Updated October 21, 2026
Where Sofia customers actually look for movers and couriers
Customers in Sofia find movers and couriers through several routes. Online search is one: people type into Google when they need to move a flat, ship a parcel, or clear out a property. Neighbourhood word of mouth still works - if you do good work in one area, people talk. Workplace referrals matter too, especially from small businesses and shops that need parcels moved or deliveries made. Online marketplaces and local Facebook groups are where many Sofians post moving and transport tasks and wait for offers.
Websta has a marketplace for transport in Sofia. People nearby search by service type and location, and they post tasks for providers to make offers on. A profile there - with your services, prices and booking link - gives you a page you can send to anyone, whether they find you through search or call you directly.
Setting your first prices in Sofia
Price-setting in Sofia is not a formula - it depends on what you offer, what transport you use, how far you go, and what the customer's job demands. An hourly rate for loading and moving flat contents will be different from a per-kilometre rate for courier work or a per-item rate for small parcel delivery. You need to think about your vehicle cost, fuel, time lost between jobs, and what people in Sofia will actually pay.
Start by looking at what others in your trade charge in Sofia - talk to other movers, check online ads, browse marketplace posts. That gives you a floor and a ceiling. Then set prices on your own Websta profile that cover your costs and feel fair for the work. You can adjust them as you learn what customers want and what sticks. Do not undercut so low that you cannot make money; do not price so high that nobody calls.
Your first ten customers usually look like this
The people who contact you first tend to be those closest to your search result or referral - people in your neighbourhood or district, sometimes workplaces you know. They may ask for one-off jobs: moving a sofa, delivering a package, clearing a room. These are not your long-term clients yet; they are test runs. Some will book on impulse. Others will haggle or ask for a discount. A few will cancel or not show up.
Expect the first jobs to teach you more than they pay you. You will learn how long tasks actually take, what questions to ask upfront, and what goes wrong when you do not confirm details. By customer five or ten, you will have a clearer sense of what you are doing and whether the prices work. Word of mouth from these early jobs - good or bad - will shape what comes next.
Tax and legal matters for independent movers in Bulgaria
If you work as an independent person in Bulgaria, you have obligations. You need to register with the National Revenue Agency (Natsionalna agentsia za prikhodi, or NAP) and keep records of your income and expenses. The form and frequency of tax payment depend on your status - sole trader, self-employed, or another category. You will also need liability insurance for transport work, which protects you and the customer if something goes wrong.
Before you take your first payment, contact NAP or a local accountant to find out which registration type fits your situation. The rules differ for courier work, moving services, and other transport jobs. Some providers use an accountant to handle invoices, tax returns and compliance; that costs money but saves time and mistakes. Do not skip this step. Operating without proper registration can lead to fines and confiscation of earnings.
What tends to go wrong in the first months
New movers and couriers in Sofia often underestimate how long a job takes, get lost in unfamiliar parts of the city, or agree to jobs that do not pay enough once you add up fuel and time. Some forget to confirm job details upfront - the address, the size of the load, the floors, or the exact time - and then hit surprises on the day. Others take on too many jobs without a system and miss a booking or arrive late, which damages their reputation fast.
Another common mistake is not using a contract or written agreement, even a simple one. When there is no clarity on price, time or what you are moving, disputes happen. A Websta profile with your terms and prices listed helps avoid this - customers see what you offer and what it costs before they book. Taking payment through Websta, which pays out to your own bank account, also gives you a clear record of money in and out, which matters for tax purposes.
How a Websta profile fits into your work
A Websta profile is a page that shows your services, prices, photos, and booking calendar. Customers can book and pay through it, and the money goes to your own bank account via Stripe. You can send the link to anyone - a customer who calls, a business that needs regular deliveries, or someone who finds you through search. It is also listed in the Websta marketplace for transport in Sofia, where people post tasks and you can make offers.
The profile works best when you keep it up to date: clear photos of your vehicle, honest descriptions of what you do, real prices, and a fast response time. It is not a magic tool that brings customers without work on your part, but it is a place to send people, a booking system that saves phone tag, and a professional appearance that builds trust. It also keeps you organized - you can see who booked, when, and for what, all in one place.
Earning money as a mover and courier takes time
Making money in this trade in Sofia is possible, but it is not fast or guaranteed. The first month or two, you may get only a few jobs while you build a reputation and word spreads. As you take more jobs, handle them well, and get referrals, work tends to come more steadily. Some people do this part-time alongside another job; others make it their full income over time. There is no standard timeline or earnings figure - it depends on your skills, your prices, your market, and how hard you push.
What you can control is showing up reliably, doing the work well, setting clear prices, handling the legal side, and using tools like a Websta profile to make it easy for customers to book. Start small, learn from each job, adjust what does not work, and build from there. That is the only honest way forward.
Frequently asked questions
- Do I need a business license to do movers and courier work in Sofia?
- You need to register with the National Revenue Agency (NAP) in Bulgaria as an independent person or sole trader. The exact type depends on how you structure your work. Contact NAP or a local accountant to confirm what you need for your situation - do not start taking money without sorting this out first.
- How do I find my first customers as a new mover in Sofia?
- Start with word of mouth - tell friends, family and local businesses what you do. Post on Facebook groups and local marketplaces. Set up a Websta profile so people can find you through search. Ask your first few customers for referrals. Most people start with one or two jobs and build from there.
- What should I charge per hour or per job in Sofia?
- Look at what others charge in Sofia for similar work, then set prices that cover your costs (vehicle, fuel, time) and what customers will pay. Prices vary by job type - hourly rates for moving work are different from per-kilometre courier rates. Test your prices and adjust as you learn what the market will bear.
- Can I take payments cash only as a mover in Sofia?
- You can accept cash, but keeping a record is important for taxes. A Websta profile lets customers pay by card, and the money goes to your bank account - this creates a clear record of what you earned, which helps at tax time and looks professional.
- How does Websta help me as a mover or courier?
- Websta gives you a profile page with your services, prices and booking calendar. Customers can book and pay through it, and the money goes to your own bank account. You can share the link with anyone, and you are also listed in the marketplace where people in Sofia search for transport work and post tasks.
About the numbers
Counts in this guide were read from the Websta catalogue when the text was written and are refreshed above from the live catalogue. Part of the catalogue was built from the public business register and is marked as such on each profile.