Updated September 28, 2026
What a Websta profile should include
Treat the profile as a one-page site with clear sections a customer expects. At top put your business name (or your legal sole trader name if applicable), town, main trade - car mechanic - and a short one-line description of what you do.
Include contact details that customers use right away: phone number, local address or service area, and an email. If you have opening hours, add them. If your profile was created from a public register, it may already show the registered trade and town and carry a claim or remove notice.
- Business name and town
- One-line service summary
- Phone and email
- Service area or workshop address
- Opening hours
Photos that matter for a car mechanic
Use photos that show the workshop, tools, a service bay, a clean car lift, and before-and-after shots of standard repairs. People choose mechanics based on perceived competence and cleanliness more than on logos. A clear exterior shot of the workshop helps local customers recognise your place.
Keep photos real and recent. Avoid heavy edits. Each photo file name may help search, so use descriptive names like oil-change-bay.jpg or brake-replacement-before.jpg if the upload tool allows.
- Workshop exterior
- Work bays and lifts
- Tools and diagnostic equipment
- Before-and-after repair examples
- Staff at work (with consent)
Services and how to list them
List specific services customers search for: diagnostics, oil change, brake pads, timing belt, suspension, tyre fitting, exhaust repair, MOT preparation if relevant. Use short service names and one-line notes on what each service includes.
If you offer mobile service or pickup, state that clearly. Don’t invent packages or prices you don’t intend to provide; instead indicate how customers can request a quote or inspection.
- Short service title
- One-line description of what’s included
- Whether parts are supplied or customer provides them
- Mobile service or workshop-only
- How to request a quote
Booking and quote requests
Decide whether you want to accept online bookings or just quote requests. If you use Websta’s booking feature, list the types of jobs that can be booked and typical lead times. If not, provide a clear call-to-action to call or request a quote via the contact form.
For quote requests ask for vehicle make, model, year, and brief description of the problem. That information lets you reply with a realistic estimate or next steps quickly.
- Offer online booking or contact form for quotes
- Request vehicle make, model and year for quotes
- State typical response time for enquiries
- Specify booking lead time for common jobs
Languages and customer communication
List the languages you and your staff use for customer contact. In Estonia that may include Estonian and Russian if applicable. Provide the primary language for written messages and whether you can handle messages in other languages by phone.
Keep pre-written replies ready for common enquiries - a short confirmation template for bookings, a standard quote-request acknowledgement, and a follow-up checklist for completed jobs.
- List spoken and written languages
- Set expectations for response language
- Use short message templates for replies
How people find your profile
Profiles appear in the local marketplace and in search when people look for services in a place. Websta’s marketplace path for auto is /marketplace/auto. Customers search by service and town, so include town names and common local search terms in your service labels and description.
Local relevance matters more than long text. Use the exact town name used in local searches and add nearby neighbourhoods if you serve them. If your profile originated from a public business register it will show the registered trade and town and carry a claim or remove option.
- Include town and nearby areas in description
- Use common service terms customers type
- Keep the first lines of your description clear and local
What to write in the first hour
In the first hour focus on these essentials: fill in the business name and town, add one clear sentence of what you do, upload 3 to 6 good photos (exterior and a work bay), list your top 5 services with one-line descriptions, and enter phone and opening hours. This makes the profile immediately useful to callers.
Also write two short templates: a booking confirmation and a quote-request reply that asks for make, model and year. If the page was created from a public register, check the claim notice and follow the claim or remove instructions if necessary.
- Name, town, one-line summary
- Phone, email, opening hours
- Upload 3-6 clear photos
- List top 5 services with brief notes
- Prepare two short reply templates
Frequently asked questions
- How do I claim a register-built profile?
- If the profile was created from a public business register it will show a claim or remove notice. Use the claim option on the page to start verification and control. Follow the instructions shown on the profile to complete the claim process.
- Can I accept online bookings through Websta?
- Websta supports online booking where enabled. Decide which job types you want to accept online and list lead times. If you prefer quotes first, use the contact form for quote requests instead.
- What photos should I upload first?
- Start with a clear exterior workshop photo, a picture of a work bay or lift, and one before-and-after repair shot. Real, recent photos build trust for local customers.
- How do customers find my profile in the marketplace?
- Customers search by service and town. Include exact town names and common service terms in your description and service titles. The marketplace auto path is /marketplace/auto for car mechanics listings.
- What should I ask for in a quote request?
- Ask for vehicle make, model and year, a short description of the problem, and a contact phone number. That information lets you give a quicker, more accurate reply.
About the numbers
Counts in this guide were read from the Websta catalogue when the text was written and are refreshed above from the live catalogue. Part of the catalogue was built from the public business register and is marked as such on each profile.
Related guides
- Where to find car mechanics in Estonia and how to check them
- How to find and choose a car mechanic in Võru: a practical guide
- How to find a reliable car mechanic in Tartu - practical guide
- How to choose a car mechanic in Narva: practical local guide
- How to find and choose car mechanics in Pärnu - practical tips
- Complete guide to finding and choosing a car mechanic in Sillamäe