Builder and renovator profile on Websta: what to include

What your profile page should contain

Your Websta profile is your storefront online. It should tell potential customers what you do, where you work, and how to reach you. Start with a clear description of your services. As a builder or renovator, you might work on residential interior renovation, exterior work, structural repairs, or specialist tasks like roofing or plumbing. List the specific services you offer - this helps people searching for exactly what they need find you.

Photos are essential. Include before-and-after images of projects you have completed. Close-ups of finished work - tiles, paintwork, fitted kitchens, bathrooms - matter more than generic shots. Customers want to see the quality and type of work you do. Aim for clear, well-lit photos taken in daylight if possible.

Your profile should show which towns or regions you cover. You can specify that you work across Croatia or limit yourself to particular areas. Be honest about your service radius - this saves time for both you and customers too far away.

Include a contact form and online booking or quote request system. Customers can fill in details about their project, upload photos of the space, and submit. You receive the request and can respond with a quote or booking confirmation.

Services and pricing to list

Set out the types of work you do as separate service entries. Examples include interior renovation, kitchen and bathroom installation, wall and floor tiling, painting and decorating, roof repair, external cladding, or carpentry. You set the prices yourself. You can list services with fixed prices if you offer standard jobs, or you can set up quote requests for complex projects that vary by scope.

For renovation work that differs from project to project, a quote request system works better than fixed prices. Customers describe their project, you review it, and you send a quote. This protects you from underpricing and lets you assess each job properly.

Photos and visual presentation

Customers browse profiles to see examples of work. Upload photos of completed projects - kitchens, bathrooms, facades, garden structures, room renovations. If you have many projects, choose the ones that show your range and quality best. A small number of strong images beats a large number of poor ones.

Take new photos as you finish projects. Update your profile regularly so people see current work. If you do not have many completed jobs yet, photograph your workplace and tools to show you are professional and equipped.

Which languages to publish in

Publish your profile in Croatian and English. Most customers searching locally will use Croatian, but some expats and investors in Croatia search in English. Websta lets you add content in both languages. Write clearly and simply in each language - jargon and long sentences lose customers.

If you speak other languages fluently, you can add a third language profile, but Croatian and English cover the main audience for renovation services in Croatia.

How customers search for builders in Croatia

People looking for a builder or renovator in Croatia search by service type and location. On the Websta marketplace, they can filter by service - for example, 'bathroom renovation' or 'roof repair' - and then by town or region. They can also post a task describing their project and ask providers to submit offers.

Your profile appears in local search results when someone searches for your service in your area. The clearer your description and the more specific your services, the more likely you are to match what people are looking for. A profile with generic text gets fewer hits than one that lists exactly what you do.

Working as an independent provider in Croatia

Check with your local city or municipal authority about registration requirements for construction and renovation work in your area. In Croatia, rules vary depending on the scope of work and whether you employ others. Some work may require specific licenses or certification - for example, electrical or gas installation work.

You will need a business registration and tax number if you do not have one already. For payment, Websta uses Stripe to transfer card payments from customers to your own bank account. You set your own prices and keep control of payment terms.

Keep records of your work - invoices, tax returns, insurance if required. Work-related injury and liability insurance is important to check with local insurance providers. If you travel between towns, you will have travel costs and time to factor into your pricing.

What to write in your first hour

Start with a one-sentence description of what you do: 'Interior renovation and bathroom fitting, serving towns across central Croatia.' Add a short paragraph about your experience and approach - for example, whether you handle all stages yourself, how you plan projects, or what you emphasize (speed, quality, budget control).

List five to ten services you offer most often. For each, write one line describing what is included - for instance, 'Bathroom renovation - walls, flooring, fixtures, painting' rather than just 'bathroom work'.

Add the towns or regions you cover and a contact number or email. Upload two or three of your best photos. If you do not have project photos yet, add a photo of yourself and your workspace. Then go live and watch for requests.

After the first week or two, review the requests you receive. If many customers ask about a service you did not list, add it. If some services get no interest, check whether the description is clear enough or whether demand is low in your area.