Updated September 28, 2026
What to put on your profile
Treat the profile as a one-page brochure with clear sections a visitor expects: who you are, what you do, who you serve, how to contact you and how to book or request a quote. If your business is included from the public business register, the profile will show the registered trade and the town of the sole trader and carry a notice that the person can claim or remove the page.
Start with a short headline that says your role and a line about the type of clients you work with. Below the headline, add a one-paragraph summary of your main offering and one sentence about outcomes clients can expect.
- Headline - role and client type
- One-paragraph summary of services and outcomes
- Registered trade and town (if imported from the public register)
- Call to action - contact, booking or request
Photos and portfolio
Use photos that show you working, your workspace, or materials relevant to your consulting niche. Avoid stock images that look generic. For services that are primarily remote, include a clear headshot and a screenshot or diagram of your process.
Limit the gallery to three to eight images. Each image should have a short caption explaining what it shows and why it matters to a potential client.
- Headshot with neutral background
- 1-2 photos of your workspace or tools
- 1-2 portfolio images or diagrams with captions
Services and how to present them
List specific services as separate items rather than a long paragraph. For each service include a short description, typical client profile, and an indication of deliverables or meeting formats (workshop, audit, ongoing advice). Do not include prices unless you choose to; instead say whether you offer hourly, per-project, or retainer arrangements.
Use the service descriptions to match likely search terms - for example name the industry or problem you solve and common deliverables such as 'process review', 'strategy session', 'compliance audit' or 'leadership coaching'.
- Separate entries for each service
- Short description and deliverables
- Typical client profile and format (remote, on-site)
- Indicate how you prefer to be contacted for estimates
Contact, booking and quote requests
Add every way you accept inquiries: email, phone, contact form and any online booking or calendar link you use. If you use online booking, make the available appointment types match the services listed. If you prefer quote requests, provide a short form field asking for project scope, timeline and budget range.
State expected response time so prospects know when to expect an answer. If a profile was auto-generated from a register, keep the claim notice visible so you or an authorized person can take control of the page.
- Email and phone contact
- Contact form with project scope fields
- Optional online booking matched to service types
- Response time note
Languages and client information
List every language you can consult in and your working level for each. If you work across sectors, add a short list of industries or company sizes you serve. Mention any regulatory or certification constraints that matter to clients in Estonia or other markets you target.
Keep this section concise. One or two lines per language and one short list of sectors is enough for most consultancies.
- Languages - list and proficiency
- Sectors and client size
- Relevant certifications or special constraints
How people find you on Websta and search
Profiles appear in the Websta marketplace under their category path - for consultants the path is /marketplace/consulting. Visitors can filter by service and location. To improve visibility, use clear service names, the town you work in, and keywords clients will search for.
Search engines index Websta pages. Make your first sentence and service names include the most important keywords, and keep page text readable for humans as well as machines. The platform also includes some profiles created from public registers - these pages show basic legal details and a claim notice, so claiming your page lets you add richer content.
- Marketplace path: /marketplace/consulting
- Use clear service names and town name
- Claim register-based pages to expand content
First hour checklist
When you claim or create the page, focus on the items that reduce friction for a prospect. A clear headline, a 1-paragraph summary, three service entries, a headshot, and at least one contact method will make the page useful immediately.
Do these items in the first hour: write the headline and summary, add a headshot, list the top three services with one-line descriptions, enter contact details and set an expected response time. After the first hour, add photos, fuller service descriptions, languages and sector notes.
- Headline and one-paragraph summary
- Headshot and one workspace photo
- Top three services with one-line descriptions
- Contact details and response time
- Claim page if imported from a public register
Frequently asked questions
- How do I claim a profile that was created from the public register?
- If the page shows a notice that it was built from the public business register, follow the claim link or instructions on the profile to verify your ownership and add or change content.
- What should I write in the first hour after claiming the page?
- Write a clear headline, a one-paragraph summary, add a headshot, list your top three services with one-line descriptions, and enter at least one contact method and an expected response time.
- How do clients find me on Websta?
- Clients can find you through the marketplace category at /marketplace/consulting, by filtering for service and town, and via search engines that index your profile content.
- Should I include prices on my profile?
- You can include prices, but many consultants use price ranges or invite visitors to request a quote. Listing the billing model - hourly, per-project or retainer - helps set expectations without fixed prices.
- What languages should I list on my profile?
- List every language you can consult in and your working proficiency for each. Keep each entry short - language name and level - so clients can quickly see if you match their needs.
About the numbers
Counts in this guide were read from the Websta catalogue when the text was written and are refreshed above from the live catalogue. Part of the catalogue was built from the public business register and is marked as such on each profile.
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