How to build a gardener profile on Websta in Australia

What your profile page should contain

Your Websta profile is a dedicated page that replaces the need for a separate website. It should present the core information a customer needs to decide whether to contact you. Start with a clear description of what you do - whether that is general garden maintenance, lawn mowing, hedge trimming, planting, landscaping design, or a combination of services.

Add a photo of yourself or your work. A clear image of a completed garden, a well-maintained lawn, or you at work on a job builds trust more than a generic photo. Customers want to see the standard of work they can expect.

List the specific services you offer. Avoid long lists of everything you might do - focus on what you regularly provide. For each service, indicate whether customers book a time slot directly through the platform or request a quote first. Booking works for regular jobs with a set duration, like weekly lawn mowing. Quote requests suit variable work like garden redesign or tree removal, where the scope changes from job to job.

Add your service areas. You can specify suburbs, regions or areas you cover, or a radius from your base location. This helps customers know whether you reach them.

Photos and what to show

Include photos of gardens, lawn work, plantings or landscaping you have completed. Before-and-after pairs are particularly useful. Avoid stock images or photos that do not show real work you have done.

If you work with particular plant types or garden styles - native gardens, vegetable beds, formal hedging, coastal gardens - show examples. This helps customers recognize whether you are a fit for their needs.

A photo of yourself at work or with tools is optional but can make your profile feel more personal.

Booking versus quote requests

For services where the time and scope stay the same each time - such as weekly lawn mowing for the same property - set up direct booking. The customer selects a date and time, and the booking appears in your calendar. You confirm or decline from there.

For one-off or variable work - tree pruning, garden cleanup, landscape design - use quote requests instead. The customer describes their job, you review it, and you send them a quote. This avoids disputes over what was included and lets you assess the real scope before committing a price.

You can offer both on the same profile. Some gardeners use booking for maintenance contracts and quotes for project work.

Language and regional considerations

Publish your profile in English. This is the working language across Australia and covers your potential customer base. No need to offer multiple languages unless you specifically market to non-English-speaking communities in your area.

How customers find gardeners in Australia

People in Australia search for local gardeners on Websta using the marketplace at /marketplace/garden. They filter by location - suburb, postcode, or region - and by the type of work they need. A customer might search for 'lawn mowing near [suburb]' or 'garden design [region]' and your profile appears if you cover that area.

Search results are organized by location and service type. The clearer you are about the areas you serve and the exact services you offer, the more likely you appear in relevant searches.

Customers also use online search engines and directories, but a Websta profile gives you a structured presence where people actively search for local service providers.

What to check as an independent provider in Australia

As a sole trader or small business offering gardening services, check what permits or licenses your local council requires. Regulations vary by state and council area. Some councils require a permit for tree removal or work near power lines. Others have no specific requirements for routine gardening. Contact your local council or check their website to be certain.

If you use chemicals or pesticides, check what qualifications or notifications are required in your state. Some states have training or accreditation schemes.

Liability and public indemnity insurance is strongly recommended even if not legally required. If you damage a customer's property or someone is injured on a job, this protects you. Check with insurance providers what is available.

As an independent provider, you handle your own tax and business registration. Payments from customers come to your own Stripe bank account - you set your own rates and manage payment processing through that account. Keep records of income and expenses for tax purposes.

If you become a registered business, you may need an ABN (Australian Business Number) and may be liable for GST. Check with the Australian Taxation Office if this applies to you.

What to do in your first hour

Start with the basics: your name or business name, a short summary of what you do, and the specific areas you cover. Do not over-think the wording - clear and direct is better than polished.

Select your main services and decide which ones use booking and which use quotes. You can always adjust this later.

Add at least two photos of your work. If you do not have recent photos on your phone, take a few this week. Real work always looks better than placeholders.

Set up your Stripe account if you have not already. This takes 10-15 minutes and is required to receive payments.

Do not worry about getting every detail perfect on day one. Your profile will be live and searchable, and you can refine sections and add photos over the next few weeks as you work on jobs.