Web presence guide for tailors and stylists in Estonia

What to include on your profile

Start with the basics that clients expect. Display your business name exactly as you use it, a short descriptive headline such as what you do and who you serve, and a clear contact option. If you operate from a workshop or home studio, indicate the town and whether visits are by appointment only.

Add a one-paragraph bio that explains your skills, training or specialties - for example alterations, bespoke tailoring, pattern making, wardrobe consulting or personal styling. Keep the bio factual and specific about the services you offer.

• Business name and town
• Headline of core services
• Short bio with specialties
• Contact phone and email or contact form

Photos and portfolio

Photos are the primary way clients assess a tailor or stylist online. Show clear before-and-after shots of alterations, photos of finished garments, detail shots of seams and handwork, and images that show fit on a person rather than only flat garments.

Include 8 to 16 images covering a range of work. Label images with short captions that say what was done and, if relevant, the fabric or technique used.

• Before and after views
• Detail shots of stitching and finishes
• Full-length shots to show fit
• Short captions for each image

Services and booking or quote requests

List each service as a separate item so clients can find you by the service name in the marketplace. Examples: trouser shortening, jacket re-lining, bespoke suit fitting, bridal alterations, wardrobe audit or personal shopping consult. If a service requires a quote, mark it as such.

If you offer online booking, show available appointment types and durations. If you don’t offer booking, include a clear quote request option or a note that clients should contact you for a cost estimate and lead time.

• Separate service entries by name
• Note when a service needs a quote
• Show appointment types and durations if booking is enabled
• Explain turnaround times and alteration fitting sequence

Languages and accessibility

State which languages you can communicate in. For many clients, language availability is a deciding factor. Use short tags such as Estonian, English, Russian where relevant.

Note access details for your workspace - doorstep step, elevator, parking options - and any mobility or sensory accommodations you can provide during fittings.

• List spoken languages clearly
• Describe physical access to your workshop
• Mention remote consult options if you offer them

How people find you through the marketplace and search

Profiles are discoverable in the marketplace under categories and by location. Make sure each service uses common search terms clients use, for example alterations, tailoring, stylist, suit alteration, bridal alterations. The marketplace path for fashion listings is /marketplace/fashion.

Accurate town information and clear service titles help search and filtering. 23 tailors and stylists are already listed, so use precise service names and recent photos to stand out in local results.

• Use plain service names clients search for
• Include your town and nearby neighbourhood names
• Keep photos current to improve click-through

Profile details from public registers

Some profiles in Estonia were built from the public business register. Those pages show the registered trade and town of a sole trader and include a notice that the person can claim or remove the page.

If your profile was created this way, check the registered trade line for accuracy and claim the page to add more photos, update services and manage contact options.

What to do in the first hour

Complete the items a client will look for first: upload 6 to 8 representative photos, write a one-sentence headline, add three core services, and set your town. Add spoken languages and a primary contact method so enquiries arrive without delay.

If the page was created from a register entry, use the claim option. If you have booking enabled, add one or two appointment types and set availability. Finally, preview the profile on mobile to ensure images and contact buttons are easy to use.

• Upload 6 to 8 photos with captions
• Write headline and one-paragraph bio
• List three core services and language tags
• Claim the page if it came from the business register