How to set up a Websta profile as an accountant in Singapore

What to include on your accountant profile

Your Websta profile works as your business website. Customers in Singapore will look at your page to understand what you do, see a photo of you, and decide whether to contact you or post a task for you to make an offer on.

Start with a clear profile photo of yourself. Include a short description of what you do - for example, bookkeeping, tax filing, GST compliance, payroll, or financial reporting. Be specific about the kinds of clients you work with: sole traders, small businesses, limited companies, or non-profits. Spell out which services you handle and which you do not.

Add a section for your qualifications and experience. Mention memberships in professional bodies if you hold them - for example, membership in accounting associations relevant to Singapore. Include the towns or areas you work in or serve. If you work nationwide or remotely, say so.

Use both English and simplified Chinese (Mandarin) for your profile if you are comfortable doing so. English reaches a broad audience in Singapore; Chinese reaches others. Some customers will search or read in one language or the other.

• Profile photo of yourself
• Services you offer (bookkeeping, tax, GST, payroll, etc.)
• Types of clients you work with
• Qualifications and professional memberships
• Geographic areas you serve
• Contact information

Sections to organize your services

On Websta, you can list your services in a catalogue. For an accountant, this might include tax filing for individuals, company accounting, GST registration and returns, payroll services, bookkeeping, financial statements, business start-up advice, or audit preparation. List each service clearly and say what it covers.

For each service, explain who it is for and why someone would book it. For example, 'GST registration and compliance' might apply to businesses that have reached the GST threshold or are starting out. Describe what you deliver - a tax return, a monthly report, a compliance checklist.

Websta lets customers request a quote or book a time to discuss their needs. You can set whether customers book directly into available time slots or submit a task for you to respond to with a quote. For accounting work, a quote request form often works better than instant booking, since each client's situation is different.

How accountants are found on Websta in Singapore

People in Singapore search Websta by service and location. They might search 'accountant' or 'bookkeeping' and browse results by town or neighbourhood. Some post a task describing their needs - for example, 'I need someone to help with my company's annual accounts' - and wait for accountants to make offers.

Your profile appears in search results when someone looks for your service in your area. Websta's marketplace is organized by service categories. Accountants in Singapore appear under Finance services in the marketplace.

Business registration and compliance in Singapore

If you work as a sole proprietor (one person operating under your own name), you may need to register your business with the Accounting and Corporate Regulatory Authority (ACRA) depending on how you trade. Check ACRA's website or contact them to confirm whether your setup requires registration. The rules depend on your turnover and whether you use a business name other than your own name.

If you provide accounting services to others, ensure you hold the appropriate professional qualifications recognized in Singapore. The Institute of Singapore Chartered Accountants (ISCA) sets professional standards. Verify your eligibility to offer the services you advertise.

Depending on your service type, you may need professional indemnity insurance. Check with your professional body or a business advisor in Singapore about whether insurance is required or recommended for your work.

When you work with Websta, payments from customers come through Stripe to your own Singapore bank account. You set your own rates. You remain responsible for your own tax filing and GST obligations in Singapore. Keep records of all income and expenses as you normally would.

Languages to use on your profile

Singapore is multilingual. Most business customers and sole traders use English for formal matters, including accounting. Publishing your profile in English reaches the widest audience.

If you speak Mandarin Chinese, add a Chinese version of your profile as well. Many sole traders and small business owners in Singapore read Chinese and may prefer to communicate in it. You can publish the same services and information in both languages on Websta.

Malay and Tamil are also spoken in Singapore. Unless you actively work in these languages with clients, you do not need to publish in them to start.

What to write in your first hour

When you set up your profile, focus on the basics. Write a headline like 'Accountant - tax filing, bookkeeping, GST compliance' so people understand immediately what you do. Add a paragraph about yourself: your experience, the types of clients you work with, and which areas or towns you serve.

Upload a clear, professional photo of yourself. It does not need to be formal; a headshot in natural light works well.

List your main services with brief descriptions. If you offer tax filing for sole traders, write what that includes. If you handle company accounting, say so. Keep it simple.

If you have professional qualifications (for example, membership with ISCA or relevant accounting credentials), mention them. People want to know you are qualified.

Set up a way for people to contact you or request a quote. On Websta, you can enable a contact form and quote request function. Choose the option that works for your workflow - some accountants prefer to respond to quote requests with custom offers; others schedule initial consultations through booking slots.

Publish in English first. If you are comfortable with Chinese, add it after. You can edit your profile anytime to add information or expand your service list.