiene rules and necessary authorisations
• - ask local authorities about any municipal permits

What tends to go wrong in the first months

Common early problems are underestimating the time each appointment takes, undercharging or forgetting to include consumables, poor record keeping for income and expenses, and unclear cancellation or refund terms. New providers also struggle with inconsistent visibility: relying only on word of mouth without a public page or booking option limits growth.

Other practical issues include late arrivals, payment disputes, and unclear client expectations about the result. Prepare standard messages, a simple intake form, and a clear cancellation policy. Keep basic financial records from the first payment to make tax and invoicing easier.

• - inconsistent scheduling and time estimates
• - unclear prices or what is included
• - no written records of payments and appointments
• - limited visibility online or missing a public booking link

How a Websta profile fits into this

A Websta profile provides a public page that looks like a small website: services, prices, photos, a contact form and online booking. You can send the page link to people, and it can be found by nearby customers searching the marketplace for a service and place. Card payments from customers are paid out to your own bank account through Stripe, and you set your prices.

Use the profile as a stable public reference you can share in messages and social posts. A listing on a marketplace can bring people who are actively searching or posting tasks in their area. Be clear on your Websta page about included services, cancellation terms and how payments are handled, so clients know what to expect.

• - public page with services, prices, photos, contact form and booking
• - payments paid out to your own bank account through Stripe
• - you set your prices and explain terms on the page

Next practical steps to get started

Make a short list of services you will offer, prepare clear descriptions and a simple price structure, and gather photos that show your work. Create a public booking link or page you can send to people and post it in local groups and to your existing contacts. Contact Registrul Comerțului and ANAF to confirm registration and tax steps and ask the Public Health Directorate if hygiene rules apply to your services.

Start small, track every appointment and payment, ask early clients for feedback, and adjust your offering. Use a Websta profile as a single page you can point people to when they ask for prices, availability or to book an appointment.