How to Make Money as an Event Organiser in Shumen

Where customers in Shumen look for event organisers

In a city the size of Shumen, paying customers come from several directions. Schools and education centres often need help with graduation ceremonies, open days, and end-of-year events. They search online, ask other schools, or get recommendations from people they know. Small businesses - shops, offices, restaurants - hire organisers for anniversaries, staff celebrations, or client entertaining. Wedding couples and their families search online and ask friends for recommendations. Individuals throwing birthday parties or milestone celebrations usually start with word of mouth - asking people who have organised events before.

Online search is real. A person in Shumen needing an event organiser will type into Google or search on local platforms. Word of mouth matters too - if you deliver well for one customer, they tell others, and referrals follow. Your own profile and the way you present services and prices matter for both channels.

Setting your first price

Price depends on what you offer. Are you coordinating the whole event - venue, catering, decorations, music? Are you only managing the day-of timeline? Are you sourcing and negotiating with vendors, or handling logistics for an event the customer has already planned? The more you do and the larger the event, the more you can charge.

In Shumen, talk to other organisers if you can - not to copy them, but to understand the range. Look at what services cost individually: a venue hire, catering per person, a DJ or band for an evening. Your fee is separate and covers your time, skill, and the risk you carry if things go wrong. Start with a price you believe is fair for the hours you'll work and the responsibility you take. If no customers come, the price may be too high. If customers come constantly but you are overworked, it may be too low. Adjust after you have real experience.

When you talk about money with customers, be direct. Tell them your fee, what it includes, and what costs are extra (like venue or catering, which the customer or you pays depending on your agreement). Write it down. Do not stay vague about money - it causes problems later.

Your first ten customers

Your first customers usually come from your own network. Someone who knows you hears you are offering event organising and asks you to help. A friend's sister is planning a birthday. A local school knows you and asks if you can run their graduation party. These customers are often more forgiving if something small goes wrong - they know you - but they also hold you to high standards because you are a person they trust.

Early customers tend to have smaller budgets than bigger events. A birthday party for twenty people, a small office gathering, a school event for one class. They are testing whether you are reliable. After you deliver, some will hire you again for bigger events, and they will refer you to others. This is how a client base grows - slow at first, then faster if you do good work.

Money, taxes and registration as an independent person

In Bulgaria, if you earn money for work, you have obligations. As a sole trader offering event organising, you will likely need to register with the Bulgarian authorities and declare your income for tax purposes. The exact form depends on whether you work part-time alongside another job or full-time, and on your total earnings. You must check the requirements with the National Tax Agency (NTA) or a local tax advisor to be certain of your obligations before you start taking money.

Payments from customers come to your own bank account through Websta's payment system (Stripe handles the card payments). You receive the money, and you are responsible for declaring it to the tax authorities and paying any tax owed. Keep records of every job - when, for whom, how much, what you did. This makes tax time easier and protects you if questions arise.

If you are self-employed, you may also have social insurance obligations. Again, check with the NTA or a local accountant about what applies to you based on your income and employment status.

What often goes wrong in the first months

New organisers often underestimate time. Planning and coordinating an event takes more hours than the event itself. You are on the phone, managing emails, visiting venues, negotiating with vendors, solving problems that come up. If you price too low, these hours are not worth your effort. Track your time on the first few jobs so you know what you actually spend.

Communication breaks down. You assume the customer wants one thing, they assume you will handle something else, and the day of the event neither of you is aligned. Write everything down - what is included, who pays for what, what time things happen, who is responsible for each part. Send it to the customer and ask them to confirm they agree.

Vendors let you down. A caterer cancels, a venue double-books, a decorator does not show up. You need backup plans and reliable contacts. Early on, your network of vendors is small, so problems hit harder. Build relationships, ask for references, and do not rely on one person for critical tasks.

You take on too much. A customer asks for something outside your skill, or a job is far larger than you expected. You say yes anyway and struggle. It is better to say no or to negotiate a higher price for extra work than to take on something that will damage your reputation.

How a Websta profile helps you earn

A Websta profile gives you a page that looks professional. It shows your services, the prices you set, photos of past events or the kind of work you do, and a way for customers to contact you and book online. People in Shumen searching for event organisers can find you through the Websta marketplace. You control what you write, what you charge, and which bookings you accept.

The profile is also a place to send to anyone who asks about your work. A customer can see your prices and services before they call. They can book directly, and you receive the money in your own bank account through Stripe. You do not handle cash or invoices yourself - the payment system takes that work away. This looks professional to the customer and is simpler for you.

Taking the first step

Start by being honest about what you can do and what you charge. Set a price based on the work involved and the time you will spend, not on what you think customers want to pay. Tell people you are offering event organising - friends, family, people in your network, and through a Websta profile so strangers in Shumen can find you. Take on jobs you can do well. Deliver reliably and on time.

Earning money as an event organiser takes work and time. There is no guaranteed number of customers or income. But if you are skilled, organised, and keep learning from each job, you can build a real income from this work in Shumen.