Beauty specialist profile page: how to set up in Bulgaria

What your Websta profile page should contain

Your profile is a business card and storefront combined. Start with a clear photo of yourself - this matters in beauty services because clients want to know who they are booking with. Add 5-10 photos of your work if you have them: finished nails, hair, skin treatments, makeup looks. These show what you can do better than any description.

List your services separately. Instead of writing 'hair and beauty', break it down: hair cutting, colouring, styling, manicure, pedicure, facial treatments, or whatever you offer. Each service needs a short description - two or three sentences saying what it includes and how long it takes. Clients scroll fast, so be direct.

Set your prices for each service. You control the prices entirely. Websta is not a platform where you bid low to win work - you post what you charge, and customers either book or contact you with a quote request.

Add your location. Many beauty specialists work from home, a salon, or travel to clients. State clearly where you work from. If you travel to clients in your town or region, say that too.

A contact form lets people message you directly. Online booking lets them reserve a time slot if you want to offer that. Both are optional, but both help: some customers prefer to call, others want to book at 11 p.m. without speaking to anyone. Quote requests work well if your prices vary - for example, hair colour costs depend on length and current colour.

• A clear photo of yourself
• Photos of your work (5-10 examples)
• Services listed one by one with descriptions
• Your prices
• Your location and service area
• Contact form and/or online booking

Which languages to use

Publish in Bulgarian. Most customers in Bulgaria search in Bulgarian, and your profile will appear in local search results. If you have international clients - expats in Sofia, Plovdiv or other cities - you can add an English version of your services and key information, but Bulgarian is the priority.

Keep text simple and short. Avoid jargon unless your clients use it. 'Eyelash extension' is clearer than a technical description; 'gel manicure' is better than abbreviations.

How people in Bulgaria search for beauty services

On Websta's marketplace, people search by service type and location. They type 'hairdresser', 'manicure', 'makeup', or specific treatments, then filter by town or neighbourhood. This means your profile appears in results when someone searches for your service in your area.

A customer might search 'beauty specialist Sofia' or 'nail technician Plovdiv' and see a list of providers. They scroll through photos and prices, read reviews if there are any, and either book directly or send you a message asking questions.

People also post tasks on the marketplace - 'I need a hairdresser for a wedding in Varna on Saturday' - and providers make offers. You can respond to tasks that match your service and location.

What to sort out as an independent provider

Before you set up your Websta profile, check the legal and tax requirements in Bulgaria. You need to be registered as a self-employed person or a small business. Contact your local tax office or a business advisor to confirm the rules for your type of work - whether you need a licence, insurance, or specific training certificates.

If you work from home, confirm with your landlord or homeowners association that clients visiting is permitted. Some residential buildings have restrictions.

If you handle payments through Websta using Stripe, your customers pay by card and the money goes to your own bank account. You set the prices and keep what you charge, minus Websta's fee if there is one - check the current terms on the platform. You are responsible for declaring this income to the tax office.

Keep records of who you see, what you do, and when. This matters for your own planning and for tax purposes.

If you use chemicals - hair dyes, nail products, skin treatments - store them safely and follow the safety data sheets. If a customer has an allergic reaction or injury, you need to know what was applied and when.

What to write in your first hour

Start with your name and a one-line description: 'Hairdresser offering cuts, colour and styling' or 'Nail technician - manicure, pedicure, extensions'. Then add your location: 'Based in Sofia, travelling to clients in Sofia and nearby' or 'Home salon in Plovdiv centre'.

List three to five of your main services. Write what each one includes and roughly how long it takes. Example: 'Hair cutting and styling - 45 minutes - I work with all hair types and face shapes'.

Add one or two photos if you have them - a photo of your hands at work, a finished look, or a corner of your workspace. A photo of yourself is even better because beauty services are personal.

Write a sentence or two about yourself: how long you have been doing this, any training or qualifications, or what you enjoy about the work. Customers want to know you have experience. Example: '8 years of experience in hair colour and styling. I trained in Sofia and work with natural and permanent colour.'

Set your opening hours and add a phone number or email. People need to know when they can reach you. Even if you offer online booking, a contact method is important.

Growing your profile over time

After your first hour, add more photos as you do work. Each new photo of a finished service adds proof that you can do what you say. Ask clients if you can photograph their hair, nails or makeup - most are happy to say yes.

Add more services as you think of them. If you offer treatments you did not list at first - threading, tinting, treatments for specific problems - add them. You can edit your profile anytime.

Watch which searches bring customers to you and make sure your profile answers those searches. If lots of people search 'bridal makeup' but you did not mention it, add a line about it if you offer it.

Getting paid

If a customer pays through Websta using a card, the payment goes to your Stripe account, which is linked to your bank account. The money lands in your bank, usually within a few days. You are responsible for paying tax on this income - keep records and declare it. If a customer pays you cash or transfers money directly, that is between you and them, but you still need to declare the income.