Updated October 21, 2026
What your Websta profile should contain
Your profile page is the first thing potential clients see. Start with a clear photo of yourself or your workspace - professional but natural. Include a brief description of who you are and what you do. This is not a lengthy biography, but enough for someone to understand your approach and experience.
Add a services section where you list the types of massage you offer: Swedish, deep tissue, sports massage, relaxation, remedial, or whatever your practice covers. Each service should have a short description so clients know what to expect. If you offer different session lengths (30, 60, 90 minutes), list them separately.
Include photos of your treatment space if possible - your massage room, any equipment, or plants and lighting that create atmosphere. Clients want to know where they are going. A waiting area photo, if you have one, also helps.
Add contact information: phone number, email, and your location or service area. Websta lets you set your service radius, so people nearby see you in their search results. You can specify whether you work from a fixed location, travel to clients' homes, or both.
Set up online booking or quote requests. Websta lets clients book available times directly in your calendar, or they can submit a task for you to review and respond to. Most massage therapists use both - booking for regular clients who know what they want, and quote requests for new clients who might have questions first.
Languages to publish in
In Canada, the choice depends on where you work. If you are in Quebec, publish in French and English. In other provinces, English is the main search language, though you may have clients who prefer French or another language. Check what languages your local community speaks. You can publish your Websta profile in English first and add other languages later if demand emerges.
Keep descriptions clear and simple in whatever language you choose. Clients use straightforward words like 'massage', 'relaxation', or 'pain relief' when they search. Match that language in your profile.
How clients in Canada find massage therapists
People search by service and location. On Websta's marketplace, they type 'massage' and their city or postal code, and they see therapists nearby. They also browse by massage type if they know what they need - deep tissue, sports massage, relaxation. Some search for specific outcomes: 'massage for back pain', 'massage near me', or 'book massage appointment'.
Clients also post tasks on the marketplace, describing what they need (for example, 'Swedish massage, 60 minutes, at my home in Toronto on Saturday afternoon'). Providers make offers on tasks. This is useful if you travel to clients or if someone is new to massage and wants to compare options before booking.
Working as an independent massage therapist in Canada
Canada does not have one national licensing body for massage therapists. Regulation varies by province and sometimes by city. Before you take bookings, check the rules where you work.
Most provinces require massage therapists to be registered or certified by a provincial college or association. For example, Ontario has the College of Massage Therapists of Ontario. Alberta, British Columbia, and other provinces have their own regulatory bodies. Some provinces have no specific regulation. Contact your provincial health ministry or a local massage therapy association to confirm what applies to you.
You will need a business number from Canada Revenue Agency if you operate as a sole proprietor. You are responsible for reporting income and paying taxes. Keep records of all earnings and expenses. If you work from a shared clinic or rent space, get that arrangement in writing with the landlord.
Insurance is important. Many massage therapists carry professional liability insurance in case a client claims injury. Check what coverage is available in your province - some professional associations offer group insurance plans.
Payment processing: Websta uses Stripe to handle card payments. Clients pay through the platform, and funds are sent to your own bank account. You set your own prices for each service. Check Stripe's fees and requirements for Canada.
What to write in your first hour
Do not try to write everything at once. Start with three things: a photo, a service list, and contact details.
First, upload a clear photo of yourself or your workspace. Clients trust what they see.
Second, list your main services in a few sentences each. Example: 'Swedish massage - full body relaxation and stress relief, 60 minutes.' Do this for each massage type you offer.
Third, add your phone number, email, location, and the area you serve. If you travel to clients, say so. If you only work from a clinic, say that too.
Once these are done, publish your profile. You can add photos of your space and refine descriptions later. Getting live is more important than being perfect. Clients can see you and contact you, which is the goal.
Payment and client management
When a client books or pays through Websta, the transaction goes through Stripe. You receive the payment in your bank account minus Stripe's processing fee. You do not handle cash or cheques through the platform, which means clearer records for your tax return.
Keep track of all bookings and payments. Websta logs them, but you should also keep your own records. This makes tax time and accounting easier. Many massage therapists use a simple spreadsheet or accounting app to track sessions, cancellations, and income by service type.
Respond to quote requests and booking inquiries quickly. Clients who contact you expect a reply within a few hours. If you are booked, say so clearly and offer the next available time. If you need more information from a client before confirming, ask it in your response.
Growing your visibility on Websta
After you set up your basics, update your profile regularly. Add new photos when you refresh your workspace. Keep your service descriptions current. If you add a new technique or focus area, update it on your profile.
Encourage satisfied clients to post reviews or leave comments on Websta. Reviews help new clients feel confident booking with you.
Use the quote request feature actively. When clients post tasks, read them carefully and make personalized offers. Explain why you are a good fit for what they need. This increases your chance of being chosen.
Frequently asked questions
- Do I need a license to work as a massage therapist in Canada?
- Regulation varies by province. Some provinces require registration with a regulatory college; others do not. Check with your provincial health ministry or the massage therapy association in your province before you start taking clients. What applies in Ontario does not apply in Alberta or Nova Scotia.
- Can I set my own prices on Websta?
- Yes. You set the price for each service and session length. You can change prices whenever you need to. When clients book or pay through Websta, the payment is processed by Stripe, and the money goes to your bank account.
- What should I include in photos on my profile?
- Start with a professional photo of yourself. Add photos of your treatment space - your massage room, any equipment, and the general atmosphere. Clients want to know what they are walking into. A clean, calm space builds trust.
- How do clients find me on Websta in Canada?
- Clients search by service (massage) and location (their city or postal code). Websta shows them therapists nearby. Clients can also post a task describing what they need, and you can make an offer on it. Publishing in English is essential everywhere; French is important in Quebec.
- Do I need business insurance as a massage therapist?
- Professional liability insurance is strongly recommended. If a client claims you caused injury, insurance protects you. Check what is available through massage therapy associations in your province - many offer group coverage at lower rates than individual policies.
About the numbers
Counts in this guide were read from the Websta catalogue when the text was written and are refreshed above from the live catalogue. Part of the catalogue was built from the public business register and is marked as such on each profile.
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