Updated October 21, 2026
What sections to include on your Websta profile
A Websta profile for a plumber should have a clear layout with the core information customers need. Start with a profile photo of yourself or your work van - something professional that shows who you are. Add a short description of what you do: emergency repairs, installations, maintenance, renovations, or a mix of services.
List your services as separate items so people can see exactly what you offer. For a plumber in Belgium, this might include pipe repairs, boiler servicing, bathroom fitting, drain clearing, leak detection, or gas work if you are qualified. Each service should have a brief description of what it covers.
Include a gallery of photos showing completed work - a renovated bathroom, an installed heating system, a fixed leak, or your team at work. Real photos build trust more than descriptions alone.
Set up a contact form so customers can reach you with questions. Add your phone number and email address. If you want to offer online booking for specific services - for example, a site visit or consultation - you can enable that. Otherwise, let people request a quote and you can follow up directly.
Which languages to publish in
Belgium has three official languages: Dutch (spoken in Flanders), French (spoken in Wallonia), and German (spoken in a small region in the east). Depending on where you work, you should publish your profile in the language or languages of your area.
If you work only in Flanders, Dutch is enough. If you work only in Wallonia, French is enough. If you cover both regions or work in Brussels, publish in both Dutch and French. A small number of customers speak German, but it is not essential unless you work in that region.
Websta lets you create a profile in your chosen language. Keep the descriptions straightforward - customers want to know what you do, not flowery text.
How customers in Belgium search for plumbing services
On Websta, people search by service type and location. Someone with a leaking tap or a broken pipe will search for plumbers in their town or region and browse results. They see your profile, photos, services, and contact details all in one place.
Customers may also post a task - for example, 'I need a bathroom installed in Antwerp' - and providers can make offers on it. This gives you a way to find work even if a customer has not found you yet. Tasks are visible across the marketplace in Belgium.
What to arrange as an independent plumber in Belgium
Working as a sole trader (zelfstandige) in Belgium means you need to register with the right authority. In Flanders, register with the Crossroads Bank for Enterprises (KBO). In Wallonia, also register with the KBO - it is the national system. Keep your registration details up to date.
You must have liability insurance (assurance responsabilité civile) to cover damage or injury claims. This is not optional - customers and landlords often ask for proof. Check with your insurer what level of cover you need for your type of work.
If you do gas work, you need specific certification. In Belgium, the rules for gas installations are strict. Check what qualifications the Walloon or Flemish authority requires for your type of work - this varies by region and by task (repair versus new installation).
Websta processes payments through Stripe and pays them into your bank account. You set your own prices. Keep records of all work for tax purposes - invoices, receipts, and bank statements. Talk to an accountant or tax advisor if you are not sure how to handle your accounts.
Check whether you need a business permit from your local municipality. Rules vary by town and region, so contact your commune or stad for details.
What to write in your first hour
Start by filling in the basics: your name, location (town or region), phone number, and email. This takes ten minutes and gets your profile live.
Next, write a short description of what you do. One or two sentences is enough - for example, 'I repair and install pipes, fix leaks, clear drains, and service boilers in Liège and the surrounding area.' Be honest about your area of work and any specializations.
List three to five services that make up most of your work. Use clear titles like 'Leak repair', 'Boiler servicing', 'Pipe installation'. Keep descriptions brief.
Add at least one photo - a professional headshot, a photo of your van, or a finished job. A blank profile with no photo gets less trust. You can add more photos later.
Set up your contact form and enable quote requests. This takes a few minutes. You do not need online booking straight away - start with quote requests and handle booking by phone or email.
Getting discovered in the Websta marketplace
Websta has a marketplace in Belgium where people post tasks and browse providers. Your profile appears in search results when someone looks for plumbing services in your area. The more complete your profile - with photos, services, and a description - the more likely you are to be found.
Customers may also contact you through the platform's quote request feature. Respond quickly and clearly to show you are active. Word of mouth and repeat customers matter a lot, and a Websta profile makes it easy for satisfied customers to recommend you.
Make sure your location and service area are clear so the right customers find you. If you work across multiple towns, say so on your profile.
Next steps after launch
After you set up your profile, keep it up to date. If you add a new service or change your area of work, update it. If you take on a team member or change your hours, let customers know.
Collect a few photos of completed work over your first few weeks and add them to your gallery. This builds a portfolio that new customers can see.
Ask satisfied customers to get in touch if they have any feedback. A profile that reflects your actual work and responsiveness to customers will do better over time.
Review the marketplace regularly to see what tasks are being posted. This helps you understand what people in your area need and whether you should adjust your service list.
Frequently asked questions
- Do I have to use Websta if I work as a plumber in Belgium?
- No. Websta is optional. It is a platform where you can build a web presence and find customers. You can use it or use another method - a website, Facebook, or word of mouth. But a Websta profile costs nothing to set up and makes it easy for people nearby to find you on one page with all your details and photos.
- Can I set my own prices on Websta?
- Yes. You set the price for each service you list. You also decide whether to give quotes on a case-by-case basis - many plumbers do this because the cost depends on the work. Websta does not set prices or take a cut of what you charge.
- What happens when a customer books me or asks for a quote on Websta?
- You receive a message or notification through the platform. You can reply directly, discuss the work, and arrange a time to meet or do the job. If you agree on a price and the customer pays through Websta, the payment goes to your bank account via Stripe. If you arrange payment outside the platform, that is up to you.
- Do I need to be registered with the KBO to use Websta in Belgium?
- Yes. You must be registered as a sole trader or business with the KBO to work legally as a plumber in Belgium. Websta requires this information to set up your profile. Registration is a separate process - contact the KBO or your local authority for details.
- What if I work in both Flanders and Wallonia?
- Create one Websta profile and list it as serving both regions. Publish it in both Dutch and French so customers in each area can read it in their language. On the profile, make clear which towns and areas you cover.
About the numbers
Counts in this guide were read from the Websta catalogue when the text was written and are refreshed above from the live catalogue. Part of the catalogue was built from the public business register and is marked as such on each profile.