How to set up a Websta profile as a beauty specialist in Luxembourg

What your Websta profile should contain

Your profile is your storefront. Start with a clear photo of yourself - clients want to see who they are booking with. Add photos of your work: before-and-after shots, styling examples, or images of the services you offer. Keep these recent and honest.

Write a short description of who you are and what you do. You do not need marketing language - just be clear. For example: 'Hair styling and colour, bridal services, extensions' or 'Manicure, gel nails, nail art' tells people exactly what you offer.

List your services and what they include. Clients in Luxembourg expect to see what they are paying for. Group services logically - for example, hair services together, skin services together. If you offer different versions of a service (cuts for different lengths, different nail finishes), list them separately so clients can understand the options.

Set up your contact form and online booking. Websta lets clients either book a time directly if you have availability, or request a quote if they need to discuss details first. Both matter: some clients know what they want and book instantly; others need to talk about their needs.

Add your business address and opening hours. People search by location - if you work from a salon or studio, your location matters. If you work mobile (visiting clients' homes), make this clear on your profile.

Languages to publish in

Luxembourg has three official languages: Luxembourgish, French, and German. Most service providers publish in French and German as a minimum. English is also useful if you work in areas with international residents.

Websta lets you create your profile in multiple languages. You do not need to translate everything word-for-word - keep descriptions clear and practical in each language. A client searching in their language should be able to understand your services, location, and how to contact you.

How people in Luxembourg search for beauty services

In Luxembourg, people search for beauty services both by service type and by location. On Websta's marketplace, someone might search for 'hair styling in Luxembourg City' or 'manicure near Esch-sur-Alzette'. If you work across multiple towns or the whole country, your profile should be visible to clients searching in those areas.

Clients also use Google and social media to find local service providers. Having a Websta profile gives you a dedicated page that shows up in search results. This page includes all the information a client needs: what you do, where you are, how to contact you, and how to book or request a quote.

Working as an independent beauty specialist in Luxembourg

Luxembourg's business framework applies to sole traders and self-employed people. To work independently, you must register with the Luxembourg tax authorities. The exact requirements - whether you need specific qualifications, insurance, or business registration depending on your specialty - should be confirmed with the relevant local authority, as these vary by service type. Check with the Chambre des Métiers (Chamber of Trades) or your local commune office for your specific situation.

You will need a business bank account if you do not have one already. Websta pays you through Stripe directly to your own bank account - you set your own prices and manage your payments yourself. This means you can choose what you charge and when you raise your rates.

Liability insurance is important to check. Depending on the beauty services you offer, you may need professional liability coverage. Ask your insurance provider what applies to your specific work.

What to write in your first hour

Do not overthink this. Start with the basics: your name, one clear photo, and a list of what you do. 'Hair cutting and colouring, extensions' or 'Nails - gel, acrylics, extensions, design' is enough to start. You can add more detail later.

Write your opening hours and where clients can find you. If you work from home, from a salon, or travel to clients, be clear about this. Add your phone number or email so people can reach you.

Set up at least a few of your most common services with descriptions. For example: 'Cut and style - short hair', 'Cut and style - long hair', 'Colour refresh'. Clients need to see enough options to understand whether you do what they need.

Once your profile is live, you can add more photos and refine descriptions as you go. Your first profile does not need to be perfect - it needs to exist and be accurate enough for clients to understand who you are and how to reach you.

Marketing your Websta profile

Your Websta profile page has its own URL - share this on your social media, in your email signature, or anywhere you mention your business. Clients searching on Websta or Google will find it directly.

When you get bookings through Websta, your profile builds a history. Over time, this helps new clients find you. Encourage clients to leave a message or use the booking feature - this keeps your profile active and shows that you are responsive.