How to build a Websta profile as a cleaner in Belgium

What goes on your cleaner profile

Your Websta profile is a page that acts as your web presence. For a cleaner in Belgium, certain sections and details matter most. Start with a short description of who you are and what you offer - for example, residential cleaning, office cleaning, or both. Keep this straightforward: mention the areas you cover (by town or region), the types of properties you clean, and anything that sets your work apart, such as eco-friendly products or experience with particular surfaces.

Photos are essential. Include photos of cleaned spaces - kitchens, bathrooms, living rooms - that show your standard of work. Avoid generic stock images. Customers want to see real before-and-after results or at least the quality of work they can expect.

List your services as separate items. Examples include general house cleaning, spring cleaning, window cleaning, carpet cleaning, move-out cleaning, or office cleaning. For each service, write a brief description so customers understand what is included.

Set up a way for customers to contact you. Websta offers both a contact form and online booking. Many cleaners use booking for regular appointments (weekly or fortnightly cleaning) and quote requests for one-off jobs or larger projects. Decide which suits your work style.

Languages to use on your profile

Belgium has three official languages: Dutch (spoken in Flanders, the northern region), French (spoken in Wallonia, the southern region), and German (in a small eastern area). If you work across Belgium or in a region with speakers of more than one language, consider publishing your profile in two languages. If you work only in Flanders, Dutch is sufficient. If you work only in Wallonia, French is sufficient.

Websta lets you publish your profile in multiple languages, so you can reach customers who prefer to read in their own language. Even a simple translation of your main services and a greeting in a second language helps. If you do not speak both languages fluently, a translation tool or a bilingual friend can help, but check the result for clarity.

How customers in Belgium search for cleaners

On Websta, people search by service category and location. A customer in Liège looking for a cleaner will search for 'cleaning' in Liège. Someone in Bruges will search in Bruges. The marketplace shows cleaners nearby and lets people post a task - for example, 'I need my kitchen and bathroom cleaned on Saturday morning' - so cleaners can make offers.

Most searches are local. Make sure your profile clearly states which towns or areas you serve. If you cover a whole region or multiple towns, say so. Customers often search on their phone at short notice, so a clear profile with a simple booking or quote-request form speeds up the process.

Being self-employed as a cleaner in Belgium

If you are self-employed (zelfstandige in Dutch, indépendant in French), you need to register with the relevant authority. In Belgium, this typically means registering with your regional economic chamber or municipality. The exact steps and requirements differ slightly between Flanders, Wallonia, and the German-speaking region, so check with your local municipality or chamber of commerce.

You will need a business number and, if you employ anyone or reach a certain turnover, you may need to register for VAT. Keep records of your income and expenses for tax purposes. As a self-employed cleaner, you are also responsible for your own social contributions and liability insurance. Check what insurance is legally required or recommended in your region - for example, liability insurance in case you damage a client's property.

Payment through Websta happens via Stripe, a payment processor. Customers pay by card, and the money goes to your own bank account. You set your own prices for services.

What to write in your first hour

Start by writing a short paragraph about yourself and your cleaning service. Name the towns or regions where you work. Mention the main types of cleaning you do - for example, 'I clean homes and offices in Brussels and the surrounding area' or 'I offer residential and commercial cleaning in Antwerp.'

Next, list three to five services you offer with a one-line description for each. For example: General house cleaning - weekly or monthly, Spring cleaning - thorough deep clean, or End-of-tenancy cleaning - full property clean for moving out.

Add a phone number and email address. Write a few sentences about why someone should choose you - this might be reliability, attention to detail, years of experience, or a particular skill such as handling delicate surfaces. Keep it honest and specific rather than generic.

Upload one or two photos if you have them - a cleaned bathroom or kitchen is ideal. If you do not have photos yet, you can add them later. Finally, decide whether to offer online booking for regular jobs or a quote request form for custom work, and set that up.

Getting customers on Websta

Your Websta profile appears in marketplace searches by location and service. Customers in Belgium can browse cleaners nearby or post a task and wait for offers. To be found, your profile must have your correct town or region, a clear description of services, and honest information. Regular updates - such as adding new photos or updating your availability - help keep your profile active.

You can also share your Websta profile link with friends, family, or on your own social media if you have it. The more details you add - services, photos, hours, areas served - the more professional your profile looks and the more likely customers will choose you.