Tattoo artist profile page in New Zealand: what to set up

What sections your profile should have

Your Websta profile page works as a storefront. Start with a clear header photo of yourself or your studio space - something that shows who you are. Add a short bio that tells people what kind of work you do, how long you have been tattooing, and what style or subject matter you focus on. Whether you specialise in black and grey, colour, custom designs, cover-ups, or specific styles like Japanese or geometric work, say so upfront.

Your portfolio is the core of your profile. Upload photos of finished tattoos. Show different styles, sizes, and placements. High-quality, well-lit photos matter - they let potential clients see the detail and quality of your work. Include before-and-after shots if relevant.

Add a services section that lists what you offer. Be specific: custom designs, cover-ups, touch-ups, consultation, sleeve work, or walk-ins if you take them. You set the description and any terms - for example, deposit requirements, minimum sizes, or appointment-only policy.

Include contact details: your studio address or area of New Zealand you work in, phone number, and email. A contact form on Websta lets people message you directly. Add your booking system or a quote request option so clients can ask for availability and pricing without back-and-forth emails.

Photos and portfolio tips

Tattoo artists rely on visual work. Your photos need to be clear, in good light, and show the finished tattoo on skin. Blurry, dark, or heavily filtered images make potential clients hesitate. Shoot in natural light if possible. Include photos from different angles if the design shows better that way.

Variety matters. Show that you can work in multiple styles, sizes, and skin tones. If you have specialisms - say, fine-line work or large colour pieces - make sure your gallery reflects that strength. Update your portfolio regularly when you complete new work.

If a client has not given permission to share their tattoo, do not post it. Always ask. Respect privacy and consent.

How people in New Zealand search for tattoo artists

Customers in New Zealand look for tattoo artists in several ways. Some search by location - typing their suburb or city name plus 'tattoo artist' into a search engine or using Websta to find providers nearby. Others browse portfolios on Websta's marketplace by service and place to compare work and styles before making contact.

Many people ask for recommendations from friends or look at social media accounts. Your Websta profile works alongside, not instead of, other channels - but it gives people a place to see your services, contact you, and book or request a quote all in one place.

Languages on your profile

Publish your profile in English. The large majority of your potential clients in New Zealand will search and browse in English. If you work with clients who speak other languages regularly, you can add notes or translations for specific services, but English is the standard choice across the country.

Working as an independent tattoo artist in New Zealand

As an independent provider, you need to meet certain requirements. Tattooing in New Zealand is regulated by local councils under health and safety rules. If you work from your own studio, you must comply with local bylaws about studio setup, hygiene, waste disposal, and consent. If you work in a shared studio, the studio operator usually holds the health permit, but check what responsibilities fall to you.

Register for GST if your annual turnover exceeds the threshold - check with Inland Revenue for the current limit. If you are self-employed, you must pay tax on your income. Keep records of earnings and expenses for tax purposes.

Insurance is important. Public liability insurance protects you if a client is injured at your studio. Professional indemnity or product liability insurance may cover issues related to the tattooing itself. Check with an insurance broker about what suits your setup.

Payment processing works through Stripe. When a client pays via Websta for a booking or quote, the money goes to your own bank account connected to Stripe. You keep all earnings after Stripe's transaction fee.

What to write in your first hour

Start with your bio. Write two to three sentences about your experience, style, and what you love about tattooing. Mention any training, apprenticeships, or years you have been working. This builds trust.

List three to five services you offer most. Do not try to cover everything at once - focus on what you are known for or what you do best. You can add more later.

Add five to ten of your best portfolio photos. Quality over quantity. Make sure they show your strongest work and range.

Write a short note about your process. For example: 'I work by appointment and offer free consultations to discuss your design' or 'Custom designs only, no walk-ins'. This sets expectations and saves time later.

Fill in your location or the areas of New Zealand you serve - for instance, 'Auckland based' or 'travel to North Island.' Add your contact details. Set up your booking or quote request form so people can reach out.

After your first hour

Once your profile is live, refine it over time. Add new portfolio photos as you complete work. Update your services if you start offering something new. Respond quickly to enquiries and bookings - people shopping for a tattoo artist notice how fast you reply.

On Websta's marketplace, you can also make offers when someone posts a tattoo task in your area. This is another way for local customers to find you.