Beauty specialist profile page in Belgium: what to include

What your profile page should contain

Your Websta profile is a dedicated page that works like a small website. Customers find you by service type and location, then visit your profile to learn more about you. Start with the essentials: your name or business name, the town or area where you work, a clear description of what you do, and a photo of yourself or your workspace.

Add the specific services you offer - for example, hairdressing, nail care, massage, skin treatments, or waxing - so customers searching for each service can find you. You can organise these into sections if you work across multiple areas. For each service, include enough detail so someone knows what to expect: whether you work on-site, from a salon, or travel to clients, what the service involves, and roughly how long it takes.

Upload photos that show your work or setup. Customers want to see the environment they will work in and examples of the results you deliver. Even a few clear photos of your workspace or previous services matter more than no photos.

Include a contact method - a phone number, email, or the contact form built into your Websta profile - so people can reach you with questions. Your profile can also offer online booking if you want customers to reserve time slots directly, or you can choose to receive quote requests instead and confirm each booking by message or call.

Languages to publish in

Belgium has three official languages: Dutch, French, and German. Your choice depends on where you work and who you serve. If you work in Flanders (the northern region), Dutch is the main language. If you work in Wallonia (the southern region), French is standard. German is spoken in a small area in the east.

On your Websta profile, you can publish in one or more languages. Many beauty specialists publish in their local regional language and add English if they serve international clients or work in a tourist area. Start with the language of your region; you can add others later if you find it brings more clients.

How customers search for beauty services in Belgium

People in Belgium use the Websta marketplace to find beauty specialists by typing in the service they need and their town or postcode. The marketplace shows providers nearby sorted by relevance and location. For example, someone looking for a manicure in Antwerp will see all available nail specialists in and around that city.

Your profile appears when someone searches for your service type and location. Make sure your profile clearly states which town you work in and what services you offer - this is what people search for. A complete profile with photos and a description of your services ranks better in local search results than a bare profile.

Legal and tax requirements for independent beauty specialists

In Belgium, if you work as an independent beauty specialist (sole trader), you must register with the local authorities. The exact requirements depend on whether you work from home, from a salon, or travel to clients. Before you start, check with your local commune office or the Belgian tax authority (SPF Finances) about registration, tax obligations, and insurance.

You will need to register as self-employed and file tax returns. Belgium requires you to keep business records and pay income tax and social security contributions. If you work from premises other than your home, you may need health and safety certification or a license depending on your service - for example, working with chemicals or providing treatments to skin may have specific rules. Check with your local authority or a professional body in your field to confirm what applies to you.

Working as an independent means you are responsible for your own insurance. Consider professional liability insurance if you offer services like massage or skin treatments. Your local chamber of commerce or a professional association for beauty specialists can advise on what is common practice in your region.

Payment and how it reaches your bank account

When a customer books through your Websta profile and pays by card, the payment is processed through Stripe. The money goes directly to your own bank account - you set your own prices for each service, and you receive the full amount you charge (minus any payment processing fees). This means you control your pricing and the payment process is straightforward.

What to do in your first hour

Start by writing a clear description of what you do. Mention your main services - for example, 'hairdressing and colour', 'beauty treatments including facials and waxing', or 'nail care and extensions'. Say whether you work from home, a salon, or travel to clients. Keep it factual and specific.

Add at least one photo. This can be a professional photo of yourself, your workspace, or your services. A blank profile with no photo gets less attention.

List your main services as separate items. Include roughly how long each takes if you know it, so customers can plan their time.

Add your location - the town or area in Belgium where you work. This is how people find you.

Choose your language and publish. You can add more details and photos later, but these basics will get you visible to customers searching for your services in your area.