Updated October 21, 2026
Where customers for interior design work come from in Pula
In a city the size of Pula, your customers will come from several sources, but none of them will fill your schedule immediately. Word of mouth is often the strongest source - one small project or consultation leads to a referral to a friend or neighbour. Online search matters: people in Pula look for local interior designers on Google and through local service platforms. Direct contact - someone seeing your work at a hotel, restaurant, office, or home and asking for your number - happens but is unpredictable. A Websta profile in the interior design marketplace for Pula can be found by people nearby searching for your trade, which gives you visibility beyond your personal network.
Pula is a coastal city with a mix of residents, tourists, and business owners. Your customers may include homeowners renovating apartments or houses, small business owners setting up offices or shops, holiday rental owners preparing properties, and occasionally people organising events who need design input. The market is not large, which means you need to be patient and build steadily.
Setting your first prices in a smaller city
Pricing is harder in a smaller city than in a capital. You cannot simply look at what others charge because there may be few visible interior designers in Pula, and their pricing may be hidden or not comparable to your experience. Start by understanding what you need to earn. If this is a side income, calculate how much you need per project or per hour to make it worthwhile. If it is your main income, you need to work backwards from your monthly living costs and how many projects you can realistically take on.
Talk to other designers in Croatia, even in other cities, to understand the range. Ask business contacts what they have paid for design work. Look at what similar services cost on local platforms. Then set a price you can justify to a customer - not the lowest, but one that reflects your time, experience, and the value you create. You will adjust this as you get feedback and build a portfolio of completed work. Many designers charge by the hour, by the project, or by a combination. Be clear about what is included: consultation, design concepts, material sourcing, site visits, project management.
When you quote a price to a customer, explain it. Customers in Pula, like anywhere, are more willing to pay if they understand what they are paying for. A written quote sent through email or a booking form is more professional than a phone number alone.
Taxes and payments for independent work in Croatia
As an independent interior designer in Pula, you must register with the appropriate tax authority in Croatia. The rules for self-employment and what taxes you owe depend on your income level and structure. Contact the Croatian Tax Administration (Porezna uprava) or a local accountant to confirm exactly what you need to do. If you earn below a certain threshold, some rules may be simpler, but you still need to be registered and report your income.
Payments from customers should go to your own bank account. When you use Websta, customers pay by card and the money is transferred to your bank account through Stripe, which is a standard payment processor used by many businesses. You keep the money you earn; Websta does not take a cut from your payments. You will need to track these payments and report them to the tax authority as part of your income. Keep records of every project: what you did, when, and how much you were paid.
If you are still employed elsewhere, check your employment contract to make sure working as an independent interior designer does not conflict with your main job. Some employers have non-compete clauses or require permission for side work.
What your first ten customers usually look like
Your first customers are rarely your ideal customers. They are often friends, family, or people in your network who trust you or want to help. They may have smaller budgets than you hoped, or they may be very demanding because the price is low. Some will be testing you to see if you are reliable. A few will be genuinely happy and recommend you; others will not.
Your first projects tend to be small: a single room, a consultation, choosing colours and furniture for an existing space, or helping someone with a specific problem. These are less lucrative than larger renovation or design projects, but they teach you how to work with real customers, manage timelines, and deliver under real conditions. They also build your portfolio and give you case studies to show to bigger customers later.
Expect that some customers will delay payments, change their mind during the project, or be hard to communicate with. One or two may not pay the full amount or may dispute the invoice. This is normal when you work alone in a small city. Stay professional, document everything, and learn from each project.
What goes wrong in the first months
New interior designers in Pula often underestimate how long projects take or how much communication is involved. A small project that you thought would take 10 hours can expand to 20 if the customer keeps changing their mind or if you are waiting for suppliers. If your price does not account for this, you end up earning very little per hour.
Scope creep is common: the customer asks for 'just one more thing' that was not part of the original agreement, and you do it anyway because you do not want to seem difficult. After a few projects like this, you realise you have given away hours of work for no extra payment.
Finding customers is slow, and the gap between finishing one project and starting the next can be weeks or months. If you rely on this income, this gap creates stress. Building a pipeline takes time: you need to talk to people, follow up on leads, and stay visible even when you are busy with a current project.
Many designers also struggle with the business side - invoicing, chasing payment, tracking time, managing expenses - because they are trained in design, not business. Set up simple systems from the start: use a template for quotes and invoices, keep a list of expenses, and record when each project starts and ends.
How a Websta profile helps you earn
A Websta profile gives you a professional page that looks like a website. You can list your services, set your own prices, upload photos of your work, and include a contact form and online booking. When someone in Pula or nearby searches for an interior designer, they may find your profile in the marketplace. It is a page you can send to anyone: potential customers, referrers, or people who ask for your details.
Online booking and payments make it easier for customers to hire you. They can see your services and prices without contacting you first. If they want to book a consultation or project, they can use the booking form. Payments go directly to your own bank account through Stripe; you control the money.
A Websta profile is also a portfolio tool. You can upload before-and-after photos, describe your projects, and show what you have done. This matters in Pula, where people in your network may not have seen your work. A professional profile makes you look established, even if you are just starting out.
Next steps to start earning
Decide whether interior design is a side income or your main income. If it is a side income, set realistic expectations about how much time you can spend on it. If it is your main income, plan for several months of low earnings while you build a customer base.
Register as a self-employed person or sole trader with the Croatian authorities. Get advice on taxes and payments. Set up a simple system for tracking income and expenses. Open a business bank account or use your personal account and record all payments clearly.
Take photos of your best work, even if it is small projects. Write down what services you offer and what you charge. Create a Websta profile with this information. Share your profile on social media, in messaging groups, and with anyone in your network who might need design help or know someone who does. Be patient. Your first paying customer may take weeks or months. Each customer after that is easier because you have experience and a portfolio.
Frequently asked questions
- How much can I earn as an interior designer in Pula?
- This depends on how many projects you take on, how much you charge per project, and how efficiently you work. Earnings are not guaranteed and take time to build. Start with realistic expectations and adjust your prices and workload based on what you learn from real customers and projects.
- Do I need formal qualifications to work as an interior designer in Pula?
- Check with the relevant Croatian regulatory body or professional association for interior design. Requirements may differ depending on whether you offer full design services or consultation. Some customers will ask about your background, so having qualifications, a portfolio, or both helps you stand out.
- How do I find customers if I am just starting out?
- Start with your personal network: friends, family, and people you know. Tell them what you do and that you are available. A Websta profile makes you findable through online search. Ask satisfied customers for referrals. Build a portfolio by taking on small projects early, even at lower prices, to have work to show.
- What if a customer does not pay me?
- Get a written agreement or invoice before you start work. Ask for a deposit or payment milestone if the project is large. Use professional invoicing and follow up quickly if payment is late. If payment is disputed, try to resolve it directly first. Keep records of all communication and work done. For serious disputes, consult a lawyer or check with the Chamber of Commerce and Crafts in Pula.
- Can I set my own prices on Websta?
- Yes. You set the prices for your services and can change them anytime. Be clear about what is included in each price and what extra costs might apply. Communicate your pricing clearly to customers before they book or contact you.
About the numbers
Counts in this guide were read from the Websta catalogue when the text was written and are refreshed above from the live catalogue. Part of the catalogue was built from the public business register and is marked as such on each profile.