Beauty specialist profile on Websta: what to include

What your profile page should show

Your Websta profile is a page where you describe who you are and what you do. Think of it as the essential information someone needs to decide whether to contact you. Start with a clear heading that names your main service - for example, 'hairdressing', 'nail care', 'makeup artistry' or 'beauty treatment' - so people searching for that service can find you quickly.

Add a short description of what you offer. This is not a sales pitch but a practical summary: what treatments or services you provide, who they are for, and anything that sets your approach apart - for instance, that you work with curly hair, offer bridal makeup, specialise in nail extensions, or use specific products or techniques. Keep it factual.

Upload photos of your work. For beauty services, this means before-and-after shots, examples of treatments, or the space where you work. Make sure the images are clear and recent. If clients appear in photos, you need their permission.

• A profile photo of yourself
• Photos of your work or treatment space
• A clear description of the main services you offer
• Your location in the United Kingdom (town or area)

Services and pricing

List each service you offer as a separate entry. For each one, write a short name and description - for example, 'Cut and blow dry', 'Gel manicure', 'Bridal makeup trial' - so people know exactly what they are booking. Set your own prices for each service.

If your service takes different amounts of time or varies in scope, you can offer different versions at different prices. Be precise about what the service includes. If you offer a package - say, a haircut with colour, or a full bridal package with trial - you can list that as a separate option.

You can also accept quote requests for custom or bespoke work, so clients can describe what they need and you can respond with a price.

Booking and contact

Websta lets you offer online booking for appointments or accept quote requests. Online booking works well if you have set hours and want to reduce back-and-forth messages. Customers can see available slots, book directly and receive a confirmation.

If your work is more custom or you prefer to discuss details first, use the quote request option. Clients describe what they need, and you respond with a price and availability. You can also include a contact form where potential clients can ask questions before booking.

Whichever option you choose, make sure your response times are realistic. If you work alone, you may not be able to reply instantly. Set an expectation - for example, 'I reply to requests within 24 hours' - so clients know when to expect to hear from you.

Language

Publish your profile in English. This is the standard for the United Kingdom and what local clients will expect. If you are fluent in another language and want to reach specific communities in your area, you can add a second language, but English should be your primary listing.

How people find you

In the United Kingdom, people search for beauty services on Websta using the marketplace. They search by the type of service - for example, 'hairdressing' or 'beauty treatment' - and by location. They enter their town or postcode and see providers nearby who offer what they need. If you list yourself in Websta's beauty specialist category, you will appear in these search results for your area.

People also post tasks on the marketplace, describing the service they need and their location, and local providers make offers. This is useful if you want to reach clients who are still deciding which provider to use or who are looking for multiple quotes.

Your profile page will also appear in search engines if someone searches for 'beauty specialist' plus your town name. Keep your profile up to date and accurate so that when people find you, the information matches reality.

Working as an independent beauty specialist in the United Kingdom

If you work for yourself as a sole trader, you are responsible for registering with HM Revenue and Customs (HMRC) for tax purposes. You must register if your turnover exceeds a certain threshold. Check the current requirements with HMRC or a tax advisor, as rules change.

You need public liability insurance to cover yourself if a client is injured or damaged during treatment. Some clients and venues will ask to see proof of this before you work with them. The cost varies depending on what you offer, so get a quote from an insurance broker.

If you work from home, check your home insurance and tenancy agreement. Some policies or leases do not allow you to run a business from the property, or require you to notify the insurer or landlord.

If you rent a chair or space in a salon or studio, make sure you have a written agreement that sets out your responsibilities, any fees, and the terms. Whether you count as an employee or self-employed affects your tax and national insurance contributions.

Payments from clients go to your own bank account through Stripe. Check Stripe's terms to make sure they are happy with your type of work and that you understand the fees they charge per transaction.

What to write in your first hour

Start by writing your profile description. Write one or two sentences about what you do, who your clients are, and what you specialize in. Be honest and specific.

List your main services with brief descriptions and your prices. You do not need to list every possible variation right away - add more later. Aim for five to ten core services.

Add at least one good photo of your work. It does not have to be professional photography, but it should be clear and recent.

Choose whether you want to offer online booking or quote requests, and set up at least one option. Write a sentence or two explaining how clients can contact you and when you will reply.

Fill in your location. Be as specific as you can - give your town or neighbourhood, not just 'England'. This helps people find you.

That is enough to get started. You can add more services, more photos and more detail later as you go.