Updated October 21, 2026
What your Websta profile should show
Your profile page works as your own website. It shows who you are, what you do, where you work and how people can reach you. Start with a clear photo of yourself or your van - something that looks professional but like the real you. Customers want to know they are hiring an actual person, not a faceless company.
List the services you offer. Common headings for plumbers in Denmark include pipe repairs, water installation, heating systems, drain cleaning, and bathroom fitting. Be specific: instead of 'plumbing work', write 'fixing burst pipes' or 'installing new kitchen taps'. Customers search for these exact things.
Add photos of your work. Before-and-after pictures of jobs you have done help people imagine what you can do for them. Make sure the images are clear and show the work, not just your tools.
Include your contact details and let people book a time to discuss their job or send you a quote request. You set how you want to work - some plumbers prefer a call first, others take quote requests through the form on the profile.
- A clear photo of yourself or your work vehicle
- List of services with plain descriptions
- Before-and-after photos of completed jobs
- Contact form or online booking for quote requests
- Your location and the towns or areas you cover
Languages to use on your profile
Write your profile in Danish. That is the main language customers in Denmark use when they search for local services. If you speak English or another language and want to attract expats or international business, you can add an English version too, but Danish is essential. Check which languages Websta supports for your region when you set up your profile.
How people search for plumbers in Denmark
Customers in Denmark use online platforms and word of mouth to find tradespeople. On Websta, people search for plumbing services by entering their location and the type of work they need done. They browse profiles, look at photos and reviews, and contact providers who look reliable and are in their area.
Many Danes also search on Google using terms like 'VVS København' (plumber Copenhagen) or 'VVS øresund' (plumber in a region). Having a Websta profile that ranks in search results helps you get found this way. Make sure your profile mentions the towns and areas you cover.
What to sort out as an independent plumber
Before you set up your Websta profile, check that your business is registered and legal in Denmark. As a sole trader (enkeltmandsforetagende), you need to register with the Danish Business Authority (Erhvervsstyrelsen). You must also register with the tax authority (SKAT) for VAT and income tax.
If you employ anyone, you have extra duties around insurance and reporting. Check with your local municipality about any licences or permits needed for plumbing work in your area - requirements can vary slightly by region.
Set up a business bank account if you do not have one already. Websta pays you through Stripe, which connects to your bank account. You handle your own prices and invoices. Keep records of your work for tax purposes.
- Register with Erhvervsstyrelsen and SKAT as a sole trader
- Check local rules with your municipality about licences
- Open a business bank account for Stripe payments
- Keep records and invoices for tax reporting
What to write in your first hour
You do not need a perfect profile on day one. Start with the basics and build it as you go. In your first hour, add your name, a photo, a list of the main services you offer - plumbing repairs, heating, drainage, bathroom work - and your location. Write a short sentence about what you do: 'I fix leaks, install pipes and maintain heating systems in the greater Copenhagen area' tells people what you are about.
Add contact details and choose whether you want online booking or quote requests. Write down the towns or postal code areas you cover. Upload one good photo of your work or yourself. That is enough to go live. Once your profile is active, you can add more photos and refine your service descriptions as you have time.
How Websta marketplace works for plumbers
Websta has a marketplace where people post tasks and plumbers make offers. When a customer posts a job - say, a leaking tap in Aarhus - providers in that area get notified and can bid. You set your own prices and decide which jobs to take. People can also contact you directly through your profile page to book you for work or ask for a quote.
This gives you two ways to find work: customers come to your profile page because they found you in search, or they post a task and you offer your services. You are in control of what you charge and which jobs fit your schedule.
Getting paid and managing your work
When customers pay through Websta, the money goes to your own bank account via Stripe. You do not stay on a platform and wait for payments - the money lands directly with you. Keep track of your earnings for tax and VAT returns. You can also agree to work and invoice customers outside the platform if you prefer, once they contact you through Websta.
Frequently asked questions
- Do I need a special licence to work as a plumber in Denmark?
- You must be registered as a sole trader with Erhvervsstyrelsen and SKAT. Some municipalities have specific rules about plumbing work - contact your local authority to check if a permit or qualification is needed in your area. Most small plumbing jobs can be done by a registered tradesperson, but major heating or gas work may need formal certification.
- How do customers find plumbers on Websta in Denmark?
- They search by service type and location on the Websta marketplace. They can also find your profile page if they search Google or Websta for plumbers in your area. Make sure your profile lists the towns and regions you cover so people nearby can find you.
- What should I charge for my work on Websta?
- You set your own prices. Look at what other plumbers in your area charge and decide what suits your experience and costs. You can charge hourly rates, fixed prices per job, or a call-out fee plus materials. You set it all.
- Can I work as a plumber in Denmark without being self-employed?
- You can work as an employee for a plumbing company, but if you want your own Websta profile and to accept jobs directly, you need to be registered as a sole trader. Registration is straightforward and is managed through Erhvervsstyrelsen.
- How does payment work when someone books me through Websta?
- Websta processes the payment through Stripe and pays it directly to your bank account. You do not hold money on the platform. Make sure your business bank account details are linked to Stripe before you start taking bookings.
About the numbers
Counts in this guide were read from the Websta catalogue when the text was written and are refreshed above from the live catalogue. Part of the catalogue was built from the public business register and is marked as such on each profile.