Updated September 28, 2026
What to include on the profile page
Treat the profile as a compact salon page. Include a clear business or trading name, the town you work from, and a short bio that says what services you offer and where you work. If your page comes from a public business register, it will carry a notice that the person can claim or remove the page; make sure that notice is visible until you claim the profile.
Use the services section to list each service as a separate line so it is searchable. Add contact options people use most often, such as a phone number and an email address or a link to messaging. If you accept appointments online, enable the optional online booking so people can see availability directly.
- Business or trading name and town
- Short bio that explains your main treatments
- Contact details and preferred response method
- Services listed separately so they can be found
How to present services and availability
Write service names the way clients search for them. Use common terms like facial, waxing, eyebrow shaping, lash lift, manicure and pedicure rather than specialist jargon. For each service include an approximate duration and any key preparation the client must do before the appointment.
If you use booking, make availability explicit. If you do not use booking, say how long typical replies take and the hours when you check messages. Avoid inventing detailed scheduling promises if you do not use integrated booking.
- Use common search terms for services
- Add duration and simple prep notes
- State response time if you do not offer online booking
Which photos work best
Photos are the main reason people stay on a page. Upload sharp, well-lit images that show your work and your space. Include a clear headshot so clients know who they will meet, close-ups of results, before-and-after pairs when consent is given, and one or two shots of your treatment area.
Keep file names and captions descriptive so search crawlers and users understand the image. Avoid heavy filters that change skin tone or texture; clients want a realistic expectation of results.
- Headshot with a neutral background
- Close-up photos of treatments and results
- Before-and-after images with consent
- One photo of the treatment room or chair
Booking, quotes and the contact form
Decide whether you want people to book directly or request a quote. Websta supports an optional online booking option and a contact form. If you enable booking, keep your availability up to date. If you prefer enquiries first, use the contact form and list required details such as service, preferred date and any relevant medical notes.
On the profile, give clear instructions for how you handle cancellations and deposits if you require them. That helps reduce back-and-forth and sets expectations before a client contacts you.
- Enable online booking if you take fixed appointments
- Use contact form for quote or bespoke work
- List the minimum information you need to give a price
How people find your page
People find providers through the marketplace and through search engines. Websta's marketplace can be filtered by service and place; your profile appears under the beauty category and via the path /marketplace/beauty when your service names and town match a search. Use consistent town and service names so the platform and search engines index you correctly.
Also make sure the first line of your bio repeats your main service and town. That short repetition helps internal search and external search engines match queries to your page.
- Use consistent service and town names
- Place main service and town in the first sentence of your bio
- Fill the services section so the marketplace can match searches
Languages and practical contact notes
List the languages you speak on the profile so clients can filter by language. If you accept consultations in person only, say so. If you provide remote pre-booking consultations by message or phone, specify which channels you use.
Include practical details such as whether you work by appointment only, if you visit clients at home, or if you rent a chair at a salon. Those details save time for both you and the client.
- List spoken languages clearly
- State appointment policies such as in-person or mobile service
- Mention if you work from a salon or at-home
What to write in the first hour
In the first hour focus on the essentials so the page is usable. Claim the page if it was created from a public register. Add a short bio of two or three sentences that states your main services and town. Upload three photos: a headshot, a treatment result, and your space. List your top four services with durations and set one clear contact option.
After those steps check the profile live in the marketplace under /marketplace/beauty and update any typos. That small set of actions makes the profile discoverable and bookable quickly.
- Claim the page if applicable
- Upload headshot, result photo, and space photo
- Add a short bio, top 4 services and one contact method
Frequently asked questions
- How do I claim a profile that was created from the public register?
- Profiles built from the public business register carry a notice that the person can claim or remove the page. Use that notice to begin the claim process and follow the form or link provided on the profile to confirm you are the owner.
- Can I change photos and service names after I claim the page?
- Yes. Update photos and service names on the profile page so search matches current offerings. Replace low-quality images with better ones and edit service names to match common search terms.
- Will my profile show in the marketplace when people search for services?
- Profiles appear in the marketplace when service and place match a search. Make sure your service names and town are explicit so the platform and external search engines can index the page. Check under /marketplace/beauty to see similar listings.
- Should I enable online booking or use the contact form?
- Enable online booking if you keep a regular calendar and want clients to self-book. Use the contact form if you prefer enquiries first or if services require custom quotes. State your response times if you use enquiries.
About the numbers
Counts in this guide were read from the Websta catalogue when the text was written and are refreshed above from the live catalogue. Part of the catalogue was built from the public business register and is marked as such on each profile.
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