How to build a cleaning business profile in Croatia

What to include in your profile page

Your Websta profile page is a simple website for your cleaning business. It replaces the need to build a website yourself and gives you a place to show what you do, where you work, and how people can contact you or book a slot.

Start with the core sections: a profile photo (a clean headshot or professional picture works), your location or service area in Croatia, the types of cleaning you offer, and a description of what you do. Write clearly about whether you clean homes, offices, short-term rentals, or a mix of these. Mention any detail that matters to customers - for example, whether you bring your own equipment or use what is already there, what cleaning products you use, whether you work solo or with a team, or what languages you speak.

Add photos of your work. These can be before-and-after shots of spaces you have cleaned, your equipment, or you at work. Photos prove your standard and let potential clients see what they would get. Avoid photos of identifiable people without permission.

Set up your services list with clear names. Instead of just 'cleaning', list what you actually offer: apartment cleaning, office cleaning, end-of-lease cleaning, deep cleaning, regular maintenance cleaning, window cleaning, or carpet cleaning. This helps both the search and your booking form.

Include a contact form or booking form. On Websta you can take booking requests or quote requests through the platform. Decide which fits your work: if you charge by time or by the job and need to see the space first, a quote request makes sense. If you have standard services with set prices, online booking may work better.

Languages to use

Publish your profile in Croatian and English. Most people who search on Websta in Croatia will use Croatian, but Croatia attracts expat workers and tourists who look for services in English. Publishing in both languages lets you reach both groups. If you speak other languages that are common in your town or region - such as German or Italian - add a note about this in your profile description so clients know they can contact you in that language.

Keep the text simple and direct. Avoid jargon. Write as if you are explaining your service to a neighbour.

How people in Croatia search for cleaners

On Websta, people search for cleaners by service type and location. They browse the marketplace by choosing a service (such as 'cleaning') and their town or region. This means your profile needs a real address or service area so it appears in the right search results.

Some customers post a task on the marketplace instead - for example, 'I need my apartment cleaned this weekend' - and providers can make offers on it. Your profile also shows up in these task searches if your location and service match. To get work both ways, make sure your profile is complete with photos and a description, so customers who find you can see what you offer and decide to contact you.

Working as a self-employed cleaner in Croatia

In Croatia, you need to register as self-employed or set up a business entity to work legally. The basic option is to register as a sole trader (obrtnik) with the local craft chamber (obrtna komora). The process involves paperwork with your local craft chamber and tax registration. This is a real requirement, not optional. Check with your local craft chamber for the exact steps and any costs, as these can vary slightly by county.

You will need a tax number (OIB - Osobni identifikacijski broj) which you use on all invoices and business documents. If you already have one as a Croatian resident, you can use it for your business. Invoicing is required for all payments from customers.

For Websta payments, you can use Stripe to receive payments from customers into your bank account. Stripe handles card payments and pays out to your account. Set this up when you create your profile.

Insurance is worth checking with your local business adviser or insurance agent. Liability insurance for accidental damage is common in this trade, though it is not always mandatory for sole traders.

Keep records of your income and expenses for tax purposes. Croatia requires businesses to report income annually.

What to write in your first hour

When you set up your Websta profile, you do not need to be perfect from the start. Focus on these tasks in the first hour so you have something live that people can find and contact.

Write your profile name and location. Use your real name or business name, and enter your town or service area in Croatia.

Add a short description - two or three sentences about what you do. Example: 'I provide domestic and office cleaning across Zagreb. I use eco-friendly products and bring my own equipment. I work solo and am available for one-off or regular cleaning.' This takes five minutes and gives people the basics.

List your main services. Name three to five types of work you do most often. You can add more later.

Upload one or two photos if you have them ready - a profile photo of yourself and one photo of a cleaned space or your equipment.

Set up contact or booking. Choose whether you want customers to book directly or request a quote. Write a short message for your form - for example, 'Let me know the size of the space, what you need cleaned, and your preferred dates. I will confirm availability and pricing.'

Decide if you want to accept Stripe payments through the platform, and set up your bank details. This is how customers pay you and how you get paid out.

Your profile is now searchable on Websta and people nearby can see you and get in touch.

Building your profile over time

After your first week, add more detail. Write longer descriptions of each service. Explain what is included in 'deep cleaning' or 'regular maintenance', what the difference is, and what it costs if you have fixed prices. This helps customers choose.

Add more photos as you take them. Before-and-after photos are powerful. Regular photos of your work build trust.

Read any messages or booking requests you receive and reply promptly. Response time matters to customers. If someone sends a quote request, reply within a day if possible.

Over time, ask customers for permission to photograph their spaces (without faces or personal items visible). These become your best marketing material.