How an accountant in Estonia should set up a Websta profile

If you are an accountant in Estonia and want a simple web presence that looks like a one-page site, a Websta profile is a practical place to start. This guide lists the sections an accountant should fill, what photos and documents help, how to present typical services, how to use booking or quote requests, and how people find profiles in the marketplace. It also notes the register-built pages and what to edit first. 150 accountants are already listed.

Updated September 28, 2026

What to include on your profile

Start with the basics that a client expects to see at a glance. A clear business name, the legal form if relevant, and the town or service area belong at the top. Add a short summary sentence that says what you do and for which clients - for example, bookkeeping for small retail and service businesses, VAT reporting, payroll for companies with up to 10 employees.

Make sure contact details are correct and point to the method you check most often - phone, email, or the contact form. If your profile comes from the public business register, it may already show registered trade and town. Part of the catalogue in Estonia was built from the public business register: those profiles show the registered trade and town of a sole trader and carry a notice that the person can claim or remove the page.

  • Business name and legal form
  • Town or service area
  • One-line summary of main services
  • Phone, email, and opening hours or response times

Photos and simple visual assets

Use photos that make your page feel professional and local. Good choices are a clear headshot, a workspace photo, and one image that communicates accounting - a desk with documents, or a computer screen with spreadsheets. Avoid stock images that look generic.

You can also add scans or photos of certificates if they are relevant to the services you advertise. Keep scans legible and crop to the document edges. Do not upload client data or any document showing personal identifiers.

  • Headshot or team photo
  • Workspace or desk photo
  • One service-related image
  • Legible certificate scans where relevant

Services and how to describe them

List each service as a separate item so people can search and filter. Use short, concrete titles - for example, bookkeeping, annual accounts preparation, VAT returns, payroll administration, tax advice for individuals. Under each title add one or two short sentences about what the service covers and the typical client or company size you serve.

If you work remotely, say so and explain any geographic limits. If you offer specialist work - for example, tax compliance for freelancers or statutory auditor support - name the exact scope rather than vague phrases.

  • Make each service a discrete entry
  • State what is included and the typical client
  • Note remote vs on-site work and any limits

Booking, quote requests and contact flow

Websta profiles can include an optional online booking function or a request-for-quote flow. Decide which you prefer and set clear expectations - how long a quote takes, whether you need an initial call, and the preferred files to receive. If you do not use online booking, set a clear response time on the contact form.

Use the booking or message templates to ask for essential intake information - company registry code if relevant, number of employees, last accounting period closed. That reduces back-and-forth and speeds up quotes.

  • State response time for messages and quotes
  • If booking, show available meeting lengths and channels
  • Use intake fields for basic client facts

Languages and location details

List the languages you use for client work and documentation. In Estonia, this is often Estonian and English; if you serve Russian-speaking clients, include that too. Say which language you prefer for contracts and invoices.

Be explicit about the towns or counties you serve if you travel to clients. If you only work remotely, state that and whether you accept clients outside Estonia.

  • Languages for meetings and documents
  • Service area - towns, counties, or remote
  • Preferred language for contracts and invoices

How people find your profile

Profiles are discoverable through the Websta marketplace and search. The finance category path is /marketplace/finance - make sure your services and keywords match what an employer or small business owner would type. Use terms like bookkeeping, VAT returns, payroll, tax advice, and the town or region names you serve.

There are already 150 accountants on Websta. Given that number, a clear service list and local town name help your profile appear in relevant searches. Keep titles and the summary sentence focused on the main services you want to be contacted for.

  • Use clear service keywords
  • Include town and nearby service areas
  • Keep summary sentence search-friendly

What to write in the first hour

When you first open your profile, focus on the items that most affect discovery and conversion. Fill the headline, one-line summary, services list, contact details, and one good photo. Add response-time text for the contact form so visitors know when you reply.

Spend the remainder of the hour checking that any register-built details are correct. If the public register entry exists for you, follow the claim or remove notice on the profile so you can edit and update the page.

  • Add business name, town, and one-line summary
  • Create separate entries for 3 to 6 main services
  • Upload a clear headshot and one workspace photo
  • Set contact response time and basic intake questions

Frequently asked questions

Can I edit a profile that was created from the public business register?
Yes. Part of the catalogue in Estonia was built from the public business register and those pages include a notice that the person can claim or remove the page. Claiming lets you edit the profile fields and upload photos.
Should I list every task I do under services?
List core services as separate items and focus descriptions on what a typical client will need. Avoid a long undifferentiated list - instead create clear entries like bookkeeping, payroll, VAT returns, and tax advice.
How do people find me on Websta?
Profiles are found through the marketplace and search. Use the finance category path /marketplace/finance, include town names and common service keywords, and keep your summary sentence concise and focused.
What intake information should I ask for in a quote request?
Request the essentials only - business registry code if applicable, company size or number of transactions, last closed accounting period, and preferred contact method. That lets you give a realistic quote quickly.

About the numbers

Counts in this guide were read from the Websta catalogue when the text was written and are refreshed above from the live catalogue. Part of the catalogue was built from the public business register and is marked as such on each profile.

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