Updated October 21, 2026
Where customers for childminding actually come from in Aarhus
Parents and guardians looking for childminding in Aarhus search online, ask friends and family, check notice boards at schools and kindergartens, and look for providers near their home or workplace. Word of mouth is strong in Aarhus - one satisfied family tells others.
Online search is increasingly how people find childminders. When parents type 'childminder near me' or 'dagplejer Aarhus' into a search engine or a marketplace, they are looking for someone with a clear profile, visible location, listed services, and a way to contact or book. A profile on Websta's childcare marketplace appears when people in Aarhus search for childminding by postcode or district.
Workplaces with employee networks, parental leave groups, and Facebook groups for parents in Aarhus are places where families ask for recommendations. Having a profile that you can share - a link people can send to each other - matters more than you might think.
Setting a price as a new childminder in Aarhus
Pricing is yours to decide. Before you set your rate, talk to other childminders in Aarhus about what they charge. Join online parent groups or contact childminding associations to get a realistic picture of the market in your city and area.
Your rate depends on several things: the age of the children (younger children often mean more hands-on work), whether care is full-time or occasional, the hours (early mornings or evenings may cost more), and whether you provide meals or materials. A new childminder often starts by pricing competitively to build a client base and reputation, then adjusts as demand grows.
Be clear about what your price includes and what costs extra. Write this down on your Websta profile so customers know exactly what they are paying for before they contact you. Vague pricing creates friction.
Understanding tax and payments as an independent childminder
In Denmark, if you work as a self-employed childminder, you must register with SKAT (the Danish Tax Authority). Self-employed childminders generally pay taxes on income and may need to register for VAT depending on their annual turnover. The rules are specific, so contact SKAT directly or speak with an accountant who works with self-employed people in childcare.
When you receive payments from families on Websta, the money comes through Stripe into your own bank account. You manage this money - it is not held by Websta. Keep records of all payments for tax purposes. If you work alongside another job, make sure your employer knows you are self-employed; some employment contracts have clauses about side work.
Insurance is another consideration. Check whether you need public liability insurance or accident insurance as a childminder. Your home insurance may not cover child care activities, so ask your insurance provider.
What your first customers in Aarhus usually look like
Your first few customers are often parents who live or work close to you, who found you online by searching for a childminder in their district, or who were referred by someone they trust. They tend to be looking for flexibility - perhaps care one or two days a week while they work, or occasional childminding for an evening or weekend.
Early customers are rarely looking for full-time care five days a week. They are testing you out, seeing if their child is comfortable and if you are reliable. This is normal. Build good relationships with these first families, communicate clearly, and ask them to recommend you to others.
Some customers want regular, predictable childminding. Others need ad-hoc care and may book through Websta's task marketplace. Both types matter for building steady income.
What tends to go wrong in the first months
New childminders often underestimate how time-consuming it is to find customers. Building a reputation takes months, not weeks. One or two families booking occasionally will not give you full income immediately. Be prepared for a slow start.
Communication issues are common: customers unclear about your hours and rates, you unclear about their expectations. Write everything down. Use Websta's booking system so there is a clear record of what was agreed. Misunderstandings about payment terms, cancellation, or special requests damage trust quickly.
Overcommitting is another trap. Starting with too many children at once, or taking bookings you cannot actually manage, burns you out and disappoints families. Build gradually. It is better to say no to a booking than to provide poor care because you are stretched too thin.
Finally, many childminders do not get paid on time or cleanly. Set clear payment terms: for instance, payment upfront or by the end of the week. If a family pays through Websta, the payment goes to your bank automatically. If they pay you directly in cash or bank transfer, agree on this before care starts.
How a Websta profile helps you work as a childminder
A profile on Websta gives you a dedicated page that looks like a website. You list your services (drop-in childminding, regular care, evening childminding, whatever you offer), your rates, your location in Aarhus, your hours, and photos of your space. When parents search for childminders in Aarhus by postcode or neighbourhood, your profile appears.
The profile includes a contact form and online booking. Customers can see your availability, book a slot, and pay through Stripe. The money goes straight to your bank account - you do not wait for payment or chase invoices. This also creates a clear record for your tax records.
A Websta profile is a single link you can share everywhere: email, Facebook, WhatsApp, your Instagram, word-of-mouth referrals. Instead of saying 'call me or email me', you give people one professional page where they can see everything and book.
Getting started: the realistic timeline
Set up your Websta profile with clear service descriptions, your rates, photos, and hours. Make sure your location in Aarhus is correct so people searching nearby can find you. This takes a few hours.
Tell people you know - friends, family, current or former employers, parents at local schools - that you are now available for childminding. Share your profile link. This is how most of your first customers will find you.
Expect the first month or two to be quiet. Your second and third months will likely bring more inquiries as your profile builds visibility and word of mouth spreads. Growing a stable client base takes three to six months or longer.
Earning a meaningful income from childminding in Aarhus is possible, but not overnight. It requires consistent, reliable work, good communication, and patience while your reputation builds.
Frequently asked questions
- Do I need a licence or formal training to work as a childminder in Aarhus?
- This depends on Danish childcare regulations and the type of care you provide. Contact your local municipality in Aarhus or the Danish Childcare Association for specific requirements. Some types of childminding may require formal training or registration; others may not. Do not assume.
- How much can I earn as a childminder in Aarhus?
- That depends on how many hours you work, how many families book you, and what you charge. Earning takes time to build. Talk to other childminders in Aarhus about their rates and workload to get a realistic picture. Do not expect high income in your first few months.
- How do I know what price to set for childminding?
- Research what other childminders in Aarhus charge by asking in parent groups, contacting childcare associations, and looking at profiles on platforms like Websta. Consider your experience, the ages of children, hours offered, and what is included (meals, activities, materials). Start with a competitive rate to attract your first customers.
- What happens if a customer does not pay me through Websta?
- If you arrange payment outside Websta, it is your responsibility to collect it. Agree on payment terms before care starts. Using Websta's booking and payment system removes this problem - payment goes to your bank automatically when the customer books and pays.
- Can I work as a childminder alongside another job?
- Yes, many childminders work part-time or combine childminding with other work. Check your employment contract to see if there are clauses about side work, and register as self-employed with SKAT. Tell your employer if required by your contract.
About the numbers
Counts in this guide were read from the Websta catalogue when the text was written and are refreshed above from the live catalogue. Part of the catalogue was built from the public business register and is marked as such on each profile.