Updated October 21, 2026
Where paying customers come from
Most new pet care work comes from people you already meet in day-to-day life. Neighbours, friends and family are common first sources because they know and trust you. Colleagues and parents at schools can recommend you to each other when someone needs a sitter or dog walker during work hours.
Local businesses and community places also bring customers - vets, groomers, pet shops, community noticeboards and nearby cafes or workplaces where staff might need help. Online search and local social media groups bring people looking for immediate availability or specific services.
Word of mouth matters. One satisfied customer who tells two neighbours can matter more than one ad. At the same time, people do look up providers online before they decide.
- Neighbours, friends and family
- Colleagues and workplace networks
- Local pet-related businesses and noticeboards
- Online search and neighbourhood social media groups
Setting your first price and talking about money
Start by adding up your real costs - travel time, transport, vet visits you might pay for on behalf of the owner, supplies and the time you spend caring for the animal. Also allow for taxes and social contributions you will need to pay as an independent person. Do not promise results or income.
Look at what other local providers advertise, but do not copy blindly. You can offer an introductory rate for the first few clients while you collect feedback, but state clearly how long that rate applies and what the normal rate will be.
When you talk about money, put terms in writing. Say what is included - number and length of visits, feeding, playtime, medications - and what costs the owner covers, for example extra travel or emergency veterinary care. Say when you expect payment - up front, after service, or via an online booking system - and whether you take deposits for bookings.
- Calculate real costs first - time, transport, supplies, taxes
- Check local advertised rates to position your offer
- Put service scope and payment terms in writing
- Consider an introductory rate but make the normal rate clear
What the first ten customers usually look like
Your first ten customers are often a mix of acquaintances and people found close by. Expect a few neighbours and friends, one or two contacts from work, and a couple of customers found through local online groups or a listing. A vet or pet shop may give you a referral or two early on.
These early customers tend to be forgiving of a simple setup if you communicate clearly and arrive reliably. They also provide the practical feedback you need - on timing, how many animals you can handle, transport times and small emergencies.
- Neighbours and friends
- Colleagues and workplace referrals
- Local online group or directory leads
- A referral from a vet, groomer or pet shop
Legal and tax steps to sort out in Belgium
Before you regularly accept money, check registration and tax rules. In Belgium you usually need to register as self-employed when your activity is regular. For exact steps ask a guichet d'entreprises or your accountant - ask how to register in the Crossroads Bank for Enterprises - Banque-Carrefour des Entreprises (BCE), which social insurance fund to join, and whether you must charge VAT for your services.
Contact the Federal Public Service Finance (FPS Finance) to ask about VAT registration requirements and how to declare income from a sole activity. Also ask a social insurance fund about the timing and level of social contributions for a self-employed person.
Insurance is not automatic. Check with an insurer about professional liability insurance and ask what it covers for pet care - for example damage to property or injury caused by an animal in your care. If you have questions about local animal rules or housing restrictions, contact your municipality.
What tends to go wrong in the first months
Underpricing your time and not accounting for travel or administrative work is a common early mistake. It can make the activity less sustainable when you add taxes and social contributions.
Scheduling problems and last-minute cancellations also cause stress. Without a clear cancellation and payment policy you can lose income. Another issue is not having a written agreement about handling emergencies - who pays for urgent vet care and how costs will be reimbursed.
Record-keeping is often neglected. Track your hours, receipts and client details from the start for taxes and to understand which services are profitable.
- Underpricing and forgetting non-contact time
- No clear cancellation or emergency payment policy
- Poor record-keeping for income and expenses
How a Websta profile fits into this
A Websta profile gives you a single page that looks like a small website with services, prices, photos, a contact form and online booking that you can send to anyone. Websta also runs a marketplace where people nearby can find providers by service and place and post a task for providers to make offers on.
Card payments from customers are paid out to the provider's own bank account through Stripe, and the provider sets the prices. Websta lists providers under categories such as "pet care providers" and routes marketplace listings via paths like "/marketplace/pets" so people searching for pet care can find you.
Use the profile link on flyers, in community posts and in messages to prospective customers so they see consistent services, terms and contact details. A clear page reduces time spent answering the same questions and supports written payment and cancellation terms.
Frequently asked questions
- Do I need to register as self-employed to look after pets occasionally?
- If your activity is regular and you take money for services, you should check registration requirements. Ask a guichet d'entreprises how to register with the Crossroads Bank for Enterprises - Banque-Carrefour des Entreprises (BCE), and ask an accountant whether your activity is considered self-employed for tax and social security purposes.
- How should I handle emergency veterinary costs?
- Agree in writing with the owner how emergencies are handled before you begin care - who authorises care, who pays immediate costs and how you will be reimbursed. Consider having a pre-authorised payment method or a written spending limit to avoid disputes.
- Can I take card payments and receive them in my bank account?
- Yes. On Websta card payments from customers are paid out to the provider's own bank account through Stripe. You set your prices and choose which payment options to accept on your profile.
- What insurance should I have as a pet care provider?
- Ask an insurer about professional liability insurance specific to animal care and what it covers. Also check whether your home insurance covers business activities if you care for animals at your address.
- How do I find my first customers quickly?
- Start by asking neighbours, friends and colleagues. Post a clear Websta profile link in local online groups, hand flyers to vets or pet shops, and ask new clients to recommend you. Reliability and clear communication matter more than advertising spend at the start.
About the numbers
Counts in this guide were read from the Websta catalogue when the text was written and are refreshed above from the live catalogue. Part of the catalogue was built from the public business register and is marked as such on each profile.
Related guides
- How to Make Money as a Pet Care Provider in Antwerp
- How to Make Money as a Pet Care Provider in Bruges
- How to earn money as a pet care provider in Brussels
- How to make money as a pet care provider in Charleroi
- How to Make Money as a Pet Care Provider in Ghent
- How to Make Money as a Pet Care Provider in Leuven