Updated October 21, 2026
What sections and information your profile should contain
Your Websta profile works as a simple website. Customers see your services, photos of your work, pricing you set, and contact or booking options. For a gardener in Denmark, structure your profile around the main tasks you do.
Start with a clear description of what you offer. This might be lawn care, hedge trimming, garden design, planting, maintenance, or clearing. Be specific about which types of gardens you work with - residential gardens, larger properties, container gardens, or commercial spaces - so customers know if you are a fit for their job.
Add photos of completed work. These should show real gardens you have maintained or designed. Customers use photos to judge the standard of your work. Include shots of the whole garden and close-ups of details like planted beds, hedges, or patios you have helped with.
List your services with descriptions. Each service should explain what is included - for example, whether lawn mowing includes edging and cleanup, or whether garden design includes a consultation visit. Set your own prices for each service.
For booking, offer both options: customers can either book a time slot directly through your profile, or they can request a quote if the work needs a site visit first. Many garden jobs require a site visit to give an accurate price, so the quote request option is often more practical.
Languages to publish in
Publish your profile in Danish. Most customers searching for gardeners in Denmark will search in Danish. If you are comfortable serving customers in English as well, you can add an English version of your profile, but Danish should be your main language.
How customers in Denmark search for gardeners
Websta has a marketplace where people nearby can search for services by type and location. Customers search in the gardening category under Denmark to find providers in their area. The marketplace shows service categories, and customers can search by the town or region where they need work done.
Customers also find gardeners through search engines and recommendations. A Websta profile gives you a web address that shows up in search results and is easy to share. Many customers will find you because someone recommended you or because you appear when they search for 'gardener near me' or 'garden maintenance in [their town]'.
What to sort out as an independent provider in Denmark
Before you publish a Websta profile, check your local requirements for working as a gardener in Denmark. The specific rules can depend on whether you work as a sole trader registered with the Danish business authority, or under another business structure.
If you are a registered sole trader or operate a business, you should have a CVR number (Central Business Register number). This is issued by the Danish Business Authority. Check their website to confirm your registration status and what documentation or tax registration you need for your type of gardening work.
Confirm your insurance. Working on customers' property requires liability insurance. Contact a Danish insurance provider to check what coverage gardeners typically need.
Decide on your payment method. Websta handles card payments and transfers them to your own bank account through Stripe. You will need a bank account in your name. Check with your bank about any fees for receiving card payments.
Check if you need any specific qualifications or licenses for the work you do. Some types of garden work - particularly if they involve pesticides, tree felling, or electrical equipment - may have specific rules. Contact your local municipality or the relevant Danish authority to confirm.
What to write in your first hour
When you set up your profile, start with the essentials. Write a one or two sentence description of who you are and what you do. For example: 'I maintain residential gardens in the Copenhagen area, offering weekly lawn care and hedge trimming' or 'Garden design and planting service for new and established gardens across Jutland'.
List three to five of your main services with brief descriptions. Do not try to cover everything at once. Focus on the work you do most often and do well.
Add at least two or three photos of your work. If you have before-and-after shots of a garden you have maintained, use those. If you are just starting out, take photos of a garden you have worked on, even if it is a friend's or family member's space.
Set your contact method - either direct booking slots, quote requests, or both. If you do not yet have regular booking hours, use quote requests so customers can reach you with details of their job.
Write your contact email and phone number clearly. Customers need an easy way to reach you if they have questions.
You can add more detail later - more photos, more services, customer reviews - but these five elements are enough to launch and start receiving inquiries.
Building and updating your profile over time
Your profile is not finished when you publish it. Add more photos regularly, especially seasonal work or different types of gardens. Update your services and pricing if your work changes.
If you get regular bookings or quotes through the platform, your profile will build a track record. This helps new customers trust your work.
Frequently asked questions
- Do I need to be registered as a business in Denmark to use Websta?
- You should check the requirements with the Danish Business Authority and your local municipality. Most gardeners working as independent providers do need to be registered. Websta accepts profiles from registered sole traders and other business structures, but the registration itself is your responsibility.
- Can I set my own prices on Websta?
- Yes. You set the prices for each service you offer. You can change them at any time.
- What if the garden job is too detailed to describe in a few sentences?
- Use the quote request option. Customers can describe their garden and what they need, and you can visit to assess the work and give them an accurate quote. This is often more practical for garden design or larger projects.
- How do customers pay me?
- Customers pay by card through Websta. The payment is transferred to your own bank account via Stripe. You will need to set up a Stripe account linked to your Danish bank account.
- Can I publish my profile in both Danish and English?
- Yes. You can add an English version of your profile if you want to serve English-speaking customers as well. Danish should be your primary language since most searches in Denmark are in Danish.
About the numbers
Counts in this guide were read from the Websta catalogue when the text was written and are refreshed above from the live catalogue. Part of the catalogue was built from the public business register and is marked as such on each profile.