Updated October 21, 2026
Where paying customers actually come from in Slovenia
Clients come from several predictable places; you will usually combine several of them rather than rely on one channel.
Local neighbourhoods and small businesses - cafés, shops, craftspeople and associations in towns and villages often need help with websites, Wi-Fi, backups or simple integrations. Schools and local institutions sometimes hire short-term help for website updates or security fixes.
Workplaces and co-workers - colleagues or employers may recommend you for projects, or you may pick up side work from people in your professional network.
Word of mouth and referrals - satisfied private clients and small business owners are likely to recommend you to neighbours and partners. In smaller towns a single good referral can lead to several jobs.
Online search and marketplaces - people search for services by place and task. Presence in search results and on marketplaces matters for discovery. Websta lists IT and web specialists - category name: IT and web specialists - and has a marketplace path at /marketplace/tech where local customers can find providers or post tasks.
Social channels and local groups - local Facebook groups, Slack communities, or regional Telegram channels are where people ask for quick recommendations.
How to set a first price and talk about money
Start by estimating your real cost - include your time for communication, testing and follow-up, any software or hosting costs, and the tax and social contributions you will need to set aside. If you are unsure about the tax side, ask Financial Administration of the Republic of Slovenia (FURS) what to declare and when.
Decide whether to charge by the hour or by the project. For early clients a simple fixed-price offer with a clearly defined scope reduces confusion. Make the scope explicit in writing and state what is not included.
Use deposits and milestones - ask for a partial payment before starting and set a balance due on delivery or after a short warranty period. Specify payment methods and how late payments are handled.
When discussing money, be clear and factual. Show what is included, what will take longer, and what the extra cost will be. This reduces scope creep and makes decisions faster for both sides.
- Calculate an hourly item that covers your costs and target pay
- Prefer simple written offers, even for small jobs
- Ask for a deposit for new clients
What the first ten customers usually look like
Your first ten paying customers are often low-risk, local and small. Typical examples include friends and family, neighbours with a shop or B&B, a teacher or local club that needs a website update, a colleague who wants a portfolio site, or a small company needing an IT fix.
Many early jobs are short and tactical - password resets, site migrations, CMS updates, simple landing pages, performance tweaks or small automations. Expect a mix of one-off tasks and a few repeat maintenance contracts.
Because the work is often small, clear scope and simple invoices make administration manageable while you build references and case examples.
What to sort out when taking money as an independent person in Slovenia
Before you accept payments, check the formal steps you must follow. If you are unsure about registration, taxes or social contributions, contact these authorities and ask the listed questions.
Contact FURS - ask how to register income, whether you need to issue invoices or receipts for private clients, and what records to keep for tax reporting.
Contact AJPES or the eVEM portal - ask how to register as a sole trader or which legal form suits a side activity, and what reporting obligations follow.
Contact ZZZS - ask how social health insurance and pension contributions apply to self-employment or side income.
Talk to your bank - confirm that incoming payouts via payment processors such as Stripe will be accepted to your account and whether a separate business account is recommended.
Check insurance options - ask insurers about professional liability cover for IT and web work, and whether product liability or cyber insurance is relevant for your services.
What tends to go wrong in the first months
Common early problems are undercharging, unclear scope, late payments, and poor record-keeping. Underestimating the time for communication and testing is a frequent source of lost earnings.
Scope creep happens when the client asks for additional features without a new agreement. Avoid this with a short written agreement and by listing what counts as an additional change.
Administrative surprises - missing invoices, not tracking expenses, and forgetting to set aside tax and contributions - make the financial side stressful. Keep simple bookkeeping from day one or use an accountant for a quick check.
Technical issues such as broken hosting, no backups, or security gaps can damage reputation. Build standard checks into every job and include a short support period after delivery.
- Use written agreements even for small jobs
- Time-track early to learn realistic estimates
- Keep immediate records of income and expenses
How a Websta profile with services, prices and online booking fits in
A Websta profile is a single page that looks like a small website - it can list your services, display photos, show your prices, host a contact form and offer online booking. That makes it a simple page to send to leads, include in messages, or link from social profiles.
On the marketplace people nearby can find providers by service and place or post a task for providers to make offers on. Card payments from customers made through Websta are paid out to the provider's own bank account through Stripe; you set your prices. Use the profile to present scope and typical fees so enquiries are clearer.
Note about Estonia - part of the catalogue there was built from the public business register; those profiles show the registered trade and town of a sole trader and carry a notice that the person can claim or remove the page. If you use Websta, check how profiles are created in Slovenia and whether you need to claim or edit your page.
Next steps and realistic expectations
Earning as an independent IT and web specialist takes time and consistent work. Start with a few local, manageable offers, tighten your workflow, and document results to use as references.
Experiment with a simple priced offer, ask for feedback, and refine your scope and communication. Combine direct outreach to local contacts with a discoverable Websta profile and a few targeted online listings.
Keep administration small and regular - set aside time weekly for invoicing, bookkeeping and taxes, and review whether you need an accountant as volume grows.
Frequently asked questions
- Do I need to register a business to do occasional web jobs in Slovenia?
- Check with AJPES or the eVEM portal about registering as a sole trader or declaring occasional income. Ask what counts as a professional activity, what invoicing rules apply, and when registration becomes mandatory.
- How should I invoice clients who pay by card through Websta?
- Card payments through Websta are paid out to your bank account via Stripe. Confirm with your bank and FURS how to issue invoices or receipts for those payments and how to report them for tax purposes.
- What payment terms are reasonable for a first-time client?
- Common practice is a deposit before work starts and the balance on delivery or within a short agreed period. Put payment terms in writing and state how you handle late payments.
- Should I use hourly rates or fixed prices for small web jobs?
- For repeatable small jobs fixed prices reduce negotiation and uncertainty. Use hourly rates for open-ended troubleshooting or discovery work, and track time to learn realistic fixed prices.
- Where can I find local clients across Slovenia?
- Combine local channels - neighbours, small businesses, schools, workplace contacts - with online search, local social groups and a marketplace profile so people can find and contact you directly.
About the numbers
Counts in this guide were read from the Websta catalogue when the text was written and are refreshed above from the live catalogue. Part of the catalogue was built from the public business register and is marked as such on each profile.
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