How to build your builder profile on Websta in Denmark

What goes on your profile page

Your Websta profile is your own webpage. It should show what you do, where you work, and how customers can reach you or book your time. Unlike a generic listing, you control the content and the look.

Start with a clear description of your services. If you do kitchen renovation, roofing, carpentry, bathroom work, or general renovation, say so. Customers in Denmark search by service type and location together, so be specific about both. Add the towns or regions where you work.

Include photos of completed work. Builders and renovators benefit more than most trades from showing real examples. Take photos that show the finished result clearly - a completed kitchen, a new roof, painted walls, installed flooring. Customers will want to see what they might expect from working with you.

Add a price list if you work to fixed rates for standard jobs - a simple bathroom tile job, a kitchen cabinet install, or similar. If you quote per project, you can skip fixed pricing and ask customers to request a quote instead. Websta lets you offer both: some services with set prices and others with quote requests.

Set up online booking for services that work well that way - a site visit, a consultation, or a specific job if you know the scope. For complex projects, use the quote request option instead. You control which services allow direct booking and which ask customers to describe their job first.

Languages for your profile

Write your profile in Danish. Most customers searching on Websta in Denmark will search and read in Danish. If you speak English and want to reach expat customers or second-home owners from other countries, add an English version of your key sections. Keep the Danish text as your main version.

How customers search for builders in Denmark

On Websta, customers find builders and renovators in two ways. They can search by service type and location - for example, 'kitchen renovation in Aarhus' or 'roof repair in Copenhagen'. They can also post a task that describes their project, and builders nearby can make offers. Both methods work, so your profile needs to be complete so you show up in searches and are easy to contact when someone posts a job.

Customers often search by town or region. They want someone local who understands the local building codes and can visit the site. Make sure your profile clearly states which towns and regions you cover. If you work across multiple regions or the whole country, say that.

What to check with local authorities

Before you take bookings as a builder, check what rules apply to you. The requirements depend on what work you do - some jobs need a license or formal qualifications, others do not. Danish building regulations apply to all work, so make sure you know what inspections or permits your jobs require. Your local municipality can tell you what they expect for the type of work you do.

If you are registered as a sole trader with a CVR number, you have the right to operate. Make sure your tax and VAT reporting are in order with the Danish Tax Agency. If you employ anyone, employment rules apply. Again, your local authority or a business advisor can confirm the details for your situation.

Websta does not handle licensing or qualifications - that is your responsibility. If your work requires a trade license or formal training certificate, you provide that to customers if they ask.

What to write in your first hour

When you create your profile, start with the essentials and build from there. You do not need everything perfect on day one.

Write a short description of what you do. One or two sentences is enough to start: 'Renovation and carpentry work, kitchens and bathrooms' or 'General building work, maintenance and repairs'. Include the towns or regions you cover.

Add three to five photos of finished work if you have them. Even one good photo is better than none.

List the main services you offer - kitchen work, bathroom renovation, painting, roofing, or whatever applies to you. You can add more detail later.

Add a phone number and email address. Customers need a way to reach you.

If you take card payments, set up Stripe so customers can pay online. Websta handles the connection - payments go straight to your bank account.

That is enough to launch. You can add a full price list, more photos, and more detail to your services once you have the basics live.

Booking and quote requests

Decide which of your services work best with direct online booking and which should use quote requests. A site visit or initial consultation can often be booked directly - the customer picks a time, pays a deposit or full fee, and you confirm. A full renovation project almost always works better as a quote request - the customer describes the scope, you review it, and you send back a quote.

Websta lets you set this up per service. Some builders use booking for small jobs and quotes for larger ones. Others prefer quotes for everything so they can assess each job before committing.

Working across Denmark

Denmark is small and travel times are reasonable, so many builders and renovators work across multiple regions or even the whole country. On Websta, you can say exactly which areas you cover - by town, region, or nationwide. Customers search by location, so if you cover Copenhagen, Aarhus, and Odense, make that clear. If you work only in one region, state that instead.

Your profile page becomes searchable across Denmark on the Websta marketplace at /marketplace/construction. Customers looking for builders in any part of the country may find you if your service and area match what they search for.