Chef and caterer profile page in Denmark: what to set up

Profile sections and content for chefs and caterers

Your Websta profile should contain several sections that let potential clients understand what you offer and how to work with you. Start with a clear description of your catering business - what type of events you handle, your approach to food, and the scale you work at. This might cover private dinners, corporate events, weddings, small gatherings or large celebrations.

Photos matter more than text for this trade. Include images of completed dishes and served events. Show plated food, table setups, and work in progress if relevant. Danish clients want to see the standard and style of what you deliver. Aim for at least five to ten photos of your best work.

Create a services section that lists the types of catering you offer - for example, menu consultation, full-service catering, drop-off catering, tasting menus, or themed events. Add a section for your expertise or specialties, whether that is Nordic cuisine, dietary accommodations, specific cuisines, or event sizes you prefer.

Include a contact form so people can reach you directly with questions. Websta profiles also support booking or quote request functions, which let customers submit their event details and date, and you respond with availability and pricing. This is more practical than email alone for catering, because clients need to give you information about guest count, date, dietary needs and budget.

Language and audience

Publish your profile in Danish and English. Most of your clients will be Danish speakers in Denmark, but English is useful for international clients, corporate events with mixed teams, and tourists. You can write your main description in Danish and add an English version of key sections.

How customers in Denmark find catering services

People search for catering in Denmark by service and location. On Websta, the marketplace for food services shows providers by service category and town or region. A customer might search 'caterer Copenhagen', 'private chef Aarhus', or 'catering services Odense'. They can also browse all chefs and caterers across Denmark and filter by what they need.

Customers often search when they have a specific event coming up - a wedding, company dinner, or family celebration. They may search via Google as well as Websta, so your Websta profile should be complete and include the information they are looking for: the types of events you handle, your general availability or booking window, and how to contact you.

What to sort out before you take bookings

As an independent chef or caterer in Denmark, you need a Danish business registration (CVR number) and a bank account set up for invoicing and payments. Websta pays out earnings to your bank account via Stripe, so you will need a Danish bank account that can receive payments.

Check with the Danish Veterinary and Food Administration (Fødevarestyrelsen) about food hygiene rules for catering. If you prepare food outside a registered kitchen, you may need approval or a permit. Requirements depend on the scale of your work and where you prepare food - this varies by region, so contact your local environmental health authority or municipality for the specific rules that apply to you.

You will need liability insurance for catering work. Most Danish caterers carry business insurance that covers food-related liability. Check what your provider covers and whether it extends to events at clients' locations.

If you work with staff or assistants, make sure you understand your obligations as an employer or contractor. If you work alone, you can operate as a sole trader once you have your CVR number.

Payment and pricing

Set your own prices on Websta. You can charge per person, per event, per hour, or however suits your business. When a customer books you through Websta or pays via a quote you send, the payment goes through Stripe to your bank account. You handle invoicing and any terms - Websta provides the platform, not accounting or invoicing software.

What to write in your first hour

Start by writing a short description of your catering style and what you specialize in - two or three sentences. Then list five to eight specific services: for example, 'Wedding catering for 20-100 guests', 'Corporate lunch and dinner events', 'Private chef services', 'Menu planning consultation', 'Dietary accommodation - vegan, gluten-free, allergies'. Be specific about what you actually do, not general buzzwords.

Add at least three photos of your food and past events. If you don't have client photos yet, use clear images of dishes you have prepared. Include a contact section with your email and phone number, and set up a quote request form or booking form so customers can tell you their event date, guest count, and what they are looking for.

Write a few lines about yourself - your background, training, or the approach you take to food. Danish clients often want to know who they are hiring. Keep it honest and direct. Mention if you have experience with specific events, cuisines, or client types - weddings, corporate, large groups, small private dinners.

Claiming or updating an existing profile

If a profile for your catering business already exists on Websta, you can claim it and add your information, photos, and contact details. If the profile is incorrect or not yours, you can request its removal. Contact Websta support to claim or manage your profile.