How to set up a Websta profile as a cleaner in the Netherlands

What your Websta profile page should show

Your Websta profile works as your own web presence. It is a page that shows who you are, what cleaning services you offer, photos of your work, and how people can contact you or book you. Unlike a social media account, it stays under your control and ranks in online search results when people in your area look for a cleaner.

Start with a clear service list. Name the types of cleaning you do - for example, regular home cleaning, office cleaning, post-construction cleaning, or window cleaning. For each service, write a short description of what is included. Add your prices and set up online booking or a quote request form so people can reach you without sending an email first.

Photos matter. Add images that show the spaces you have cleaned or the tools you use. People want to see what quality looks like. Include at least a few photos of actual work - a clean living room, a kitchen, a bathroom, or an office. A photo of yourself or your team also helps people feel they know who will show up.

Choose your languages. Most people in the Netherlands search in Dutch, so publish your profile in Dutch. If you work with expats or foreign businesses, add English as well. Websta lets you manage multiple languages on the same profile.

• Service name and description
• Photos of cleaned spaces or your work
• Prices per service
• Online booking or quote request form
• Your location and service area
• Contact details
• Dutch and English language versions

How people in the Netherlands search for cleaning services

In the Netherlands, people look for cleaners in two main ways. They use online search engines like Google to find a cleaner near them - typically searching for 'schoonmaak [city name]' or 'schoonmaker [city name]'. They also use marketplace platforms to post a task and let providers make offers. Websta has both: your profile page appears in search results, and people can post tasks in the Websta marketplace where you can see and bid on work in your area.

Local search is important. People almost always search by city or neighbourhood. When you set up your profile, make sure your town and service area are clear. If you serve multiple towns, list them all. This helps you appear when someone in your area searches for a cleaner.

The marketplace on Websta works differently from a profile page. A customer posts a task - for example, 'I need my flat cleaned weekly on Wednesdays' - and cleaners nearby can read it and make offers. This is useful if you want to find new customers without relying only on people who already found your profile.

Working as an independent cleaner in the Netherlands

Before you take on customers, check what rules apply to you. If you work as a sole trader or zelfstandige (self-employed person), you need a registration with the Dutch business register - KvK (Kamer van Koophandel). Most cleaners are registered this way. If you are not yet registered, contact your local KvK office or the KvK website.

You will need a tax number (burgerservicenummer for Dutch citizens, or a tax ID if you are not Dutch). You must file taxes and keep records of your income and expenses. The rules depend on whether you work full-time, part-time or alongside other work. Check with your local tax office (the Belastingdienst) or a tax advisor about what you owe.

Insurance is worth checking. Liability insurance protects you if you damage something in a customer's home. Some insurance companies offer packages for cleaning businesses. This is not required by law, but many customers ask about it.

Prices and payment are up to you. You set what you charge for each service. Websta handles card payments from customers through Stripe and pays the money into your own bank account. You keep the full amount you charge - Websta takes a small fee when a booking is made through your profile, but the exact amount depends on how you use the platform.

Employment rules apply if you hire staff. If you want to employ other cleaners, you need to register them with the social security system and provide contracts. This is separate from working alone as a self-employed person.

What to write in your first hour

Set up your basic profile first. Add your name, phone number and email. Write a short introduction - a sentence or two about what you do and how long you have been cleaning. This does not need to be long.

List your main services and the areas you serve. For example: 'Regular home cleaning in Amsterdam and Haarlem' or 'Office and shop cleaning in Utrecht and Nieuwegein'. Be specific about locations so people know whether you cover their area.

Add a photo of yourself and at least one photo of a cleaned space. If you do not have professional photos yet, a clear mobile phone picture of a clean room is enough to start with.

Set up a simple booking or contact form. You can offer online booking for regular services or a quote request form if you want to discuss the job before confirming a price. Most cleaners in the Netherlands prefer to give a quote after seeing the space or hearing the details.

Write your pricing. List what you charge per hour, per room, or per job. If you offer regular weekly or monthly cleaning, state that price separately. Be clear about what is included - for example, 'regular cleaning includes vacuuming, dusting and mopping'.

Choose Dutch as your main language. Add English if you want to work with international clients.

Growing your presence after launch

After your first hour, you can add more photos and details. Take pictures of different types of spaces you clean - a kitchen, bathroom, bedroom, office - to show the range of what you do. Add before-and-after photos if you have them.

Respond quickly to booking requests and quote forms. The faster you reply, the more likely someone will hire you. Check your profile daily for messages from potential customers.

Keep your profile up to date. If you add a new service, change your prices, or stop serving a particular area, update it. A current profile builds trust.

Use the Websta marketplace to find work too. When someone posts a task for a cleaner in your area, you can make an offer. This is a way to reach customers who have not yet found your profile page.

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