Health practitioner profile page on Websta in Gibraltar

What sections to include on your profile

Your Websta profile page works as a basic website for your practice. Start with a clear description of what you do - not a long biography, but a straightforward statement of the services you offer and who typically books with you. Add a professional photo of yourself and, if you have a physical practice space, photos of that space so people know where to come.

Create a services section where you list each service you offer - for example, sports massage, individual counselling, nutrition consultation - with a brief description of what each involves and how long a session typically takes. This section helps people searching for a specific service find you quickly.

Include a pricing section where you set the rates for each service or package. Websta does not set prices; you control what you charge. Make this clear and specific so there are no surprises when someone books.

Add a contact form so people can ask questions before booking. You can also enable online booking directly on your profile, or use the form to handle quote requests if your services need a conversation first. Choose the approach that fits how you work.

Languages to publish in

Gibraltar is multilingual. Most people in Gibraltar speak English and Spanish. Some also speak Portuguese or other languages. On Websta, you can publish your profile in multiple languages, and it is worth doing so.

At minimum, publish in English and Spanish. This reaches nearly everyone searching in Gibraltar. If you also speak Portuguese or another language fluently, add that too - it can help you stand out, especially if a significant part of your client base uses that language.

Keep each language version accurate and professional. Do not rely on automatic translation; use your own fluency or ask a native speaker to check. A profile in broken Spanish, for example, can actually hurt your credibility.

How people search for health services in Gibraltar

Gibraltar is small, and people tend to search by service type and location together. On Websta, the marketplace lets people search for health practitioners and browse by service and place. Someone looking for a massage therapist, for example, will search for that service and see all practitioners offering it in Gibraltar.

Many people also search online for health services by name - if you have existing clients or a reputation, they will search for you directly and find your Websta profile. Others come through word of mouth and then look you up online to check your availability and book.

A complete, up-to-date Websta profile helps you appear in both these searches. Make sure your service names are clear and use the language people actually search with.

What to check with the local authority

Before you start, confirm with the Gibraltar Health Authority or relevant local authority which health services require registration or licensing in Gibraltar. Some practices - for example, certain therapies or counselling - may have requirements you need to meet.

Also check whether you need business insurance, how to register as self-employed if you are not already registered, and what record-keeping obligations apply to your type of practice. These are practical matters that vary depending on what service you offer.

If you are not sure, contact the Gibraltar Health Authority or the Gibraltar Chamber of Commerce for guidance. Getting this right from the start avoids problems later.

What to write in your first hour

Set aside one hour to do the following. Write a one-sentence description of what you do - this is your headline. For example: 'Sports massage therapy for athletes and active people' or 'One-to-one counselling for anxiety and stress.' Keep it simple and specific.

List three to five services you offer, with a one or two-sentence explanation of each. Include how long a typical session lasts and your rate for each.

Write a short paragraph about yourself - your background, training, or experience - in each language you plan to use. This does not need to be long; two or three sentences is enough.

Choose or take one clear photo of yourself and, if you have a practice space, one photo of that space. These do not need to be professional studio shots, but they should be bright, clear and show what you actually look like or where clients will come.

You now have the core of your profile. You can add more later - testimonials, additional photos, more detailed service descriptions - but this gives you a working page within an hour.

Setting up payment and booking

Websta uses Stripe to handle payments. Clients pay by card, and the money goes directly to your own bank account. You set up your Stripe account separately; Websta connects to it. Check that Stripe works with banks in Gibraltar and that you have the bank details you need.

Decide whether you want to use online booking on your profile - where clients choose a time slot and pay immediately - or handle bookings by quote request, where clients fill in a form and you reply with availability and payment details. Both approaches work; pick the one that suits your practice.

Keeping your profile current

Once your profile is live, check it once a week. Make sure your availability is correct, reply quickly to messages and booking requests, and update your services or prices if they change. A profile that looks abandoned will not bring clients.

If someone books with you through Websta, deliver good service and consider asking them to leave feedback on your profile. Good feedback helps others find you.