How to set up a Websta profile as a cleaner in Denmark

What your profile page should show

Your Websta profile is where customers first meet your work. It functions as your own website, built into the Websta platform, so you do not need to make a separate website. The page should include a clear description of what you do - whether you offer regular house cleaning, end-of-tenancy cleaning, office cleaning, or window cleaning - so people know immediately if you match what they need.

Add 2 to 4 photos that show your work. These might be before-and-after images of a cleaned room, your equipment, or a photo of yourself. Photos make a profile feel real and trustworthy. You can upload them as you take them, so your profile can grow over time.

List the services you offer and the areas you cover. If you work in multiple towns or regions across Denmark, say which ones. Customers search by location, so being clear about where you travel saves time for both of you. You can also add contact information so people can reach you by phone or email if they prefer.

Booking and quote requests

Websta lets customers choose how they want to work with you. You can set up online booking if you offer a regular service at a set price - for example, a two-hour weekly clean or a one-time office clean. Customers see available times and book directly.

For work that varies - such as end-of-tenancy cleaning where the scope differs for each job - you can accept quote requests instead. Customers describe the job, and you reply with a price. Both methods sit on your profile page, so customers know what to expect.

Language on your profile

Publish your profile in Danish. Most customers in Denmark search in Danish, and a profile in Danish will reach more people. If you are fluent in English or another language spoken by people in Denmark - such as Polish or Lithuanian, languages spoken by many migrants - you can add that too, but Danish is essential.

Keep text simple and clear. Write short sentences about what you do and what customers can expect. Avoid slang or words that are hard to understand.

How people in Denmark search for cleaners

In Denmark, people searching for a cleaner typically use Google or the Websta marketplace. Websta lets them filter by location and service type - so someone in Aarhus can search for house cleaners in their area, and your profile will appear if you cover that region. You can also post a task on Websta and providers make offers, but as a provider, you want to be searchable for customers who already know they need a cleaner.

Local word-of-mouth is also strong in Denmark. If one customer is happy with your work, they may recommend you to friends or family. A profile with photos and clear information makes that easier - the person they recommend can find you online and see what you do.

What to check as a self-employed cleaner

Working as a self-employed cleaner in Denmark means you are responsible for your own tax, insurance and business registration. Check with SKAT (the Danish Tax Agency) about your income reporting obligations and what deductions you can claim - for example, cleaning products and equipment. If you earn above a certain threshold, you may need to register for VAT.

You should also have liability insurance that covers damage or injury while you work in someone's home. Talk to an insurance broker or your bank about what cover you need. If you employ anyone to help you, you will have additional obligations - check with the Danish Working Environment Authority (Arbejdstilsynet) about rules for that.

Keep records of the jobs you do and the money you earn. This makes tax time simpler and helps you see which services or areas are most profitable. Many self-employed people in Denmark use accounting software to track this.

What to write in your first hour

Start by uploading a profile photo and writing 2 to 3 sentences about what you do. For example: 'I offer house cleaning and end-of-tenancy cleaning across the greater Copenhagen area' or 'Regular cleaning and office spaces, Aarhus and nearby towns.' Be honest about where you work.

Add your phone number or email so customers can contact you. Then list 3 to 5 of your main services - weekly cleaning, spring cleaning, move-out cleaning, carpet cleaning, or whatever you actually do. You do not need to describe each service in detail yet. Just make it clear what is on offer.

Upload one or two photos if you have them ready. If not, add them later as you take them. The profile does not need to be perfect on day one. What matters is that customers can find you and see what you do.

Next steps

Once your profile is live, check it weekly to see if you have messages or booking requests. Reply to customers as soon as you can - the faster you respond, the more likely they are to book you. If you offer quote requests, be clear about when you will give a price.

Over time, add more photos and refine your description based on what works. If certain services get more interest, you can emphasize those. Your profile is a working tool, not a static page. Keep it updated as your business grows.