Updated October 21, 2026
Where pet owners in Shumen look for pet care
Pet owners in Shumen use several paths to find someone to care for their animals. Word of mouth - recommendations from friends, family, colleagues - is still the main way people find pet care providers in a city this size. If one customer is happy, they tell others.
Online search is now normal. Pet owners search on Google or check local platforms to see who offers pet care in Shumen and what they charge. Having a profile that shows up in search results - with your services, prices and a way to book - means you can be found by people who do not know you yet.
Your own social media pages, if you use them, can work. Some providers in Shumen share photos of the animals they care for and take bookings through direct messages.
Local Facebook groups for Shumen residents, neighbourhood groups, and parent groups at schools are places where people ask for pet care recommendations.
Setting a first price in Shumen
Pricing pet care services in Shumen is a local question. The city is smaller than Sofia, and people's budgets are different. What you charge should reflect the work - time, travel, responsibility - and what pet owners in Shumen are actually willing to pay.
Start by asking: what do other pet care providers charge in Shumen? Ask directly, look at any profiles online, talk to people doing similar work. This gives you a realistic range. Do not guess or copy prices from other cities.
Your first prices do not have to stay the same. After your first ten to fifteen customers, you will know if your prices are too low, too high, or right for the work and the city. You can adjust.
Money conversations in Shumen are straightforward. State your price clearly. People want to know the cost upfront. If you are sitting a dog for the day or walking it twice, say the price and what that includes. No hidden fees.
The first customers usually look like this
Your first customers are often people you already know or who know someone who knows you. A friend of a friend, a neighbour, a colleague whose cat needs care while they travel. Word of mouth gets you the first few.
Next come people who search online or see your profile on a local platform. They are usually local - they live in or near Shumen and need the service soon. A busy professional with a dog. A family going away for a week. Someone elderly with a cat.
Early customers are often willing to meet you first - at their place, to see how you are with their animal, to ask questions. This is normal and expected. Take it seriously. These first jobs are how you build reputation.
In the first months, expect slow periods. Not every week will have the same number of bookings. Be ready for that.
Paperwork and tax for independent pet care work in Bulgaria
If you work as an independent person in Bulgaria - whether full-time or as a side income - you need to handle this with the tax authorities. Bulgaria has rules for self-employed work and income tax.
The main things to check with the right authorities in Bulgaria: whether you need to register as self-employed, what income you must declare, what tax rates apply, and whether you need any licence or permission to do pet care work in Shumen. These rules can change, and they depend on how much you earn and your personal situation.
Contact the Tax Office (Митнически и данъчен орган) in Shumen or the local administration office. They can tell you exactly what paperwork is required and what registration you need.
Keep records of your work and money from the start - what you earned, when, from whom. This makes tax time simpler. If you use an online booking platform, these records are easier to track.
What usually goes wrong in the first months
The biggest mistake is underpricing from the start. New providers often charge too little because they are nervous about getting customers. Then they cannot raise prices later without losing clients. Price fairly from the beginning.
Not having a clear way to take payment causes friction. If you say 'we will figure it out later' or only take cash, you lose bookings. People want to know they can book and pay in a simple way.
Inconsistency - cancelling or rescheduling without notice, showing up late, or changing prices suddenly - breaks trust fast. In a city like Shumen, word spreads. Be reliable from day one.
Trying to do everything yourself in the first weeks is tiring. Focus on finding customers and doing good work. Worry about fancy photos or a complex website later.
Not asking new customers what they liked (or did not like) means you miss a chance to improve.
How a Websta profile helps you earn
A profile on Websta is a simple way to show pet owners in Shumen what you offer and what you charge. You set your own prices. Your profile lists your services - dog walking, cat sitting, pet feeding - the hours you work, and photos if you want to add them.
Potential customers in Shumen can find your profile when they search for pet care on Websta or online. They see your services, your prices, and can book directly and pay through the platform. The payment goes straight to your own bank account through Stripe - you do not have to handle cash or use a third-party payment system.
A profile is a page you can send to anyone - family, friends, people who ask about your work. It looks professional and it centralizes all the information in one place. People trust it more than a text message or a Facebook post.
The Websta marketplace also lets pet owners in Shumen post a task - 'I need someone to walk my dog three times a week' - and pet care providers can make offers. This is another way customers find you.
Getting started takes time and consistent work
Earning money as a pet care provider is not quick or passive. Your first month might have very few bookings. Your second might have more, or it might not. This depends on the season, how many other providers are in Shumen, and how actively you look for customers.
Success comes from showing up reliably, taking good care of the animals, asking customers for word-of-mouth referrals, and staying visible - keeping your profile up to date, responding fast to inquiries, showing that you are professional.
Whether pet care becomes a full income or stays a side earner depends on the demand in Shumen and how much time you put in. Neither is guaranteed, but both are possible if you do the work.
Frequently asked questions
- Do I need a business licence to do pet care work in Shumen?
- This depends on Bulgarian tax and business rules and your personal situation. Contact the Tax Office in Shumen or the local administration office (община) to find out what registration or permission you need before you start taking money.
- How much can I earn as a pet care provider in Shumen?
- Earnings depend entirely on how many customers you get, what you charge, and how much work you do. There is no set amount. Your income will be the price you set times the number of bookings you get, minus any costs. This takes time to build.
- What is the best way to take payment from customers?
- Online payment through a platform like Websta (which uses Stripe) means the money goes straight to your bank account and customers can book easily. You can also take cash, but online is more professional and leaves a record for tax purposes.
- Should I start with low prices to get customers fast?
- No. Low prices make it hard to raise them later and suggest you are not confident in your work. Set a fair price based on what pet care costs in Shumen and what your work is worth. Adjust after your first month or two if needed, but start right.
- How do I find my first customers in Shumen?
- Ask people you know - friends, family, colleagues, neighbours. Tell them what you do. Post on local Facebook groups. Create a profile online so people can find you. Most first customers come from word of mouth, so start with people close to you.
About the numbers
Counts in this guide were read from the Websta catalogue when the text was written and are refreshed above from the live catalogue. Part of the catalogue was built from the public business register and is marked as such on each profile.