IT and web specialist profile on Websta in Bulgaria

What to put on your profile page

Your Websta profile is the first thing potential clients see, so structure it like a small website. Start with a clear photo of yourself - a professional headshot works better than a logo or generic image. Write a short description of what you do: for example, 'Web design and development for small businesses', 'WordPress site maintenance', 'Custom software solutions', or 'IT support and troubleshooting'. Be specific about your focus rather than claiming to do everything.

List your services as separate items. Each service should have a name, a brief description of what it includes, and how you want to be contacted - whether clients should book a time slot, request a quote, or fill a contact form. For example, a web developer might list 'Website redesign', 'E-commerce setup', 'SEO optimization', and 'Site maintenance' as separate services. This helps people find exactly what they need.

Add photos of your work - screenshots of websites you have built, examples of software interfaces you have designed, or photos of your workspace if relevant. Visual examples are more convincing than words alone. If you work remotely, a photo of your desk or workspace still helps build trust.

Languages for your profile

In Bulgaria, publish your profile in Bulgarian first. This is where most of your local clients will search. If you work with international clients or want to reach expats and English speakers in Bulgaria, add an English version of your profile. Some IT specialists in Bulgaria also offer German or Russian, depending on their client base and the regions they cover.

Keep translations consistent - do not just translate words, make sure the descriptions and service names make sense in each language. A Bulgarian client reading a poorly translated profile may assume lower quality work.

How people in Bulgaria search for IT services

People looking for IT and web specialists in Bulgaria typically search by service type and location. On Websta's marketplace, they can search by town or region and service category. If someone in Sofia needs 'WordPress maintenance', they search for that service in Sofia. Someone in Plovdiv looking for 'web design' will see providers in Plovdiv.

Many clients also use the task posting feature - they describe what they need ('Build a landing page for my photography business', 'Fix my website's mobile display', 'Set up email for my company') and providers make offers. Posting a clear description of your expertise helps you respond to the right tasks.

Word-of-mouth and local networks remain important. Your Websta profile can be shared easily, so make sure it loads quickly and clearly says what you do.

Setting your own prices and payment

On Websta, you set all your own prices. You decide the rate for each service - whether that is per hour, per project, or per package. You also decide whether to accept bookings (for consultations or support calls) or to handle everything through quote requests.

Payments come through Stripe to your own bank account. You need a Stripe account linked to a Bulgarian bank. Stripe handles the payment processing; you receive the money in your account. Check Stripe's requirements for Bulgarian businesses to make sure your bank account and identity verification are in order.

What to check about independent work in Bulgaria

Before you publish your profile, check your local tax and registration requirements. Most independent IT specialists in Bulgaria work as sole traders (самостоятелни професионалисти) or register a company. The rules differ depending on your annual income and business structure. Speak to your local tax office (Агенция по приходите) or an accountant to understand what registration and reporting you need.

You should also check whether you need professional liability insurance for IT and web work, especially if you work on critical systems for businesses. This is not a legal requirement for all IT specialists, but some clients may ask for it.

Keep records of your work - invoices, contracts, and communications with clients. This helps if there are disputes and is required for tax purposes.

What to write in your first hour

Start with the basics. Upload a clear photo of yourself. Write one sentence describing what you do. List three to five services you actually offer - do not try to cover too much.

For each service, write one or two sentences explaining what the client gets. Example: 'Website redesign - I rebuild outdated websites using modern design and fast loading times. Includes mobile optimization and up to three rounds of changes.' Add your phone number or email so people can contact you.

Set a price or hourly rate for at least your main service. You can add more services and refine details later, but having something concrete up front matters. People want to know roughly what it will cost.

Choose which contact method you prefer - phone call, email, booking a consultation time, or requesting a quote. You do not have to offer all methods for every service.

Growing your profile over time

Once your profile is live, update it as you complete projects. Add new screenshots or case studies of work you have done. If you specialize in certain industries - e-commerce, healthcare websites, small business IT - highlight that.

Respond quickly to inquiries and messages. People searching for IT specialists often contact several providers at once, so prompt replies help you stand out. Keep your profile up to date with your current services and availability.