How to set up a Websta profile as an accountant in Czechia

What your profile page should contain

Your Websta profile is a business page that replaces or supplements a traditional website. Clients in Czechia look for accountants by what they need done and where they are located. Your profile should make it clear what services you handle and who should contact you.

Start with a short description of what you do - for example, whether you work mainly with sole traders, small limited companies, freelancers, or a mix. Mention any specialisms if you have them, such as tax planning, payroll, bookkeeping, or compliance with Czech tax law. Do not list every possible task - focus on what you actually do regularly.

Add a professional photo of yourself. Clients want to know who they are talking to. Include photos of your workspace if it helps, but a clear headshot is the minimum.

List your services as separate entries with a title and brief description. For each service, add the type of client or situation it suits - for instance, 'Annual tax return for sole traders' or 'Payroll and social insurance reporting for small businesses'. Avoid vague terms; clients search for specific problems they need solved.

Set up a way for people to contact you. Websta offers both contact forms and online booking. For accounting work, a quote request form often works better than a fixed booking slot, since most clients need to discuss their situation first. You decide which option suits your work.

• Professional photo of yourself
• Clear description of what you do and who your typical clients are
• List of main services with plain descriptions
• Contact form or booking option for quote requests
• Your phone number and email address

Languages to use

Publish your profile in Czech. Most people searching for accountants in Czechia use Czech, and Czech law requires business documents to be in Czech anyway. If you speak English and want to work with international clients or expats, add an English version as well. Do not add languages you do not actually use for client work.

How people in Czechia search for accountants

On Websta, people search by service and location. They might search 'tax return' or 'bookkeeping' along with their town or region. Some post a task describing their situation and ask accountants to make offers. Others browse profiles directly in the marketplace for finance services in their area.

This means your profile needs to be clear about where you work. If you work with clients across the whole country, say so. If you work mainly in one or two regions or offer online consultations only, be specific. People searching in Brno will not contact you if they think you only serve Prague.

Setting up as an independent accountant in Czechia

If you work alone as a sole trader (živnostenský list holder), you must be registered with the Czech tax office and social insurance system. Most accountants work this way. Check with your local trade authority (živnostenský úřad) or the Czech Chamber of Accountants for current requirements, as rules change.

Payments from clients come through Websta into your own bank account via Stripe. You handle your own invoicing, bookkeeping, and tax returns. You set your own prices for each service.

You need public liability insurance or professional indemnity insurance if you handle client money or make decisions that affect their finances. Check what your professional body requires and what Czech law says for your region.

Keep records of all client work and money received. You will report this in your annual tax return. If you are not sure about what counts as income or what expenses you can claim, ask your own accountant or the tax office.

What to write in the first hour

You do not need to build a perfect profile at once. Start simple and improve it over time as you see what clients ask you about.

First, write a one or two sentence description of who you are and what you do. For example: 'I handle tax returns, bookkeeping and payroll for self-employed people and small companies in central Bohemia.' This takes five minutes.

Second, list four to six services you do most often. Write each as a simple title and one sentence about what it includes or who it is for. Do not overcomplicate this - 'Annual tax return for sole traders' and 'Monthly payroll reporting' are enough.

Third, add your phone number and email, and turn on the contact form or booking feature. Choose whichever lets clients reach you the way you prefer to work.

Fourth, upload one good photo of yourself. A simple headshot taken on a phone is fine. Avoid photos that are too small or blurry.

Once your profile is live, you can add more detail, photos of your workspace, case studies or updates. Most of this can wait until you have seen how people search for you and what they ask.

Payments and client contact

Clients pay through Websta using card payments. The money goes into your own bank account. You decide what to charge for each service - Websta does not take a cut of your service prices. You manage your own payment terms, invoices, and follow-up with clients.

Many accountants use Websta alongside their own website and direct clients. The platform is useful for visibility and for people who search this way, but it is not your only channel.

Finding your clients on Websta

The marketplace for finance services in Czechia is in the finance category on Websta. People browse by service type and location, and they can also post tasks asking for offers. Your profile appears when someone searches for your service in your area. The more complete your profile and the clearer your service descriptions, the more likely someone will contact you.

If you work across the whole country or mostly online, make this clear on your profile. If you travel to meet clients in certain regions, say which ones.