How to set up a cleaner profile on Websta in the United Kingdom

What your cleaner profile should contain

Your Websta profile is a page that works like a small website. It shows your location, services, photos of your work, and a way for customers to contact you or book directly. For a cleaner, the core sections are straightforward.

Start with a clear description of what you do: domestic cleaning, office cleaning, end-of-tenancy cleaning, carpet cleaning or a mix of these. List the specific services you offer - for example, bathroom cleaning, kitchen cleaning, vacuuming, dusting, window cleaning. If you offer specialist work like oven cleaning or carpet stain removal, mention it.

Add at least three to five photos. Show a before-and-after of a cleaned room if possible, or photos of a clean bathroom, kitchen or living room. Customers want to see the standard of work. Make sure images are clear and well-lit.

Include a contact form for quote requests and an online booking option if you want to offer it. Some cleaners prefer to discuss the job first; others are happy to confirm a standard two-hour weekly clean immediately. Choose what suits your way of working.

How people in the United Kingdom search for cleaners

Most people looking for a cleaner search by location first. They type the name of their town or postcode, then 'cleaning' or 'cleaner'. Websta's marketplace for the cleaning category helps people find providers by service and place across the United Kingdom. When someone enters their location, they see cleaners who work in that area.

Some customers also search by specific service: 'end-of-tenancy cleaning', 'office cleaning' or 'carpet cleaning'. Having clear service titles on your profile helps them find you. Customers can also post a task and ask providers to make offers on it - you can then respond with your details and price.

English is the main language to publish your profile in. If you serve a multilingual area or community, adding another language such as Polish, Lithuanian, or Romanian can help, but it is not essential. Start with English.

Working as an independent cleaner in the UK

Before you build your profile, check your legal status. Most cleaners in the United Kingdom work as sole traders. This means you are self-employed and responsible for your own tax and National Insurance.

You should register with HM Revenue and Customs if you are self-employed and your turnover is above the threshold. Check the current threshold with HMRC or Citizens Advice. Keep records of income and expenses from day one.

Public liability insurance is strongly recommended. It protects you if you accidentally damage a customer's property or someone is injured. Some customers will ask if you are insured before they book.

Contracts or terms and conditions help clarify cancellation policy, payment terms, and what is included in your service. You do not need to be complex - a short written note is enough.

Stripe handles card payments through Websta. You set your own prices and receive payments into your own bank account. Make sure you understand Stripe's standard transaction fees so you can factor them into your pricing.

What to write in your first hour

Do not spend days perfecting your profile. Start with the basics and improve it as you go.

First, write a short profile title and description - something like 'Professional domestic and office cleaning' or 'Reliable weekly cleaning for homes and businesses'. Keep it under 50 words.

List three to five services you offer. For a general domestic cleaner, this might be: regular weekly cleaning, one-off deep clean, bathroom and kitchen specialist, end-of-tenancy clean. Be specific about what you actually do.

Add one or two photos if you have them. A photo of a sparkling clean kitchen or bathroom is worth more than no photos. If you do not have photos yet, take some on your next job and upload them later.

Write your location clearly - the town or towns you cover, not just a vague region. If you cover multiple areas, list them all.

Add your contact details and let customers know how you prefer to be contacted - phone call, text, email, or message through Websta.

Set your booking or quote request options. If you prefer to quote each job individually, use the quote request form. If you offer standard rates for standard jobs, online booking may work better.

Websta marketplace for cleaners across the country

Websta has a marketplace where customers in the United Kingdom can search for cleaners and post cleaning tasks. You can view customer enquiries in your area and submit offers. This is one way to grow work beyond your existing customer base.

When someone posts a task - such as 'I need a one-off clean of a three-bedroom house in Manchester' - you can read the details and submit an offer with your price and availability. The customer then chooses which cleaner to book.

Keeping your profile up to date

Once your profile is live, update it when your services or availability change. If you add a new service - such as carpet cleaning or ironing - edit your services list. If you take on a new town, add it to your location.

Reply to customer messages and quote requests quickly. Response time affects how often your profile appears to customers searching for a cleaner.