Updated October 21, 2026
What your Websta profile should include
Your profile page is where families will get their first impression of you. Start with a clear photo of yourself - a simple, well-lit headshot works best. Then add a short description of who you are: your experience with children, any qualifications you hold, and the age groups you work with (infants, toddlers, preschool, school-age, or mixed). Families want to know this straight away.
Add a section for the services you offer. Common ones for childminders in Bulgaria include daily childcare during working hours, after-school care, occasional or part-time minding, and sometimes activities like learning basic English or outdoor play. Write each service as a separate item so people can see exactly what you do.
Photos matter. Include pictures of your space - a bright, safe-looking room or outdoor area where children play. You can also add photos of toys, books, or craft materials. Do not photograph children without permission from their parents. Families browsing the marketplace want to see that your space is real and suitable.
Add your location - the town or district in Bulgaria where you work. People search by place, so this helps families find you. If you work across more than one area, list all of them.
Languages to publish in
Publish your profile in Bulgarian first. Most families searching for childcare in Bulgaria will do so in Bulgarian. If you speak English, Russian, or another language well, add that too - some families in Bulgaria, especially expat families or those who work in international companies, search in English or their home language. You can write your core profile in Bulgarian and add a few key details in English if you want to attract that group.
Websta lets you set up your profile in multiple languages. Start with Bulgarian, then add others if it fits your target families. Do not publish in a language you are not confident in - mistakes can put people off.
How families search for childminders in Bulgaria
Families in Bulgaria use online search when they need childcare quickly or want to compare options. They search by location (their town or neighbourhood) and by type of care - full-time, part-time, or emergency backup. Some search by specific needs: English-speaking minder, Montessori experience, or care for a child with allergies.
Websta has a marketplace where families post tasks or browse profiles by service and place. Your profile appears in search results when someone looks for 'childminder' or 'childcare' in your area. Being findable means having a complete profile with a clear location, your services listed, and a way for people to contact you or request a quote.
Booking and contact options on your profile
Your Websta profile can include a contact form, a booking calendar, or both. A contact form lets families send you a message to ask questions or request a quote for their specific situation. A booking calendar (if you want to offer it) lets them see your available times and book directly.
Many childminders in Bulgaria use the contact form route: families write to say when they need care, how many hours, and what age child, and you reply with your terms. This gives you control and lets you have a quick conversation before they book. If you prefer, you can set up online booking so families choose their dates and times from your calendar. Test whichever method you pick so it works smoothly.
What you need to sort out with local authorities
Before you list yourself as a childminder, check the rules in your region. Bulgaria has rules about home-based childcare, but they vary by local authority. Some areas require you to register or obtain a permit; others have minimum space or safety standards. Contact your local municipality or social services office to ask what applies to you. They can tell you if you need any qualifications, certificates, or checks.
You should also check if you need public liability insurance and what documents families will expect to see (such as a record of your qualifications or a health certificate). Having these sorted before you advertise means you can answer families' questions quickly and build trust.
If you are self-employed or running a sole proprietorship, make sure your tax registration is in order. Talk to your accountant or local tax office if you are unsure. Websta will pay you through Stripe to your own bank account, so having your finances set up properly from the start matters.
What to write in your first hour
Start small. You do not need a perfect profile on day one. Open your profile, add your photo, and write a short paragraph about yourself: how long you have worked with children, what ages you prefer, and one thing families often ask you. Something like: 'I have cared for children aged 2-5 for eight years in my home in [town]. I speak Bulgarian and basic English. I offer full-time and part-time care, with home-cooked meals and outdoor play every day.'
Then list three to five services you actually offer. Be honest about what you do - do not add things you do not really do or cannot commit to. Add your town and contact information. Take a photo of your space (good natural light helps) and upload it. This takes an hour and gives you a working profile.
After that, you can refine: add more photos, write more detail about your approach to childcare, set up your booking preferences, and add any other languages. Build it up as you have time.
Payment and how Websta works
When a family books or pays through your Websta profile, the payment goes to your own bank account via Stripe. You set your own prices for each service. Websta connects you to families in Bulgaria searching for childcare on the marketplace - the idea is that you own the relationship and handle the care yourself. Websta is a platform where you have a web presence and families can find you; it is not an agency that places children with you.
Frequently asked questions
- Do I need to be registered as self-employed to use Websta in Bulgaria?
- Check with your local municipality or tax office. Bulgaria has rules about home-based childcare and self-employment, and they may differ by region. You should have your tax status and any required permits sorted before you advertise, so you can give families a straight answer about your setup.
- What photos should I upload to my childminder profile?
- A clear headshot of yourself, photos of your childcare space (room or garden), and pictures of toys or materials you use. Do not photograph children without their parents' written permission. Families want to see that your space is safe and real.
- Can I use Websta if I only speak Bulgarian?
- Yes. Publish your profile in Bulgarian and families who search in Bulgarian will find you. If you want to reach expat families or others who search in English, you can add an English version, but Bulgarian alone is fine.
- How do payments work if a family books through Websta?
- Payments go through Stripe to your own bank account. You set your own prices for each service. Websta is a platform for your profile and marketing; you handle the childcare and the relationship with the family.
- What if I want families to ask questions before they book?
- You can set up a contact form on your profile so families can send you a message with their needs. You reply, discuss the details, and then they can book or you can arrange care directly. This gives you control and a chance to check that you are a good fit for each family.
About the numbers
Counts in this guide were read from the Websta catalogue when the text was written and are refreshed above from the live catalogue. Part of the catalogue was built from the public business register and is marked as such on each profile.