How to set up a Websta profile as a hairdresser in Denmark

What to put on your Websta profile

Your Websta profile acts as a simple website. Start with a clear photo of yourself - this is the first thing people see. Then add a short description of what you do. For a hairdresser in Denmark, this might mention the services you offer, your experience, and anything that sets you apart: whether you work with colour, cuts, styling, perms, or extensions, for example.

Add photos of your work - at least three to five images of finished cuts and styles. These do not need to be professional shots, but they should show the range of what you can do. If you work with specific styles or age groups, show that.

List the services you offer as individual items. Common services for hairdressers include women's cuts, men's cuts, colour, highlights, perms, blow-dries, and styling for events. Include any specialist services you provide.

Add your location and contact details. Customers in Denmark search for hairdressers by place - they want someone nearby. Make sure your town or neighbourhood is clear in your profile.

Booking and quote requests

Websta lets you offer two ways for customers to get in touch: they can book an appointment directly in your calendar, or they can request a quote if they want to discuss something first.

For hairdressing, direct booking works well for services you offer regularly at set times - a standard cut or colour touch-up, for example. If you prefer to talk to clients first, or if you offer services that vary a lot in time and price, use the quote request option instead. Many hairdressers in Denmark use both: bookable slots for common services and quotes for custom requests.

Customers pay through Websta using a card, and the payment goes to your own bank account via Stripe. You handle the timing of payment - whether upfront, on the day, or partly upfront.

Language and reach

Publish your profile in Danish. Most people searching for hairdressers in Denmark do so in Danish, and they expect to communicate in Danish. If you speak English well and want to attract international clients or tourists, you can add an English description too, but Danish should be your main language.

Websta's marketplace for hairdressers in Denmark is available at websta.ai/marketplace/hair. When someone searches there by location, your profile appears if you are in that area.

How people in Denmark search for hairdressers

Most people looking for a hairdresser on Websta search by the service they need - a cut, colour, styling - and by location. They want someone nearby, so they filter by town or neighbourhood. If you work in Copenhagen, Aarhus, Odense, Aalborg, or smaller towns, make sure your location is exact.

Customers also look at photos and read what you offer. If your profile shows clear images of the kind of work you do - whether that is precise geometric cuts, natural-looking colour, or bold styles - people can decide quickly whether to contact you.

Some customers book directly in your calendar if they see an available slot. Others prefer to send a quote request first, especially if they are not sure how long a service will take or want to discuss colour or style options before booking.

Working as an independent hairdresser in Denmark

If you work as a sole trader or run a small salon in Denmark, you need to be registered with the Danish Business Authority (Erhvervsstyrelsen). This is a basic legal requirement. You also need a CPR number (civil registration number) if you are a Danish resident, or a CVR number (company registration number) for your business.

Tax and VAT are handled through SKAT, the Danish tax authority. As a self-employed person, you pay income tax and must register for VAT if your turnover exceeds the threshold set by SKAT - check the current threshold with SKAT or a local accountant, as it changes. You must also keep records of income and expenses.

Health and safety rules apply to hairdressing: you must use tools and products safely, follow hygiene standards, and comply with regulations around chemicals and waste. The Danish Working Environment Authority (Arbejdstilsynet) sets these standards. If you employ staff, you must follow employment law and register as an employer.

Building insurance and public liability insurance are not legally required in the same way they are in some other countries, but many hairdressers in Denmark carry business insurance to protect themselves. Check with an insurance broker or your accountant about what makes sense for your situation.

What to write in your first hour

Start simple. Write a one or two sentence description of what you do: 'I offer haircuts, colour, and styling for women and men' or 'Specialist in highlights and balayage'. This does not need to be clever - it just needs to be clear.

List the main services you offer, one by one. Include how long each usually takes if you know it - this helps customers decide whether to book.

Add your location: the town or neighbourhood where you work.

Upload one photo of yourself and at least two photos of your work. If you do not have polished photos yet, a clear mobile phone photo of a finished style is fine.

Write your contact details and choose whether to offer direct booking, quote requests, or both.

Websta handles the rest - payment processing, booking calendar, customer contact form. You can edit and add to your profile anytime.