Websta profile essentials for a childminder in Estonia - checklist

This is a practical guide for a childminder creating a Websta profile page in Estonia. It lists the sections to include, the photos that help parents decide, how to describe services and languages, how people find you through the marketplace and search, and a short checklist of what to write during the first hour. There are 2 childminders already listed.

Updated September 28, 2026

Profile at a glance

The top of your profile should give parents the essentials they need fast. Use one clear headline that says you are a childminder and your town or area. If your page was created from the public business register it will show your registered trade and town and a notice that you can claim or remove the page - you can edit the page once you claim it.

Include contact options that you check daily - a phone number, an e-mail and a link to a contact form. If you prefer not to display a phone number publicly, say how parents should contact you to arrange a phone call.

  • Headline: Childminder - town name
  • Short summary: age range, key hours, small group or home-based
  • Contact: phone, e-mail, Websta contact form

Services and clear descriptions

List the services you offer as separate items so parents can scan them. Be specific about ages, full- or part-time care, drop-in sessions, after-school care or holiday care. Note any special skills such as experience with infants or sleep training methods only if you are comfortable doing them.

If you do not set fixed prices on the profile, say whether you prefer hourly, daily or weekly rates and whether you provide invoices or receipts.

  • Service names: e.g., Infant care 0-1 year, Preschool 1-4 years, After-school care
  • Details: typical hours, maximum number of children, any special routines
  • Payment note: how you invoice or whether you discuss rates in a message

Photos and gallery

Photos are the single most useful visual cue for parents. Use clear, well-lit images that show your space and routine rather than portraits of children. For privacy reasons, avoid identifiable photos of children unless you have written permission.

Recommended shots include the main play area, sleeping area, eating area, toys and a photo of you working or preparing food. One neat detail photo - a tidy shelf or safety gate - helps build trust.

  • Main play area - tidy and safe
  • Sleeping area - cots or mats
  • Toys and learning materials - close-up
  • Photo of you - professional but informal

Booking and quote requests

Decide whether you want to allow online booking or prefer quote requests. Websta supports contact and optional booking tools - state which you use. If you accept bookings, list minimum booking increments and cancellation policy clearly.

If you only accept requests, add a short form template parents can use: dates needed, child age, and any special requirements.

  • Online booking: show available slots and minimum booking time
  • Quote requests: ask for dates, child age, typical hours
  • Cancellation: state notice period and refund approach

Languages, qualifications and safety

List languages you speak so parents searching by language can find you. Note any relevant certifications you hold - first aid, childcare training - but do not upload certificates unless requested. Be factual about what you can provide for a child with allergies, medication needs or special support.

State basic safety measures in place - smoke alarms, fenced yard, carrier limits for group size - and whether you have public liability insurance if applicable.

  • Languages: e.g., Estonian, Russian, English
  • Certifications: list names only, no scans
  • Safety: gates, alarms, fenced play area

How people find your profile

Websta’s marketplace groups providers by service and place. Your category is listed under the childcare path at /marketplace/childcare. Make sure your headline, town and services use the words parents search for - childminder, childcare, after-school, preschool.

Profiles built from the public business register already show registered trade and town. Claiming the page lets you edit keywords, add photos, and respond to messages. Search engines also index your profile, so having clear short sentences and service names helps parents find you from Google as well as from inside Websta.

  • Marketplace path: /marketplace/childcare
  • Use searchable terms: childminder, preschool, after-school
  • Claim register-made pages to edit and add photos

First hour checklist - what to write

Spend the first hour setting up the essentials so your page looks complete. Start with a short headline, a one-sentence summary, and three service items. Add one clear photo of your main play area and a photo of yourself. Fill in contact details and list languages.

Write one short paragraph on safety and one on daily routine. Save and preview the page, then send the link to a colleague or friend to check clarity. After that, schedule time to add more photos and more details on services.

  • Headline and one-line summary
  • Three services with short details
  • One space photo and one personal photo
  • Contact details and languages
  • Short safety note and routine paragraph

Frequently asked questions

How do I show my qualifications on Websta?
List the names of relevant qualifications and first-aid training in the profile text. Do not upload scans unless requested by a parent - instead say you can show certificates at a visit or on request.
Can I remove a page that came from the business register?
Pages created from the public business register include a notice that you can claim or remove the page. Claiming lets you edit; removal options follow the platform process linked on the profile.
Should I put rates on the profile or ask for quotes?
Either works. If you list rates, be clear about hourly or daily terms. If you prefer quotes, include a request template parents can use with dates and child age.
How do parents find me in my town?
Use your town name in the headline and service descriptions. The marketplace category is /marketplace/childcare and search inside Websta and search engines use those terms to surface profiles.

About the numbers

Counts in this guide were read from the Websta catalogue when the text was written and are refreshed above from the live catalogue. Part of the catalogue was built from the public business register and is marked as such on each profile.

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