Updated October 21, 2026
What your profile page needs
Your Websta profile replaces the need for a separate website. It shows your location, services, portfolio and contact details in one place. Clients can book directly or send a quote request - you decide which works for your practice.
The core sections are: your name and studio location, a brief description of your style or speciality, a gallery of your work, a list of services you offer, your contact form, and your booking or quote-request setup. Add your phone number and email so people can reach you by the method they prefer. If you work from home, you can list your town and let clients contact you for the exact address.
Photos matter most in this trade. Upload clear, well-lit images of completed tattoos - include close-ups and full shots. Show variety if you work in multiple styles. Include a photo of your workspace if it helps set expectations. Clients often compare artists by looking at portfolios, so spend time on this section.
Services and pricing structure
List the types of work you do: full custom designs, cover-ups, touch-ups, lettering, specific styles (blackwork, colour, fine line, etc.). You can also add related services like consultations or design revisions if you charge for them separately.
Prices vary widely depending on complexity, size and time. Set your own rates and decide whether to list fixed prices for standard offerings (like small lettering) or ask clients to request a quote for custom work. Many tattoo artists use the quote route because each piece is different. Websta lets you offer both - some services with set prices, others where clients submit details and you respond with a quote.
Languages on your profile
Publish your profile in Bulgarian first - that is where your local market is. If you work in Sofia, Plovdiv, Burgas or other cities with international visitors or expat communities, consider adding English to reach more clients. You can publish the same profile in multiple languages within Websta, so clients see what suits them.
At minimum, write clear Bulgarian descriptions of what you do. Use proper nouns (your studio name if you have one, specific styles) so searches work well. Avoid abbreviations in the main text; clients search in natural language.
How people search for tattoo artists in Bulgaria
On Websta, clients can search by service type (tattoo) and location (your town or region). They browse profiles, look at portfolios, and either book a slot or request a quote. The platform also has a task posting feature - clients can describe what they want, and providers send offers.
Outside Websta, people in Bulgaria search on Google, Instagram and Facebook. Having a Websta profile gives you a solid, complete online presence. You can link to it from social media. Make sure your profile is complete so it appears in local searches when someone looks for 'tattoo artist' plus your town name.
What to arrange before you start taking bookings
Check with your local tax authority about registration requirements for sole traders or self-employed workers in Bulgaria. Websta works with independent providers - the platform handles payment processing through Stripe, and payments go to your own bank account. You set your own prices and terms.
You will need a Bulgarian bank account to receive payments. Stripe supports Bulgarian banks, so confirm your bank works with this payment method before you advertise bookings online.
Prepare your cancellation and deposit policy - whether you charge deposits, how far in advance clients must cancel, and any other terms. Write these clearly on your profile so there are no surprises.
What to write in your first hour
Start with a short, honest description of who you are and what you do. Example: 'I specialise in blackwork and geometric designs. I work by appointment. All designs are custom-made for each client. I have been tattooing for [your years] and work in [your town].'
Add your contact method and location. Write a sentence or two about your approach - whether you prefer long consultations, your minimum size, or any other relevant detail. List the main services you offer.
Upload your best 5-10 portfolio photos. These will do more to attract the right clients than any written description. Arrange your booking terms - set your availability, or decide to work by quote request only.
Publish in Bulgarian and test the profile from a client's perspective. Make sure the contact form works and you receive enquiries.
Building your presence over time
After launch, add new work to your gallery regularly. When you complete a tattoo, ask the client for permission to photograph and post it. This keeps your profile fresh and shows active work.
Respond to all booking requests and quote enquiries promptly - clients decide based partly on how quickly you reply. Use Websta's messaging to stay in touch with repeat clients.
Link to your Websta profile from Instagram, Facebook, and any other social media you use. Your social media can showcase work in progress; your Websta profile is the professional booking page.
Frequently asked questions
- Can I use Websta if I work from home?
- Yes. You list your town as your location. When someone books or requests a quote, you can give them your exact address. Many tattoo artists in Bulgaria work from home studios.
- Do I have to take online bookings, or can I use quote requests only?
- You choose. You can set specific time slots for direct booking, or you can ask clients to submit a quote request with photos and details. You can also offer both - some services with fixed slots, others by quote.
- What happens to the money when someone books through Websta?
- Payment is processed through Stripe and paid into your own bank account. You set the price, and the customer pays through the platform. Make sure your Bulgarian bank account is set up with Stripe before you go live.
- How many tattoo artists are already on Websta in Bulgaria?
- Websta covers the whole country under the tattoo artists category. The number of profiles is small, so there is room for more artists to build their presence on the platform.
- Do I need to register my business in Bulgaria to use Websta?
- Check with your local tax authority about registration requirements for self-employed workers or sole traders in Bulgaria. Websta is a platform where you set your own prices and take bookings - but local regulations about business registration are separate. Confirm what you need to do in your area.
About the numbers
Counts in this guide were read from the Websta catalogue when the text was written and are refreshed above from the live catalogue. Part of the catalogue was built from the public business register and is marked as such on each profile.