How to set up a Websta gardening profile in Bulgaria

What to include on your gardening profile

Your Websta profile page works like a small website that you manage yourself. Start by filling in the core sections: your name or business name, the towns or neighbourhoods where you work, and a short description of what you do. Be specific about the type of gardening work you offer - lawn care, hedge trimming, planting, tree work, vegetable garden setup, or any combination of these.

Add a services section listing the main types of work you do. You set the price for each service or you can offer to quote after hearing the customer's needs. Add photos of your past work - these matter more than words. Customers want to see actual gardens, hedges, or landscaping you have done. If you have before-and-after photos, use them.

Enable either online booking (if you offer fixed-price services at set times) or the quote request option (if each job needs to be assessed first). Many gardeners in Bulgaria use the quote request route because garden work varies so much from one property to another. The contact form and direct messaging then let customers reach you to discuss the job in detail.

• Profile name and short description
• Towns where you work (you can list multiple)
• Services with descriptions and your prices
• Photos of completed garden work
• Booking or quote request option
• Contact information

Which languages to use

Publish your profile in Bulgarian. This is where your customers are searching. If you speak English and want to reach expat residents or holiday home owners, you can add an English version of your main sections, but Bulgarian should be your primary language. Most gardening work in Bulgaria is found through local searches in Bulgarian.

How people in Bulgaria search for gardeners

People in Bulgaria looking for a gardener use online search in several ways. Some search directly on Websta by entering their town and the service they need - for example, 'градинар' (gardener) in Sofia, Plovdiv, or another city. Others post a task in the Websta marketplace describing their garden work and inviting providers to make offers. A small number still ask friends for recommendations or search on general search engines, but local marketplace platforms are growing as the main way people find local services.

Location matters. If you work in Sofia, Plovdiv, Varna, Burgas or another larger town, make sure your profile clearly states this. If you cover a region - for example, you work in several towns in Sofia Province - list each one. Customers search by their own address or neighbourhood, so the more specific you are about where you operate, the more likely you are to appear in relevant searches.

Registering as an independent provider in Bulgaria

Before you take payments through Websta, you need to be registered as a sole trader or registered person with the Bulgarian tax authorities. Check with your local tax office (Дирекция 'Облика данъци и митници') or the National Revenue Agency for the exact requirements. Most independent gardeners work as sole traders (физическо лице/физико лице), but registration and tax obligations vary depending on your annual income and the form of work.

Payments for your work come to your own bank account through Stripe, the payment processor that Websta uses. You will need a Bulgarian bank account and you are responsible for declaring income and paying tax according to Bulgarian law. Keep records of your jobs and payments.

Check whether you need public liability insurance if you work on other people's property. This is not a legal requirement for all sole traders, but it is practical protection. Also ask your local municipality or tax office whether there are any local regulations about advertising or operating a gardening business in your area.

What to write in your first hour

Do not overthink it. Set up your profile with what you know now. Start with your name or business name, the one or two towns where you work most, and three to five services you offer - for example, lawn mowing, hedge cutting, garden clearance, planting. Write a short description in your own words: who you are, how long you have worked as a gardener, and what you enjoy about the work. Keep it plain and direct.

Add at least three photos of your best work. If you do not have photos yet, take some this week. Customers trust what they see. Then enable quote requests or booking depending on how you prefer to work. Write one or two sentences in your contact message to customers explaining how you prefer to be contacted - by phone, message, or email - so people know how to reach you fastest.

Publish and test it yourself. Look at your profile from a customer's point of view. Is it clear what you do. Can someone message you easily. Once live, you can add more photos and services later. The important thing is to be findable and reachable.

Managing payments and bookings

When a customer books or sends you a quote request through Websta, you receive a notification. You can message the customer to confirm details, arrange a time, or discuss the scope of work. Once work is done and paid, the money goes to your bank account. You then handle the payment record and tax reporting yourself.

Keep communication clear and prompt. Respond to inquiries the same day if possible. Take photos of your finished work and ask customers if you can add their photos to your profile - this builds your work gallery over time and shows real results to future customers.

Growing your profile over time

Your profile is not complete on day one and it does not need to be. As you complete more jobs, add photos of the work. If you add new services - for example, you start doing garden design or seasonal planting - update your profile. Keep your location information current. If you start working in a new town, add it. Customers are more likely to contact you if your profile looks active and recent.

Encourage customers to message you through the platform. The more reviews and messages you accumulate, the more trust you build with new customers who are deciding whether to book you.