Event organiser profile and online booking in the United States

What to put on your event organiser profile

Your Websta profile page is where people in your area find you when they search for event organisers. The page works best when it contains all the information someone needs to understand what you offer and get in touch.

Start with a clear description of your work - the types of events you organise, the scale (small gatherings, corporate events, weddings, festivals), and the services you provide (venue sourcing, vendor coordination, timeline planning, day-of management, or other specific work). The description should be in plain language and answer what you actually do, not what you claim to be.

Add a list of the services you offer. These might include event planning consultations, full event coordination, partial planning, vendor management, timeline creation, budget planning or setup and breakdown supervision. List only the services you actually provide. Each service can have its own description that explains what is involved.

• A profile photo or headshot so clients can see who they are contacting
• Photos of events you have organised (with permission from clients and venue owners)
• Setup for quote requests if you price jobs individually
• Setup for online booking if you offer time slots (such as initial consultation calls)
• Your service area or the regions you cover
• A way for clients to contact you - Websta provides a contact form and messaging

Photos that help clients understand your work

Photos are important for event organisers because clients want to see examples of events you have worked on. Choose photos that show the variety of what you do - different event sizes, styles, settings or client types. If you organise corporate events, show corporate events. If you work with weddings, show weddings.

When adding photos, make sure you have permission from the clients and venues involved. If you are starting out and do not have many photos yet, you can add photos as you take them. Do not use generic stock photos of events - people are hiring you for your specific experience and eye.

Booking and quote requests

Websta allows you to set up either online booking (if you offer fixed services like consultations at set times) or quote requests (if you price each event individually). Most event organisers use quote requests because events vary in scope, budget and requirements. A client fills out what they need, and you respond with a quote.

If you offer consultations or initial planning meetings at set rates and durations, you can also set up online booking for those. This lets clients see your available times and book directly.

Language and reach across the United States

Publish your profile in English. If you speak other languages and serve communities in your area that use other languages, you can add a second language version of your profile, but English is the primary language for business in the United States.

Your profile is searchable by people in your service area. When you set up your profile, define the towns, cities or regions where you work. People nearby search by service type and location to find event organisers.

What to check as an independent event organiser

Working as an independent event organiser in the United States means you are likely a sole trader or small business. Rules vary by state and sometimes by city, so check with your state's secretary of state office and your local city or county business office about:

- Whether you need a business license or permit to work as an event organiser

- Whether you need to register a business name

- Tax requirements (federal and state)

- Whether you need liability insurance (many venues require this)

- Contract and liability rules if you are managing vendor agreements or client money

Payment through Websta is handled via Stripe, which transfers card payments to your own bank account. You set your own prices and handle your own invoicing and record-keeping for tax purposes.

How people search for event organisers

On Websta, people search by service type and location. Someone planning an event in their area searches for 'event organiser' or related terms and their town or region. They see profiles of event organisers who serve that area, along with descriptions, photos and booking or quote options.

People also post tasks for specific events (a wedding in June, a corporate retreat, a birthday party) and ask for offers from providers. If you set up your profile with clear descriptions of what you do, you appear in relevant searches and can respond to task posts from potential clients.

What to write in your first hour

You do not need to have everything perfect before you launch your profile. In your first hour, focus on the basics:

- Your name and a headshot or profile photo

- A short description of what you do (the types of events, your approach, your experience level)

- A list of 3-5 main services you offer

- The town or region where you work

- Setup for quote requests or booking (whichever fits your work)

- One or two photos if you have them

Once your profile is live, people can find you and contact you. You can add more photos and details as you go. If you do not have many event photos yet, you can explain your experience in your description and add photos as you complete events.

Getting started on Websta

Create your profile with your basic information, then fill in the sections that match how you work. If you are not sure about a field, you can leave it and come back to it. Your profile does not have to be complete to start receiving enquiries from clients in your area who are searching for event organisers.