Estonia artists and designers: what to put on your Websta profile

What to include on the profile

Treat the profile like a one-page website that answers a visitor's immediate questions. Key elements are a short headline that says what you do, a single-line location (town or region), a short bio that describes materials and approach, a service list, representative photos, contact options and an explicit call to action - contact or request a booking. If your page was created from a public business register it will show your registered trade and town and carry a notice that you can claim or remove the page.

Photos and portfolio

Photos are the most important part of a profile for visual trades. Use 8 to 15 images that show range and detail rather than many near-identical shots. Lead with a clear hero image that defines your style.

Include a mix of full-project shots, close-ups of materials or techniques, and workspace images that show scale. Where relevant show before-and-after, mockups, and work in context. Keep filenames descriptive and add short captions that say what the project was and what you supplied.

• Hero image - clear composition, shows style
• 3 to 5 finished projects - different scales or clients
• 2 to 4 detail-crops - materials and technique
• 1 workspace or process shot - helps set expectations

Services and how to describe them

Break services into concise items a client can scan: illustration commissions, logo design, exhibition graphics, custom prints, murals, product design, or set design. For each item include what you deliver, typical lead time, and whether you work on-site or remotely. Use short examples of past work instead of long promotional text.

Avoid vague terms. Instead of saying 'creative services' list what clients can expect to receive - file formats, print-ready files, frames or installation if you provide them.

• Service name
• What you deliver - deliverables and formats
• Typical turnaround or availability
• Any constraints - travel, installation, minimum order

Booking, quotes and contact

Offer a clear way to start a job. If you use Websta's booking option enable time blocks and simple service names so visitors can pick a slot. If you prefer quote requests, make a short form field set: project type, size or budget range, deadline, and a place to upload a reference image or link.

In the contact section include expected response time, your preferred contact method, and how you handle payment or contracts in general terms. Do not invent payment methods; list what you actually accept.

• If using booking - keep service names short and dates visible
• If using quote requests - ask for size, deadline and reference
• State typical response time - e.g. 'I reply within 3 working days' if that is accurate

Location, languages and identity

Your town or region matters for local searches. If your profile comes from the business register the town shown is the registered town. Make sure the languages you use to communicate with clients are listed explicitly - include spoken and written languages. Add pronouns and workshop accessibility details if relevant.

If you do remote work, say so and explain any travel limitations. Keep identity details factual and focused on how they affect working together.

• Registered town or operating area
• Languages spoken for client communication
• Accessibility and on-site requirements

How people find you on the marketplace and search

Websta's marketplace groups providers by category and place. For artists and designers the public listing appears under /marketplace/art. Searchers typically filter by service type, town, and keywords. Make sure your headline, service names and photo captions include the most common search terms for your work - for example mural, textile design, or editorial illustration.

Completeness matters. Profiles with clear services, several photos and a stated response time rank better in internal searches. Remember that some profiles were built from public registers and can be claimed or removed by the person named on the page. 160 artists and designers are already listed.

First-hour checklist

When you open your profile for the first time, use this short checklist to make sure it is usable to a potential client right away. The goal is to make contact and set expectations.

• Write a one-line headline that names your trade and speciality
• Upload a hero image and 5 representative photos
• List 3 core services with short deliverable notes
• Set a clear contact method and expected response time
• Add your town and languages spoken
• If you use bookings, publish one available time block this week
• Write a two-sentence bio that says materials, scale and approach