How to set up a Websta profile as a cleaner in Bulgaria

What your profile page should contain

Your Websta profile acts as a basic website. People in Bulgaria will look at it to decide whether to contact you. Build it in sections that answer the questions customers ask.

Start with a clear heading that states what you do - for example, 'Home cleaning', 'Office cleaning', 'End-of-lease cleaning' or a mix. Keep the language simple. Add a short description of who you are and what you offer. People do not need your life story; they need to know whether you clean houses, offices, communal areas or something else, and whether you work in their town.

List your services as separate items. For a residential cleaner in Bulgaria, typical services include weekly or fortnightly house cleaning, deep cleaning, spring cleaning, carpet or upholstery cleaning, window cleaning, and cleaning after renovation. For commercial cleaners, add office cleaning, shop cleaning, restaurant or kitchen deep clean. Each service can have its own price that you set.

Add 5 to 10 photos. Show before-and-after shots of rooms you have cleaned - a kitchen, bathroom, living room or office. Include a photo of yourself or your team at work. Photos of your equipment or van (if relevant) help too. Avoid blurry or dark images; use natural light or take shots in daylight.

Booking and quote requests

Websta lets customers either book a service directly (if you offer a fixed schedule or standard service) or submit a task and ask providers to make offers.

For cleaning, a mix works best. Set up booking for services that have a fixed price and time - for example, a two-hour standard house clean every Thursday morning. This lets regular customers book without back-and-forth messages.

Use the quote request or task feature for custom jobs - end-of-lease cleaning, post-renovation deep clean, or large communal areas where the time and price depend on the size of the space. Customers describe the job, you review it, and you send an offer with a price and timeline.

Include a contact form so people can reach you with questions that do not fit into a booking or quote. In Bulgaria, many people still prefer to call or message first rather than book instantly online.

Languages to publish in

Publish your profile in Bulgarian. This is where your customers are. If you speak English or another language and want to reach expatriate clients or tourists in larger towns like Sofia, Plovdiv or Burgas, add an English version too.

Keep text short and direct in both languages. Avoid translation tools that produce awkward phrasing; if you are not confident in English, stick to Bulgarian and let Websta's search work for you within the country.

How people search for cleaners in Bulgaria

On Websta, people in Bulgaria search by service type and location. Someone in Sofia looking for 'home cleaning' or 'office cleaning' will see profiles of providers in Sofia and nearby towns. They can filter by service and often by price range or customer rating.

Potential customers also post tasks - they describe what they need cleaned, the size of the space, how urgent it is, and their location. Providers who work in that area can then make an offer.

Word-of-mouth remains strong in Bulgaria, especially in smaller towns. A Websta profile gives you a place to send referrals - 'Search for me on Websta and book there' is simpler than managing your own website.

Your profile address (your Websta page URL) is stable and can be shared on messaging apps, local Facebook groups, or printed on a business card.

Legal and tax requirements for independent cleaners

In Bulgaria, if you work as a self-employed cleaner, you must register as a sole trader (самостоятелен професионалист) or sole proprietor (еdinствено лице) with the local tax office and the National Revenue Agency (НАП). Check the requirements with your local tax office or the National Revenue Agency website before you start.

You need a personal identification number (ЕГН) or a tax identification number (ДДС номер if you are VAT-registered). Many small cleaners work on a simplified tax regime - ask your tax advisor or local office which option suits you.

Keep records of income and expenses. Websta payments from Stripe go to your own bank account - this money is your income and must be declared. Keep invoices for supplies and any other costs.

Check whether you need liability insurance (застраховка). If you clean someone's home or office, accidental damage - a broken glass, a stained carpet - can lead to a claim. Some customers will ask whether you are insured before they book.

Do not invent this; contact the local tax office in your town or the National Revenue Agency (НАП) for exact requirements, as rules can vary slightly.

What to do in your first hour

Create your profile and add your name and the town or towns where you work. Websta profiles are searchable by location, so accuracy matters.

Write a clear description - one or two sentences saying what you clean and who you serve.

List 4 to 6 services with a title and brief description. Start with your main service (house cleaning, office cleaning, etc.).

Set prices for each service or leave them for quote requests. You decide the price.

Upload 3 to 5 of your best photos - before and after shots, or photos of clean spaces you have worked on. If you have no photos yet, take some this week.

Add your phone number and email so customers can reach you.

Review the booking and quote request settings. Choose whether to accept instant bookings, quotes, or both.

Preview your profile as it appears to customers, and ask a friend to check it too. Fix any typos in Bulgarian.

Payment and your bank account

When someone books or pays for a service through Websta, payment goes through Stripe to your own bank account. You keep the full price you set - Websta does not take a cut of the service price.

You will need a bank account in Bulgaria (or an account that accepts international transfers). Stripe handles the payment processing and deposits to your account on a regular schedule.

Keep track of all payments for your tax records. Your tax office will want to see evidence of income when you file your annual return.