Beauty specialist profile page in Thailand: what to include

What your profile page should contain

Your Websta profile is a public business page that replaces a basic website. Clients in Thailand use it to find out who you are, what you offer and how to contact you or book an appointment.

Start with a clear description of what you do. Say whether you work in manicure, pedicure, nail art, threading, waxing, massage, facials, makeup or another specialism. Mention if you offer treatments for bridal events, corporate groups or special occasions. Keep the description short - two or three sentences - so people browsing on mobile phones can understand your service in a few seconds.

Add a profile photo of yourself, either headshot or full-length depending on the service. Include photos of your workspace - the treatment room, chairs, lighting and any equipment clients will see. Show your work: close-ups of nails, eyebrows after threading, or skin after a facial. Photos matter more than text because clients want to see the standard of finish and the environment before they book.

• Profile description with your main services
• Professional photo of yourself
• Photos of your workspace and treatment area
• Before-and-after photos of your work if relevant
• List of services you offer with brief descriptions
• Your location and the area you cover
• Languages you speak

Services and pricing on your profile

List each service separately. Manicure, pedicure and nail art are often searched for individually, so split them out rather than grouping them. Do the same for threading, waxing and massage if you offer multiple types. Each service entry should have a name, brief description and the price you set.

Be specific about what the price includes. For example, does a manicure include nail art or gel finish, or is that extra. If you offer packages - such as manicure plus pedicure at a combined rate - add those as separate service entries too. Clients booking online or sending a quote request will see what you charge before they contact you.

Booking and quote requests from clients

Your Websta profile can accept two types of customer contact. Online booking lets clients select a service and time slot if you set your availability in advance. This works well if you have regular working hours and predictable appointment length - for instance, 60 minutes for a full manicure.

Quote request is an alternative or addition. A client fills in a form asking about your service and you reply with a custom offer. Use quote requests if your prices vary by complexity - thick gel nails versus thin natural nails, for example - or if you work by appointment only and don't publish set time slots in advance.

Language and how clients search in Thailand

Publish your profile in Thai and English. Most clients searching for beauty services in their local area use Thai, but tourists and expats use English. Both languages on your profile expand who can find you.

Clients in Thailand search for beauty specialists by service and location. They type terms like 'manicure near me', 'nail salon Bangkok' or 'threading in Chiang Mai' into search engines and the Websta marketplace. They also ask friends for recommendations and look at profiles of providers who appear in their area. The Websta marketplace shows providers by service type and town, so listing your location correctly - the town where you work - matters.

What to organize before launching your profile

Check with your local municipality or business licensing office about whether you need a business license or registration to work as a beauty specialist in your town. Rules differ by province and by the specific service. Some provinces require a certificate of training in certain treatments like waxing or threading. Asking at your local business office or the provincial health department takes an hour and gives you a clear answer.

Set up a bank account if you do not have one. Websta processes card payments through Stripe and pays earnings to your own bank account. You will need Thai bank details to receive payments.

Decide on your service prices and what each service includes. Look at what other providers in your town charge for similar services to set competitive rates. Write down your working hours and days so you can set availability for online bookings.

Take good photos of your work and workspace before you publish. Clients decide whether to book based on photos, so this step affects whether you get inquiries.

What to write in your first hour

Do not spend days perfecting your profile. Publish a working version quickly and improve it as you get feedback from clients.

In the first hour, add your profile photo, a one-sentence description of what you do, your location in Thailand and your three most popular services with prices. Add a workspace photo. Choose whether to offer online booking or quote requests or both. Publish in Thai first, then translate the same text to English and add it.

After your first clients book, update your photos with new examples of your work. Add more services if you want to offer them. Adjust prices if needed. Reply quickly to quote requests and booking inquiries - clients expect a response within a few hours.

How clients find you on Websta

Websta has a marketplace where people search for services by type and location. Someone looking for a manicure in Phuket can filter the marketplace to show beauty specialists in that area. Your profile appears in those results if you list manicure as a service and Phuket as your location.

Clients also find you through Google search. A Websta profile is a public web page, so when someone searches 'nail specialist Ubon Ratchathani' they may find your profile in search results.

Recommendations and word of mouth matter. Clients often ask friends for beauty specialist recommendations and then search for that person online or on Websta. A clear, professional profile makes a good impression when someone finds you by word of mouth.