Updated October 21, 2026
Where paying customers in Ghent actually come from
Repair and handyman work in Ghent comes from several sources. Word of mouth is strongest - one satisfied customer tells their neighbour, and the next one books you. People also search online when they need a repair: they type 'handyman Ghent' or 'repair near me' and look at who appears and what they charge. Local workplaces, schools and property management offices sometimes call on repair providers for maintenance. Some customers find you through a marketplace where they can post a task and you make an offer.
Ghent is densely populated across many neighbourhoods, which means customers are spread across the city rather than concentrated in one area. This also means travel time between jobs matters for your income and schedule. The city's rental and owned housing stock is large, so there is steady demand for basic repairs - leaking taps, broken shelves, door hinges, paint touch-ups, minor plumbing and electrical work that tenants or owners need done quickly.
Setting your first price
Pricing in Ghent needs to match what people can actually pay and what your time is worth. Start by finding out what repair and handyman providers in similar cities or online already charge. Look at what independent repairers list for the same work - not chain stores, but individuals or small operations. You will see a range; your price should reflect your experience level and the type of work.
Talk directly to potential customers or friends who have used repair services. Ask what they paid and what they thought was fair. Ghent is a city where people expect value but are willing to pay for reliable work that is done well and on time. Do not undercut so far that you cannot make a living or that customers doubt your quality.
Common approaches are hourly rates (you state the rate and estimate the time before starting), fixed prices for standard jobs (a leaking tap repair costs X), or a callout fee plus hourly rate. Be clear about what is included - materials, travel time, cleaning up after - and mention it in your listing. Write your prices down where customers can see them before they book.
Your first ten customers and what they usually need
Your first customers often come from people you already know or from word of mouth that spreads slowly. They are usually not high-budget jobs - they are small repairs that have been sitting on someone's to-do list: a wobbly door, a leaking tap, shelves that need hanging, a lock that does not turn smoothly, paint touch-ups. These jobs build your reputation and your confidence.
Early customers may be cautious. They want to see that you show up on time, do clean work, and do what you said you would do. Some will test you on a small job before trusting you with something bigger. Expect a few customers who negotiate, ask for discounts, or are not home when you arrive. A small number may not pay on time or argue about the price after the work is done - this happens in any trade and you need systems to prevent it.
After ten to twenty jobs, word of mouth accelerates. One customer tells two neighbours, and soon your phone gets busier. This is why it matters that those first jobs are done well: they become your marketing.
What you need to sort out with Belgian tax and employment rules
Working as an independent repair and handyman provider in Belgium requires registration and tax compliance. You must register as a self-employed person (zelfstandige) with the Belgian tax authorities. The exact rules and forms you need depend on whether you are doing this as a side income or full business, and on your total income level.
Contact the Belgian tax authority (SPF Financiën / Service Public Fédéral Finances) or a local accountant who knows small trades in Ghent. Rules change and local guidance matters. Key things to clarify: whether you need to register for VAT, how to invoice customers, what income tax you owe, and what business expenses you can deduct. If you are employed elsewhere, tell that employer and confirm there are no conflicts.
When you take card payments through Websta using Stripe, the money goes to your own bank account - you are not employed by Websta. You handle the tax reporting yourself. Keep records of what you earn and what you spend (tools, materials, travel, training). This makes your tax return easier and proves your income if you need a loan or mortgage later.
What tends to go wrong in the first months
New repair providers in Ghent often start with prices that are too low, then realize they cannot afford the time and travel. Adjust as you learn what the market pays and what your real costs are. Your first few jobs will be slower than later ones - you are still building systems and confidence. Do not judge your hourly rate on those first jobs alone.
Communication breaks down when you do not confirm details with the customer: the exact time you will arrive, what the job includes, what it costs, what happens if extra work is needed. Write it down or send a message. Many disputes come from this alone.
Some providers take cash and never declare it, or fail to keep records. This is risky: tax authorities can audit, and without records you cannot prove your costs or defend yourself. Also, customers increasingly prefer card payments - they feel safer and you get paid reliably. Websta handles the card payments and money goes to your bank account.
Another common start-up mistake: not having proper tools, insurance or a clear way for customers to book you. This makes you look unprofessional and costs you time. A clear booking system saves you messages back and forth.
How a Websta profile helps you earn in Ghent
A Websta profile is a simple page that shows your services, prices, photos of your work, and online booking. People in Ghent searching for 'repair services near me' or 'handyman Ghent' can find you through Websta's marketplace. You can also send the link to potential customers, past clients, or people who ask about your work.
The profile replaces the need to create your own website or manage multiple messaging apps. Customers see what you offer and what it costs before they contact you. They can book directly and pay by card. The money is paid out to your own bank account through Stripe - you are in control. You set the prices yourself and can change them anytime.
Having a visible, professional page builds trust. People know what to expect. It also saves you time - fewer 'how much do you charge' messages because the prices are already listed. Over time, as customers find you and leave feedback, your profile becomes stronger and more customers trust you.
The reality of earning money at this trade
Repair and handyman work in Ghent can build a real income, but it takes time and work. You will not earn much in week one or month one. Your first months are about building a reputation, getting systems right, and finding out what customers actually pay for your work in this city. Once you have ten or twenty regular customers and word of mouth working, income becomes more stable.
If you are doing this alongside another job, expect to work evenings and weekends at first. If you want it to be your full income, you need to be realistic about how long it takes to get enough jobs booked to live on. Marketing yourself, managing bookings, doing the work, handling money and tax records - all of this takes time you do not get paid for directly.
What you earn depends on how many jobs you book, how long each takes, what you charge, and what your costs are. Websta gives you the tools to be found and booked, but the work of building a customer base is yours. Be honest about what you want to earn, price accordingly, and commit to delivering quality work consistently. That is how repair providers in Ghent build a business.
Frequently asked questions
- How do I register as self-employed for repair work in Belgium?
- You must register as a self-employed person (zelfstandige) with the Belgian tax authority. The exact process and rules depend on your situation - whether this is side income or your main business. Contact SPF Financiën or a local accountant in Ghent who works with trades to get the correct forms and understand your tax obligations.
- What should I charge for a small repair job in Ghent?
- Look at what independent repair providers in similar cities charge for the same work. Talk to people who have used repair services and ask what they paid. Prices in Ghent range widely depending on the job type and complexity. Start by understanding your own costs - tools, materials, travel, and what your time needs to be worth - then set a price that matches the market and your experience level. You can always adjust as you get more jobs.
- Can I use Websta if I already have another job?
- Yes. Many repair providers in Ghent start as a side income while employed elsewhere. Make sure your employer allows it and there are no conflicts. Websta lets you set your own availability and book customers when you have time. You handle the tax reporting yourself as self-employed income.
- How long before I get regular customers and steady income?
- This varies. Your first customers usually come from word of mouth or people you know, and jobs are infrequent at first. As you do good work, word of mouth accelerates and bookings increase. Most repair providers see growing work after two to three months of consistent work and visibility. Full-time income takes longer to build. Be patient and focus on doing each job well.
- What if I want customers to pay by card instead of cash?
- Websta handles card payments through Stripe. When a customer books and pays through your Websta profile, the money is paid directly to your own bank account. This is safer than cash, leaves a clear record for your taxes, and customers feel more secure. You can also ask customers to pay by card directly if they prefer not to book online.
About the numbers
Counts in this guide were read from the Websta catalogue when the text was written and are refreshed above from the live catalogue. Part of the catalogue was built from the public business register and is marked as such on each profile.