Beauty specialist profile on Websta: what to include

What a Websta profile page contains

Your Websta profile works as a simple website. It shows your name or business name, location, services, photos of your work, contact details, and a way for clients to book or ask for a quote. You own the profile, set your own prices, and handle payments through Stripe to your own bank account.

The profile has space for a short description - a few sentences about who you are and what you do. This is not the place for lengthy text, but it helps clients understand your approach and speciality. You can add a profile photo and photos of your work, which matter more than words in beauty services.

Sections to include on your profile

Start with the basics: your name, a clear job title (for example, 'hairdresser', 'nail specialist', 'massage therapist'), and your town. Add a short bio - two or three sentences about your experience and what you focus on. Keep it honest. If you have worked in this field for ten years, say so. If you specialize in a particular technique or type of client, mention it.

• Services - list what you offer with a brief description of each. If you do haircuts, perms, colour, and styling, list them. Include any variations, like services for men, women or children, if that matters. Do not list services you do not actually provide.
• Photos - add images of your work. These are more important than text in beauty services. Include photos that show the finished result, and if possible, photos of your workspace or you at work. Clients in Czechia will look at photos first.
• Contact form - this lets clients message you with questions or requests before booking.
• Online booking or quote request - let clients book a time slot if you work by appointment, or ask for a quote if prices vary. You set how this works.

What languages to publish in

Publish your profile in Czech. Most of your clients will search and read in Czech. If you speak English or another language, you can add that information in your description - for example, 'English and Russian spoken' - but your main profile should be in Czech so local clients can find and understand it.

How people in Czechia search for beauty specialists

In Czechia, people find beauty specialists through local search, word of mouth, and online. Websta has a marketplace where people nearby search by service and location. Someone looking for a hairdresser in Brno or Prague, for example, can search Websta and find profiles in that town. Many clients also search on Google for 'kadeřnice Brno' (hairdresser Brno) or similar - so a Websta profile with your location helps with this too.

Photos and reviews matter. Clients want to see what your work looks like before they contact you. A profile with good photos and clear information about what you do will get more interest than an empty one.

What to check as an independent provider in Czechia

Czechia requires businesses to register and follow certain rules. The details depend on how you work - whether you are self-employed (svobodný podnikatel) with a trade license, or registered another way. Responsibilities include tax registration, social and health insurance contributions, and record-keeping. These rules change, so check with your local trade office or a business advisor before you start or if you are not sure of your status.

If you work from home, check your local rules - some towns have restrictions on home-based services. If you rent a space or work in a salon, make sure your agreement covers the services you offer. Keep records of your income and expenses for tax purposes.

What to write and add in the first hour

You do not need to perfect everything at once. In your first hour, add the essentials so clients can find and understand what you offer. Start with your name, the town where you work, and a clear title - for example, 'Hairdresser in Prague', 'Nail specialist in Brno', or 'Massage therapist in Ostrava'. Add three to five sentences about who you are and what you do. Then add at least three to five photos of your work. These do not have to be professional photos, but they should show the results clearly.

Set up your contact form and decide if you want to use online booking or ask for quote requests. Write a few sentences about how clients should contact you or what to expect. You can add more later - more photos, more detailed service descriptions, testimonials from clients - but start with these basics so you are visible and people can reach you.

After your profile is live

Once your profile is on Websta, people in your area can find it through the marketplace. Reply to client messages quickly - this matters for your reputation. Add new photos of your work regularly so your profile stays fresh. Update your services if you add new ones or change what you offer.

Websta handles payments through Stripe, so money from clients goes to your own bank account. You keep full control of your prices and how you work. The profile is yours to manage and update whenever you need to.