Updated October 21, 2026
Where paying customers for gardening are in Split
Customers for gardening services in Split come from several overlapping sources. Residential areas across the city - from the hillside neighbourhoods to seafront districts - have homeowners who need help with maintenance, planting, pruning, and seasonal work. Single-family homes typically need more gardening attention than apartments, but even flat owners with terraces and balconies hire gardeners.
Businesses use gardeners too. Hotels, restaurants with outdoor seating, office buildings, schools, and public institutions all maintain grounds. Many have contracts with providers but some book occasional work.
Online search is how many potential customers find you today. When someone in Split needs a gardener, they search online. Word of mouth matters - one satisfied customer tells others - but it grows slowly at first.
Tourist accommodation providers and property management companies that handle rental apartments sometimes contract gardeners for regular maintenance. Real estate agents occasionally recommend gardeners to clients buying properties that need work.
Setting your first prices
In a city the size of Split, pricing is a practical decision, not a guess. You need to know what you cost to run - your transport, tools, materials - and what your time is worth to you. If you are doing this alongside another job, your hourly rate might be different than if this is your main income.
Look at what other gardeners in Split charge. Visit websites, check local classified ads, and ask other service providers what they see in the market. Prices in Split are generally lower than in Western European cities but higher than in rural areas.
Start by setting a price you believe is fair for the work and the city, not the lowest price you can survive on. You can adjust later once you see what customers actually book. A common approach is hourly rates for maintenance work and project prices for larger jobs like redesign or tree work.
When you talk about money with customers - in messages, on the phone, or in person - be straightforward. Quote a price, explain what it covers, and confirm before you start. People in Split expect clear communication about cost.
Your first customers usually look like this
Your opening customers are rarely the perfect long-term client. The first ten bookings might be a mix: someone with an urgent problem (overgrown hedge before a family visit), a property owner preparing to sell (one-off cleanup), a new home owner who needs an initial assessment, a business trying you out, someone who saw your profile shared by a friend.
Early customers test you. They want to see if you show up on time, do quality work, and communicate clearly. A few will become regular bookings. Some will be one-time jobs. A small number will refer you to others.
Expect that not every lead becomes a customer. Some people will message but not book. Some will book and then cancel. This is normal. You build a customer base one person at a time.
Early on, you might take jobs you would not take later - a small garden, a quick task, work farther from your usual area - to build experience and get reviews from actual customers. As your calendar fills and your reputation grows, you can be more selective.
The business side: taxes and payments in Croatia
Before you take money for gardening work in Split, you need to sort out the legal structure. In Croatia, you can work as a sole trader (samostalni obrtnik), register as self-employed, or operate as a limited company. Each has different tax and administrative requirements.
Contact the Croatian Chamber of Commerce or your local tax office (Porezna uprava) for specific guidance on registration, VAT, income tax, and what records you must keep. The rules change, and the details depend on how much you earn and whether you hire help.
When you receive payments through Websta - using Stripe - the money goes to your own bank account. You are responsible for reporting this income to tax authorities and setting aside money for taxes and mandatory contributions.
Keep records of every job: date, customer, work done, amount paid. This protects you and makes tax time simpler. Many gardeners use a simple spreadsheet or accounting app.
What often goes wrong in the first months
New gardeners in Split commonly underestimate how long jobs take. A task you thought would take two hours takes three. You price work before you see the site. You travel farther than you planned. This compresses your hourly earnings. Track how long jobs actually take and adjust future quotes.
Customers sometimes expect you to have begun before they confirm. Or they message asking if you can start tomorrow and you say yes, but then your schedule does not align. Use online booking and clear dates and times to avoid confusion.
Tool and equipment problems slow you down - a broken mower, missing supplies, transport delays. Early on, before you have backup options, a single problem can affect your whole week.
You may feel pressure to accept very low prices from the first customers. Resist this. A low price is hard to raise later. Customers who book at premium prices tend to value your work more and treat you better.
Isolation is real. If you work alone, you have no one to talk to about problems or ideas. Find other gardeners online or locally - they understand your challenges and can offer practical advice.
How Websta fits into earning as a gardener in Split
Websta gives gardeners in Split a profile page that works like a simple website. You list your services, set your own prices, upload photos of your work, and people in Split can find you by searching for gardening on the platform.
Instead of building your own website or managing multiple platforms, you have one profile that shows your phone number, a contact form, and an online booking system. Customers can browse your services and book directly into your calendar - or ask questions before they book.
When a customer pays through your Websta profile, the payment goes to your own bank account through Stripe. You are not paid by Websta; you keep the full amount. You set the prices and you receive the money.
A Websta profile also gives you a link to send to anyone - a customer who found you by word of mouth, a business that wants to check your work before calling, someone who saw your name recommended. It is a professional page to point to.
The platform also includes a marketplace where people nearby can post tasks - 'I need my garden weeded' - and providers can make offers. This is another way customers find you, but profiles with listed services and prices are where most of your bookings typically come from.
Building the work over time
Earning money as a gardener in Split is not instant. The first month or two may bring only a few bookings. By month three or four, if you have done good work and customers have referred you, your calendar often starts to fill more consistently. Growth is gradual.
Keep doing good work. Meet customers on time. Finish what you promise. Answer messages quickly. These basics build your reputation and lead to repeat bookings and word of mouth.
Review your prices every few months. If jobs book instantly and you are turning away customers, your price may be too low. If nothing books, your price or your presentation may need adjustment.
As you earn money, reinvest in tools and equipment that make you faster and more professional. This increases your hourly rate over time.
Whether this is a side income or your full-time work, treat it like a real business. Track everything, stay organized, and plan ahead. That discipline is what turns gardening work into sustainable earnings.
Frequently asked questions
- Do I need a business license to be a gardener in Split?
- Yes. In Croatia, you need to register as self-employed or as a sole trader (samostalni obrtnik). Contact your local Porezna uprava (tax office) or the Croatian Chamber of Commerce for the specific requirements and process for your situation.
- How much can I earn as a gardener in Split?
- This depends entirely on the prices you set, how many customers book, how often they rehire you, and your efficiency. Earning is not guaranteed and takes consistent work to build up. Your income grows as your customer base grows.
- How do I get customers as a new gardener?
- Customers find you through online search, word of mouth, referrals from other businesses, and platforms like Websta. A profile with your services and prices makes it easy for people who search online to find you and book. Quality work is how word of mouth grows.
- What if someone books on Websta and then cancels or does not pay?
- Websta handles payments through Stripe, which processes cards. Refund policies and payment issues are handled between you, the customer, and Stripe. Keep records of all bookings and communicate clearly about cancellation and refund terms before work begins.
- Can I use Websta if I work part-time while keeping another job?
- Yes. Websta is for independent service providers. You set your own availability and hours. Many gardeners start as a side income and adjust their schedule around another job. As bookings grow, you can decide whether to expand or keep it as supplementary income.
About the numbers
Counts in this guide were read from the Websta catalogue when the text was written and are refreshed above from the live catalogue. Part of the catalogue was built from the public business register and is marked as such on each profile.