Updated October 21, 2026
Where paying customers come from
Local demand is often practical and varied. Start with neighbours, friends and your workplace - people who already know you and may need event clips, social videos or short promotional material. Schools, clubs and local associations book short projects for events, introductions and fundraising. Small businesses such as cafés, hairdressers, estate agents or builders need simple videos for social media and listings.
Online discovery and word of mouth both matter. People search Google and social platforms for services in their town. Local Facebook groups, LinkedIn posts and Instagram tags bring enquiries. Networking at local events or trade meetups leads to steady work over time. In addition, municipalities and local organisations post calls for suppliers, and the private marketplace model lets people nearby post tasks that you can offer on.
- Neighbours, friends and colleagues
- Local schools, clubs and associations
- Small businesses and estate agents
- Online search and social media
- Local marketplace tasks and word of mouth
Setting a first price and talking about money
Early pricing should cover your time, direct costs and a margin for wear and risk. Break down a quoted job into pre-production, shoot time, editing and delivery so clients see what they pay for. Offer clear packages - for example a basic edit with fixed deliverables and an add-on rate for extra revisions.
When you talk money, ask about the client’s goals and budget before you quote. Clarify what is included, deadlines, usage rights and whether travel or special licences are needed. Ask for a deposit or partial payment before work starts and put payment terms in writing. Remember that on Websta the provider sets the prices and card payments are paid out to the provider’s own bank account through Stripe, which you can mention if clients prefer card payment.
- List hours for planning, shoot and editing
- Provide package options and add-ons
- Get agreement on deliverables and usage
- Require a deposit or stage payments
What your first ten customers usually look like
Many freelancers report that the first handful of clients are people you already know or small local organisations. Expect friends and family projects, a neighbour’s event, a local shop wanting a short promo, a sports club or a school project. These jobs are typically small in scope and good for building a portfolio and references.
Treat these early customers as testing ground: deliver on time, be clear about revisions, and ask permission to use the finished work in your portfolio. Early projects often lead to repeat work or introductions to other clients, so reliability and clear communication matter more than perfect gear.
- Friends and family
- Neighbours and local businesses
- Clubs, schools and small events
- Local marketplace task posters
What to sort out when taking money as an independent in Denmark
Formal requirements vary with how you run the activity. Check with Erhvervsstyrelsen - ask whether you should register a company and obtain a CVR number for your setup. Check with Skattestyrelsen - ask how to declare income, whether you must register for VAT, and which expenses are deductible.
Also arrange a business bank account and suitable payment setup. If you use Websta and accept card payments there, those payments are paid out to your bank account through Stripe. Consider professional liability insurance and equipment insurance and ask an insurance advisor what coverage you need for freelance video work. If you are unsure about pensions, social contributions or specific permits for filming in public or protected locations, contact your local municipal business service or an accountant for precise guidance.
- Ask Erhvervsstyrelsen about company registration and CVR
- Ask Skattestyrelsen how to report income and VAT
- Open a business bank account and check payouts
- Discuss insurance needs with an insurer or broker
What tends to go wrong in the first months
Common issues include underestimating time for editing, scope creep, late client feedback, and failing to take a deposit. Equipment failures or data loss are also frequent problems if you do not have backups. Many new videographers also underprice and then find they cannot scale or replace lost time.
Prevent these problems by using simple written agreements, scheduling buffer time for edits and client rounds, keeping redundant backups, and setting deposit/payment terms. Learn to say no to unclear briefs and charge for extra rounds of changes. Keep records of hours and expenses from the start so you can review pricing after a few jobs.
- Underestimating editing time
- No deposit or late payments
- Scope creep without extra fees
- Equipment failure and no backups
How a Websta profile fits into this
A Websta profile acts as a simple public page you can send to enquiries and share on social media. It shows services, prices, photos, a contact form and online booking so clients see your offer clearly. Websta also runs a marketplace where nearby people post tasks and providers can make offers. The platform notes that the provider sets the prices and that card payments are paid out to the provider’s own bank account through Stripe.
If you set up a profile on Websta, use category "videographers", country "Denmark", countryCode "DK" and matrixPath "/marketplace/video" to make sure the listing appears in the right place. A clear profile with examples, a short list of services and straightforward booking/payment terms reduces back-and-forth and makes it easier for local customers to hire you.
- Profile acts as a simple website and booking page
- Shows services, prices, photos and contact form
- Marketplace lets people post nearby tasks
- Provider sets prices; card payouts go to your bank
Frequently asked questions
- Can I do videography on the side while keeping my job in Denmark?
- Yes. Many people start part-time. Check with Skattestyrelsen about declaring additional income and with your employer about any conflicts of interest. Consider a simple registration with Erhvervsstyrelsen if needed.
- Do I need to register for VAT right away?
- Whether you need to register for VAT depends on your turnover and the type of services. Ask Skattestyrelsen whether your activity requires VAT registration and what thresholds or rules apply to your situation.
- How should I invoice a client in Denmark?
- An invoice should show who supplied the service, a description of the service, the amount and payment terms. For formal requirements and examples, ask Skattestyrelsen what must be included for tax purposes.
- Is it safe to accept card payments through a marketplace?
- Card payments can be convenient. If you use a marketplace integration that pays out to your own bank account through Stripe, check the platform terms and confirm payout timing and any fees before you rely on them for cash flow.
About the numbers
Counts in this guide were read from the Websta catalogue when the text was written and are refreshed above from the live catalogue. Part of the catalogue was built from the public business register and is marked as such on each profile.