Updated October 21, 2026
What sections your profile should have
Your profile page is a basic website. Start with a clear description of what you do - your field of consulting, the problems you solve, and the types of clients you work with. Keep it plain and specific. Say whether you work with small businesses, nonprofits, startups, or other sectors.
Add a services section that lists what you offer. Examples might be strategy consulting, HR consulting, financial consulting, marketing consulting, or process improvement. You decide the services and what to call them. For each service, write a short description of what it covers and what the client gets.
Include an about section with your background, qualifications, and experience. A paragraph or two is enough. Clients want to know who you are and why they should trust you.
Add contact details and a contact form so people can reach you. You can also set up a quote request form if you prefer clients to describe their need before you talk, rather than booking a fixed appointment time.
If you take bookings for specific consulting sessions or workshops, add an online booking calendar. If your work is custom and you need to discuss each project first, use a quote request form instead.
Photos and presentation
Add a professional photo of yourself. This is important for trust. A headshot or a photo of you in your work setting works well. Avoid group photos or pictures that don't show your face clearly.
If you run workshops, deliver training, or work at client sites, add photos that show your work in action. Consultants can also photograph their office or workspace if that's relevant. Photos of diplomas, certificates, or published work can add credibility.
Keep the overall look clean and simple. Websta profiles have a fixed layout, so focus on good text and clear images rather than trying to control design details.
Languages to publish in
Publish your profile in Danish if that is your main market. Many consultants in Denmark also add English to reach international clients or companies with English-speaking staff. If you work with specific language communities - German, Swedish, or other languages - add those too.
You can publish the same profile in multiple languages on Websta. Start with Danish and English, then add others if you have demand.
How people in Denmark search for consultants
People in Denmark search for consultants by type of service and location. On Websta's marketplace, they filter by service category - for example, 'business consulting' or 'HR consulting' - and then by town or region. They can also post a task describing their need and wait for consultants to make offers.
If you appear on Websta with a clear service description, relevant skills, and a good photo, you show up in those search results when someone near you looks for help in your field. This is how local clients find you.
Word of mouth and referrals remain important for consultants. Your Websta profile is a place to send interested people so they can see your background and services in one place.
Setting up as an independent consultant in Denmark
If you work as a sole trader (enkeltmandsvirksomhed), you must register with the Danish Business Authority (Erhvervsstyrelsen). Check their website for current requirements and registration steps.
You need a CVR number (Centrale Virksomheds Register) and a business bank account. The CVR is your business tax ID. A separate bank account keeps your personal and business finances clear.
VAT (moms) rules depend on your turnover. Check with the Danish Tax Authority (SKAT) about whether you need to register for VAT and how to handle it.
Liability insurance for consultants is common but not required by law. Check with an insurance broker whether it makes sense for your type of work.
Working from home is normal for consultants. You do not need special permission, but check your rental agreement if you rent your home.
Payment and bank details
Websta uses Stripe to handle card payments. When a client pays through your profile, the money goes to your own bank account - you set the payment details. You keep all revenue from your services; Websta takes a small transaction fee.
You can also use Websta's quote request form if you prefer clients to pay you directly outside the platform after you agree on the scope and price.
What to write in your first hour
Start with the core information: your name, a one-paragraph description of what you do, and a list of three to five services you offer. Write it in plain language so someone unfamiliar with your field understands what you do.
Add a short about section with your main qualifications or experience. Two to three sentences is enough to start.
Write a simple contact form message or quote request prompt so people know what to write when they reach out.
Upload your best professional photo.
Choose the services section and add your main offering. You can expand later. The goal is to have a working profile that shows up in search results. You can improve the content over time as you learn what questions clients ask.
Frequently asked questions
- Do I need a special license or permit to work as a consultant in Denmark?
- No special license is required. You need to register as a sole trader with the Danish Business Authority and get a CVR number. Check Erhvervsstyrelsen's website for current registration steps and requirements.
- Can I publish my profile in multiple languages?
- Yes. You can publish the same profile in Danish, English, and other languages on Websta. Start with Danish and English, then add more if you have international clients.
- How do clients find me on Websta?
- People search by service type and location on Websta's marketplace. If you list your services clearly and include your town or region, you appear in results when someone nearby searches for consulting. They can also post a task and ask consultants to make offers.
- What happens when a client pays through Websta?
- The payment goes directly to your bank account through Stripe. Websta takes a transaction fee and the rest is yours. You set your own prices and keep all revenue from your work.
- Do I need VAT registration to work as a consultant?
- It depends on your annual turnover. Check with SKAT (the Danish Tax Authority) about VAT rules and thresholds for your situation.
About the numbers
Counts in this guide were read from the Websta catalogue when the text was written and are refreshed above from the live catalogue. Part of the catalogue was built from the public business register and is marked as such on each profile.