Updated October 21, 2026
Where paying customers actually come from
Local demand for catering comes from several predictable sources. Neighbours and friends hire cooks for small private gatherings, birthdays and weekend meals. Workplaces need lunch providers, business meetings, welcome trays or occasional office catering. Schools, kindergartens and sports clubs look for regular providers or one-off event food. Local cafés, small hotels and holiday rentals sometimes outsource specific dishes or extra staff during busy weeks. Online search and marketplaces bring customers who look for a provider by service and place, and word of mouth remains a steady source when you deliver reliably.
Each source behaves differently - neighbours and social contacts expect familiarity and may start with small orders, while businesses and schools demand invoices, on-time delivery and food-safety documentation. Online leads may contact many providers at once and expect clear prices and photos up front.
- Neighbours and friends - small private orders
- Workplaces - lunches, meetings and corporate orders
- Schools and clubs - regular contracts or events
- Local hospitality businesses - overflow or specials
- Online search and marketplaces - customers who compare providers
How to set a first price and talk about money
Start by calculating direct costs - ingredients and packaging - then add your labour time, transport, and a simple allocation of fixed costs like equipment and utilities. Decide what hourly rate you want for your time, and add that to per-portion costs. Be explicit about what the price includes - delivery, table setup, crockery, leftover handling or VAT and invoices - so customers know what they pay for.
When you talk money, use clear written quotes for events and offer a basic menu with fixed prices for standard portions for smaller orders. For larger events it is normal to give a written quote and clarify whether a deposit, balance on delivery, or invoice terms apply. Avoid open-ended verbal agreements - write the scope, guest count, date, start time and any penalties for last-minute cancellations.
- Calculate ingredients + packaging + labour + transport + overheads
- Clarify what is included in the price - delivery, setup, cutlery
- Provide written quotes for events and menu prices for small orders
- State payment terms - deposit, final payment and invoicing
What the first ten customers usually look like
Most new caterers’ early customers are people they already know - family, neighbours, friends, and colleagues. Expect a mix of small private meals, a few larger home events, and one or two requests from local businesses. Some customers come through social media posts or local community groups. If you list your services on a marketplace, early leads are often small test jobs where customers check quality and reliability before offering repeat business.
Treat early jobs as learning opportunities. They let you test recipes at scale, time your prep and delivery, set realistic portion sizes, and practise clear communication. Record actual costs and time for each early job so you can refine your pricing quickly.
- Friends and neighbours - first, lower-risk customers
- Colleagues and workplace orders - regular small contracts possible
- Local businesses and cafés - ad hoc or trial orders
- Online marketplace clients - often small test orders
What to sort out when taking money as an independent person in Croatia
Rules and obligations depend on whether you trade occasionally or as a registered business. For definite answers, contact the Croatian Tax Administration - Porezna uprava - and ask whether you must register as a sole trader or other business form, how to issue receipts or invoices, and how to report and pay income tax. Ask about VAT registration thresholds and whether your planned turnover triggers VAT.
Also check with the Croatian Health Insurance Fund - HZZO - about social and health insurance obligations for self-employment. For food safety and hygiene, contact the local public health authority or the competent inspectorate and ask what licences, training certificates or premises rules apply to preparing and selling food in your area. If you want written confirmation about local permits, the municipal office or county administration can point to specific requirements.
- Ask Porezna uprava whether and how to register, issue invoices and report income
- Ask HZZO about social and health insurance obligations for self-employed work
- Check local public health authorities or inspectorate for food-safety rules and certificates
- Ask municipal authorities about any local permits for selling food or running a kitchen
What tends to go wrong in the first months
Common issues are underestimating time and quantity, unclear agreements, and underpricing. Beginners often plan meals that take longer than expected or misjudge how much food guests will eat. Misunderstandings about delivery time, who sets up, or what equipment you must bring also create friction. Payment problems - late or missing payments - occur when terms were not agreed in writing.
Food safety mistakes, cross-contamination, and poor packaging can damage reputation fast. Permits and paperwork can be overlooked until a customer asks for an invoice or a client from a school requests documentation. Anticipate these areas and set simple processes - checklists for each event, a written contract or booking form, and a clear cancellation and payment policy.
- Underestimating prep time and portions
- Unclear scope - delivery, setup and cleanup
- Underpricing and missed costs
- Food safety or packaging failures
- Missing paperwork or inability to provide invoices
How a Websta profile fits into finding and booking customers
A Websta profile is a single page you can send to anyone that lists your services, prices, photos, contact form and online booking. It helps people find you by service and place in the marketplace and lets potential customers post tasks for providers to offer on. Card payments from customers are paid out to your own bank account through Stripe, and you set your own prices.
If a profile was created from a public business register entry in another country, those pages show the registered trade and town of a sole trader and carry a notice that the person can claim or remove the page. Use your profile to show clear menus, standard prices, recent photos and booking availability so online leads can decide quickly. Update it after each event with new photos and client-approved descriptions to convert early customers into repeat business.
- Single page to share - services, prices, photos and booking
- Found in the marketplace by service and place
- Payments processed via Stripe and paid to your bank account
- You control prices and booking details on your profile
Frequently asked questions
- Do I need to register to sell catering in Croatia?
- It depends on frequency and turnover. Contact the Croatian Tax Administration - Porezna uprava - and ask whether your planned activity requires registration as a sole trader or other legal form, and how to report the income.
- What food-safety rules apply to home cooking for customers?
- Requirements vary by municipality and by whether you serve to vulnerable groups. Ask your local public health authority or inspectorate what certificates, kitchen standards and training you need for selling prepared food.
- How should I request payment for a party or event?
- Give a written quote that states whether you require a deposit, the payment deadline and invoice or receipt terms. For large events it is common to ask for a partial payment or signed confirmation to secure the date.
- Will a Websta profile take payments for me?
- Card payments from customers are processed and paid out to your bank account through Stripe. You set your prices and choose what services to list on your Websta profile.
About the numbers
Counts in this guide were read from the Websta catalogue when the text was written and are refreshed above from the live catalogue. Part of the catalogue was built from the public business register and is marked as such on each profile.
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